Out Of The Box Thinking by Abhigyan Singh
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The document discusses techniques for thinking creatively and outside the box. It recommends first considering dominant ideas and requirements, then allowing divergent thinking by considering something irrational or absurd. This helps cross the boundary into unexplored areas. When thinking differently, lose your senses and enjoy the process. Creative thinking is a long process, like enjoying a whole song rather than just one note. People should not think they cannot invent and should allow ideas to flow freely using metaphors and combining different disciplines. Quick thinking outside the box can be more insightful than a lifetime of regular thinking.
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If you looking for finding the answer to question like
Why think out of the box?
how to think out of the box?
how to generate creative ideas? etc..
Then this presentation is for you
think outside the box
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3. Readers are encouraged to commit to overcoming one aspect of "the box" that most hinders their creativity in order to think more divergently and solve problems in new ways.
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More from Vaishnavi Ketharnathan
The nuances of marketing
The document discusses Gino Burner Co., a large manufacturer of burners that emerged as one of the largest in the world by 1999. To expand in China, Gino enlisted three distributors but now faced changes in their behavior as the distributors grew more powerful and reluctant to stock industrial burners. Gino was approached by Tianjin Feima Boiler company to purchase directly instead of through Gino's largest distributor, forcing Gino to decide whether to grant direct access, risking damage to distributor relationships, or deny the request and potentially lose a customer.
Preserve the luxury or extend the brand
The document discusses the situation facing Chateau de Vallois, a famous wine estate in Bordeaux, France. Claire de Val Hubert proposes introducing a lower-priced branded wine targeted at younger customers, in order to capture the next generation of wine drinkers. However, this could dilute the brand equity of the estate's prestigious GrandVin wines. It is debated whether the estate should preserve its luxury status or extend its brand through the new product line.
Preserve the luxury or extend the brand.
This document discusses luxury brand marketing in India and focuses on Louis Vuitton. It notes that while India's growing middle and wealthy classes increase demand for luxury goods, many "closet consumers" seek value and affordability. The document considers whether LV should lower prices or create a new brand, but concludes this could dilute the core brand. Instead, LV should focus on exclusive pricing, boosting foot traffic through selective partnerships and locations, and appealing to young wealthy Indians to drive growth in India's luxury market.
Three Questions about Brand, Harvard Business Review
An attempt by Deboleena Dutta to adapt the Harvard Business Review article 'Three Questions you need to ask about brand' by Keller, Sternthal and Tybout in Indian context.
Marketing management
This document provides an overview of key concepts in marketing management. It discusses defining marketing as meeting customer needs profitably. It also summarizes developing marketing strategies and plans, focusing on customer value creation and delivery. Additional topics covered include the marketing research process, analyzing consumer and business markets, identifying market segments and targets, developing marketing mixes, and managing integrated marketing communications.
The World of Advertisements
This document discusses advertisements and different creative approaches used in ads. It provides examples of print, broadcast and interactive ads from brands like Oreo, Coca-Cola, Kia Motors and Vodafone. The document notes that while creativity was previously prioritized, most brands now use more conventional methods. It also highlights how some Indian brands have found success through product placements, humor, social messages and storytelling in their ads.
Creative that cracks the code
This document summarizes several creative advertising campaigns that were highly successful:
1) Wonderful Pistachios' campaign featuring memes like Honey Badger led to a 233% increase in sales. Mauka Mauka ads for Star Sports also went viral.
2) Coca-Cola China's app-based CHOK! ads exceeded 9 million views and boosted sales.
3) Oreo's Daily Twist crowdsourcing campaign increased their Facebook shares by 4.4% and launched a 100-day cookie design voting series.
4) Kia's dancing hamster ads for its Soul model helped Kia achieve double-digit sales growth in the US.
Three questions you need to ask about your brand
1. This document discusses three important questions for brands to consider regarding their positioning: establishing a frame of reference, leveraging points of parity, and ensuring compelling points of difference.
2. It emphasizes that brands must not only focus on their unique selling points but also show how they fit within the category frame and meet basic consumer expectations on parity points.
3. Examples are given of both brands that successfully positioned themselves by answering these three questions as well as those that failed by neglecting the frame or parity points. Compelling differences are also discussed in terms of desirability and deliverability.
Advertising's new medium human experience
Advertisements have increasingly moved from intrusive formats to more human experiences as technology has advanced. Now, ads aim to engage consumers during moments of downtime and free attention by inserting messages into people's daily lives through public, social, and tribal spheres of interaction. To be effective, ad campaigns should take a customer-centric approach by understanding the customer point of view, targeting messages to create value, testing and listening to improve the experience, evaluating expansion strategies, and constantly refreshing the brand image.
A framework for revitalization of declining and dead brands
This document discusses factors that can lead to brand decline and strategies for revitalizing declining or dead brands. It identifies common causes of brand decline such as poor product quality, price increases without added value, brand neglect, inability to stay relevant to target markets, and actions of competitors. Strategies for reviving a brand include rebuilding quality, resisting the temptation to excessively discount prices, pursuing a clear target market, correcting past management mistakes, repositioning the brand, and educating the market about the brand's unique value through investment and advertising. Reviving a brand is a long-term process that requires assessing residual brand equity and addressing the root causes of decline.
Brand resurrection! by Deboleena Dutta
A brand's evolution analogous to Christ's crucifixion and hence, resurrection.
This presentation is an adaptation of 'A brand is forever! A framework for revitalizing declining and dead brands' by S. Thomas and C. Kohli (published in Harvard Business Review)
Goodyear the aquatred launch
Goodyear is a major US tire manufacturer that dominated the market in the 1970s. It has over 4,400 independent dealers, 1,300 company-owned outlets, and 600 franchised dealers. Goodyear has 41 plants in the US and 43 in other countries. It transitioned from bias and bias-belted tires to radial tires and diversified in the 1980s. A market test showed strong potential for Aquatred tires among Goodyear's existing customer base. It is recommended that Goodyear launch Aquatred through its existing distribution channels, focusing on expanding its independent dealer network.
What are brands good for?
The document discusses the changing roles of brands in marketing. It notes that there is a shift from mass communication to more personalized marketing strategies focused on customers. Brand managers need to justify the roles of brands and examine how to build customer relationships through various channels. As marketing becomes more disaggregated, brands must act as team players rather than individual stars. Retailers now threaten manufacturers, so brands must obtain expertise in product and brand development. A coordinated team approach is strongest.
What are brands good for?
The document discusses the changing roles of brands in marketing. It notes that there is a shift from mass communication to more personalized marketing strategies focused on customers. Brand managers need to justify the roles of brands and examine how to build customer relationships through various channels. As marketing becomes more disaggregated, brands must act as team players rather than individual stars. Retailers now threaten manufacturers, so brands must obtain expertise in product and brand development. A coordinated team approach is strongest.
Brand Revitalization
This document provides guidelines for revitalizing declining or dead brands. It discusses causes of brand decline such as managerial actions, environmental factors, and competitive actions. The three key elements of brand equity that decline are brand knowledge, the brand's differential effect, and customer responses. Managers must carefully assess if residual brand equity exists to make revival feasible. Successful revivals involve repositioning the brand, investing in it, educating the market, and correcting past mismanagement. Taking a long-term perspective is important, as is focusing on a defined target market.
What Are Brands Good For - Niraj Dawar
This document discusses the role of brands in an era of consumer disaggregation. It defines brands and explains how they traditionally aggregate consumers. However, with the rise of information technology, disaggregating consumers into distinct segments allows for more efficient, personalized marketing. The document examines how brands can thrive in this new environment by focusing on strong consumer relationships, alliances with retailers, and consumer-centric organizational structures. It provides examples like Kraft Foods and P&G collaborating with retailers to target specific consumer segments. The key takeaway is that brands reduce consumer information costs and can develop deep relationships by offering differentiated value propositions to disaggregated market baskets.
Gino Sa - Harvard Case Study
Gino Burner Co. faced a request from its customer Tianjin Feima Boiler to purchase burners directly instead of through Jinghua, Gino's largest distributor in China. This posed a dilemma for Gino on whether to approve the direct sale and potentially damage relationships with distributors, or deny the request and risk losing Feima as a customer. Gino had 6 weeks to determine the best approach among 3 options - proceed with Feima as an OEM, deny the request to maintain distributor relationships, or approve for industrial burners only to balance the interests.
A brand is forever
This document discusses strategies for revitalizing declining or dead brands. It begins by providing examples of brand declines, such as Pan Am and Oldsmobile, and successes like Harley-Davidson. Common causes of brand decline are then examined, such as poor product quality, price increases, brand neglect, or an inability to stay relevant to the target market. Environmental factors and competitive actions can also contribute to decline. The document emphasizes that brands with high past awareness and strong associations can often be revived by addressing the root causes of decline, realigning the brand promise, educating the market, and making long-term investments. Case studies show successes from repositioning the brand, improving quality, pursuing a focused target market,
A brand is forever!
This document discusses approaches to revitalizing declining or dead brands. It analyzes case studies of Ford's Taurus and Harley-Davidson, both of which saw declines but were later revived. Brands can decline due to bad management, changes in the market environment, or competitive actions. Signs of impending decline include losing brand differentiation, decreasing brand awareness, and damage to brand image. The document provides frameworks for understanding the generative, selective, and mediative forces that affect a brand's success or decline over time.
A brand is forever
This document summarizes a case study on revitalizing declining and dead brands. It begins by looking at examples of Ford's Taurus and Harley-Davidson, which both nearly died but were revived. It then discusses reasons why brands decline, such as poor management, changes in the market environment, and competitive actions. Signs of impending decline are identified as decreasing brand differentiation, awareness, and customer response. Approaches to strengthening brands include rebuilding quality, resisting price cuts, and clearly defining the target market. The case of Cadillac's successful repositioning in the late 20th century is provided as an example of effective brand revitalization.
More from Vaishnavi Ketharnathan (20)
Three Questions about Brand, Harvard Business Review
Three Questions about Brand, Harvard Business Review
A framework for revitalization of declining and dead brands
A framework for revitalization of declining and dead brands
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Data Processing in PHP - PHPers 2024 Poznań
Slides from my talk at PHPers Summit 2024 in Poznań about processing data in PHP.
Kalyan chart satta matka guessing result
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怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
原版定制【微信:bwp0011】《(lincoln学位证书)英国林肯大学毕业证文凭学位证书》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
原版一模一样【微信：741003700 】【(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
SASi-SPi Science Policy Lab Pre-engagement
11June 2024. An online pre-engagement session was organized on Tuesday June 11 to introduce the Science Policy Lab approach and the main components of the conceptual framework.
About 40 experts from around the globe gathered online for a pre-engagement session, paving the way for the first SASi-SPi Science Policy Lab event scheduled for June 18-19, 2024 in Malmö. The session presented the objectives for the upcoming Science Policy Lab (S-PoL), which featured a role-playing game designed to simulate stakeholder interactions and policy interventions for food systems transitions. Participants called for the sharing of meeting materials and continued collaboration, reflecting a strong commitment to advancing towards sustainable agrifood systems.
Gamify it until you make it Improving Agile Development and Operations with ...
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
Proposal: The Ark Project and The BEEP Inc
1.) Introduction
Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics.
2.) Historical Context
This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps.
3.) Economic Empowerment
Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell.
4.) Collaboration with Organizations
Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street.
5.) Vision for the Future
Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society.
6.) Call to Action
Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate.
No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
This presentation will help you to know about the classification ,approval process and article related to active implantable medical device
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Bridging the visual gap between cultural heritage and digital scholarship
Presentation of DARIAH FI activities in DARIAH Annual Event 2024 in Lisboa.
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Legislation And Regulations For Import, Manufacture,.pptx
Legislation And Regulations For Import, Manufacture,.pptx
Gamify it until you make it Improving Agile Development and Operations with ...
Gamify it until you make it Improving Agile Development and Operations with ...
Prsentation for VIVA Welike project 1semester.pptx
Prsentation for VIVA Welike project 1semester.pptx
Bridging the visual gap between cultural heritage and digital scholarship
Bridging the visual gap between cultural heritage and digital scholarship
Out Of The Box Thinking by Abhigyan Singh
- 1. TO HOW OUTSIDE THINK BOX THE? ^YEP, THAT’S DELIBERATE BASED ON A TEDx TALK BY GIOVANNI CORAZZA
- 2. HAVE YOU EXPERIENCED DOING A SIMPLE TASK WHICH WAS NOT SIMPLE FOR YOU? HOW DID YOU FEEL?
- 3. FRUSTRATED? THAT’S HOW MOST OF US FEEL.
- 5. WHY DO WE NEED TO INNOVATE? WE ALL HAVE COMMOM INFORMATION, CONVERGENT IDEAS. NEED TO THINK OUT OF THE BOX FOR DIGNITY, AS INTELLIGENT HUMANS.
- 7. Boundary between what we know and what we have not thought about.
- 8. Here, it’s scary. It’s safe this side. It’s comfortable.
- 9. HOW DO YOU THINK CREATIVE? FIRST THINK ABOUT… • DOMINANT IDEAS AND OBSERVATIONS. • REQUIREMENTS AND SPECIFICATIONS.
- 10. THEN THINK ABOUT.. • SOMETHING WRONG, IRRATIONAL AND ABSURD. • USE A LITTLE BIT OF DIVERGENT THINKING TO CROSS THE BORDER.
- 11. Where do you head? • ANY PLACE YOU WANT, JUST RESIST TEMPTATION TO THINK NORMAL. • LOSE YOUR SENSES. ENJOY THE PROCESS.
- 12. THINKING IS A LONG PROCESS THINKING TAKES YOU FAR… “WE DON’T JUDGE A SONG BY ONE NOTE, BUT BY THE ENTIRE ENSEMBLE. IT’S THE SAME WITH IDEAS.”
- 16. PLEASE DON’T THINK.. “I’M NO INVENTOR!” OMEBODY MUST HAVE DONE IT BEFORE” REMEMBER: SERENDIPITY
- 18. ALLOW DIVERGENT THINKING ALLOW RELEVANT INFORMATION TO FLOW. USE METAPHORS. MATCH DIFFERENT DISCIPLINES.
- 21. “A QUICK JUMP OUT OF THE BOX IS MORE INSIGHTFUL THAN A LIFETIME OF REGULAR THINKING.” REMEMBER !
- 22. RECAP
- 23. Created by Abhigyan Singh, NIT Allahabad, during an internship by Prof. Sameer Mathur, IIM Lucknow. DISCLAIME R