The document outlines an agenda for a workshop on how psychology can boost creativity. The workshop will cover: 1) a psychological view of creativity and how it is a set of learned behaviors, 2) what kills creativity such as excessive worry and assumptions, and 3) techniques for generating ideas "on demand" such as brainwriting and WOOP (Wish, Outcome, Obstacle, Plan). Habit formation and achieving a state of flow are discussed as ways to increase creative behaviors and skills.

1. IDEA
FACTORY
— How psychology can boost your creativity

4. psykologifabriken.se

5. 1. GET A NEW SET OF CREATIVITY SKILLS
2. LEARN HOW TO INCREASE OTHER PEOPLES CREATIVITY
3. RATIONAL FOR HOW TO GENERATE IDEAS ”ON DEMAND”
GOALS FOR TODAY’S WORKSHOP

6. Agenda
1. A psychological view on creativity
2. Discover what kills creativity
3. On demand creativity

7. Rules for a great workshop
1. No dissing: be affirmative and happy
2. Don’t put yourself or anyone else on a pedestal
3. Assume everything is possible
+ coffee

8. Agenda
1. A psychological view on creativity
2. Discover what kills creativity
3. On-demand creativity

9. Who is the most creative person you know?

10. ”There’s only a few geniuses in the world, and
it takes a genius to identify another genius”
Immanuel Kant

12. ”The research is conclusive: Creativity is a set of
behaviors that you can learn to do better,
successful creativity is about 80 percent learned”
Keith Sawyer, psychologist

13. Creativity
Something you do, not something you are

14. Can you spot a behavior?
Alf is happy
Lisa is angry
Per has a vad attitude
Carole throws a plate on the floor
Fiona is a rainmaker
Ali turned in his paper before deadline

15. Behavior
Something observable, specific and that’s not an interpretation

16. Trait: meticulous
Behavior: double check, ask for feedback,
prepare in advance

17. Trait: creative
Behavior: read an article about a new subject,
give feedback, have a coffee with someone outside
one’s own field

18. The importance of valuing creativity

19. Define three creative behaviors

20. How can we increase
creative behaviors?

23. A B C

24. Antecedents
Comes before a behavior with the aim to increase

25. A B C
A = corporate values, to do-lists
B = suggest an improvement, ask for feedback
C =

26. Consequences
Rewards or punishments

27. A B C
A = corporate values, to do lists
B = suggest an improvement, ask for feedback
C = ”great idea”, ”that will never work”
#10 Förstärk en vän eller kollegas kreativitet

28. What consequences can increase
creative behaviors?

29. How do you go from behavior to habit?

30. Habit
Behavior that happens unconsciously on a daily basis.
About 50 percent of the behaviors we perform daily are habits

31. ”Creative people are more aware of what's happening around
them. They notice things that they aren't necessarily looking for.
At a party, creative people are more likely to talk to strangers,
rather than to hang out with the people they already know”
Keith Swayer, psychologist

32. 1. BE SPECIFIC
Identify a clear and specific behavior that
you want to turn into a habit.
2. MAKE IT EASY
Simplicity changes behavior. How can you
make the behavior easier?
3. TRIGGER THE BEHAVIOR
Can you add a cue that will remind you to
perform the behavior?
HOW TO HACK THE HABIT LOOP

34. WOOP
Wish: what behavior would you like to turn into a habit?
Outcome: why is it important to create this habit?
Obstacle: why will it be tough to create the habit?
Plan: if this then that

35. Agenda
1. A psychological view on creativity
2. Discover what kills creativity
3. On demand creativity

36. What kills creativity?
1. Excessive worry
2. Assumptions about how things ”should” be
3. Stress

37. Worry
Excessive negative thoughts about what could
happen in the future

38. A B C
A = corporate values, to do lists
B = suggest an improvement, ask for feedback
C = ”great idea”, ”that will never work”

39. What potential consequences are holding you
back from performing more creative behaviors?

42. Brainwriting - 635
Gather 6 people
You each write down 3 ideas
Pass your notes between each other 5 times, adding one new
idea each time

43. Assumptions
A preconceived notion about how things ”should” be
and how people (including oneself) ”should” behave

44. How do you think political correctness
effect workplace creativity?

45. ”Creativity in mixed-sex groups emerges, not by removing
behavioral constraints, but by imposing them. Setting a norm
unleashes creative expression by countering the uncertainty that
arises in mixed-sex work groups”
— Jennifer Chatman, professor of the Haas School’s
Management

46. 1973

48. COW

49. ”cow”

50. ”cow” COW

51. Arbitrary Applied Relations
The assumptions that two variables are connected, without
having a first hand experience fo them being connected

53. ”Reversed assumptions”
How to think different about your job

54. A restaurant:
…has chefs
…is housed in a particular premise
… have menues

58. ”Reversed assumptions”
1. Write down three features of your job
2. Add ”doesn’t” to each feature
3. Generate ideas that does not include the feature

59. Stress & creativityPsykologifabriken’s creativity challenge

60. Fight or Flight

63. Flow
A state of complete concentration where time and space disappears.
We become less self conscious and have access to richer associations

64. Competence
Levelofdifficulty
FLOW!

65. Competence
Levelofdifficult
FLOW!
Boredom
Frustration

67. What can you do to increase your
chances of reaching flow?

68. Agenda
1. A psychological view on creativity
2. Discover what kills creativity
3. On-demand creativity

69. Dj for Ipad, var detta det bästa alternativet?

70. 1. Attach papers
2. Wear as a ring
3. Fishing hook
4. Drink mixer
5. To make a fortune if you sell it to someone who have never
seen anything like it before
6. As a conductor stick as long as the orchestra has a good
enough vision
A paper clip can be used to...

75. ”Never miss an opportunity to learn something
new! You never know when that odd new
knowledge will spark a surprising analogy, a new
way of thinking about your own problem”
— Keith Sawyer, psychologist

76. What can you do to charge your
”creativity batteries”?

77. 1. Select a card
2. Card+your subject=amazing ideas
3. Repeat step 1 and 2

78. Impossible to
implement
Easy to implement
Has been done before Has never been done before
HOW?
WOW!NOW

79. 1. GET A SET OF CREATIVITY SKILLS
2. LEARN HOW TO INCREASE OTHER PEOPLES CREATIVITY
3. RATIONAL FOR HOW TO GENERATE IDEAS ”ON DEMAND”
GOALS FOR TODAYS WORKSHOP

80. niklas@psykologifabriken.se
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