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Where do good
fundraising ideas come
         from? !

       Lucy Gower !
today
•  What is an idea 
•  How to have good ideas 
•  Have a go at idea generation
   techniques
•  OK ideas vs good ideas
•  How to select the best ones
•  Do something different
“Part	
  of	
  what	
  made	
  the	
  Macintosh	
  great	
  
  was	
  that	
  the	
  people	
  working	
  on	
  it	
  were	
  
  musicians,	
  and	
  poets,	
  and	
  ar9sts,	
  and	
  
  zoologists,	
  and	
  historians	
  who	
  also	
  
  happened	
  to	
  be	
  the	
  best	
  computer	
  
  scien9sts	
  in	
  the	
  world.”	
  	
  Steve	
  Jobs	
  	
  
How are you setting yourself
  up to have good ideas? 
What do you already do?

How are you getting out from behind
your desk and making connections? 

How can you adapt your environment
for better idea generation?
“ A new idea is delicate. It can be
  killed by a sneer or a yawn; it can
  be stabbed to death by a joke, or
  worried to death by a frown on the
  right person’s brow” 
                   Charles Brower
"If you always do what you've
always done, you'll always get
    what you've always got." 
          Henry Ford



                        ©	
  lucyinnova,on	
  
“Insanity: doing the same thing
     over and over again and
   expecting different results.”
          Albert Einstein
“Life moves pretty fast. If you
don't stop and look around once
  in a while, you could miss it.”
          Ferris Bueller
It’s more risky to be like everyone
                else
Innovation =
Problem x Solution x Execution
Innovation

“What	
  you	
  need	
  to	
  do	
  differently	
  	
  
   to	
  get	
  to	
  where	
  you	
  said	
  	
  
           you	
  would	
  go”	
  
Incremental
“If I had one hour to save the world, 
 I would spend the first 55 minutes 
   analysing the problem and then 
      5 minutes on the solutions” 
               Einstein
“If I had asked people what they wanted
     they would have asked for a better
                  horse.” 
               Henry Ford
Market trends
Haiti fundraising - farmville
How to have good ideas !


     Ask ‘What if?’
Your challenge	
  


You are marketers of mineral water.
      Find ways to sell more
Using What if? to get out of your
       existing mindset 

Step 1. Choose an unwritten rule of
  toothpaste

Step 2. Decide your audience

Step 3. How will you sell more to them?
How to have good ideas

 Where else in the world?
Choosing the best ideas




                    ©	
  lucyinnova,on	
  
Bad ideas……
“Innovation is saying no 
    to 1,000 things” 
      Steve Jobs
A typical process…..	
  	
  



                              OPPORTUNITY
FOCUS
   INSIGHTS
   IDEAS
        &
       PILOT
   LAUNCH
                               PROTOTYPE
Criteria……. 

•    Addresses	
  a	
  strategic	
  challenge	
  	
  
•    Based	
  on	
  insight	
  
•    Income	
  poten9al	
  
•    Brand	
  fit	
  
•    Time	
  to	
  market	
  
•    Poten9al	
  to	
  scale	
  	
  
•    Ease	
  &	
  simplicity	
  
•    Gut	
  feeling	
  
Risk

            “I have not failed.
I've just found 10,000 ways that won't
                  work.”
             Thomas Edison




                                ©	
  lucyinnova,on	
  
"I think there is a world market for
   maybe five computers.” Thomas
     Watson, chairman of IBM, 1943

What are you going to do Mr Edison
   - put one in every town in the
    country?! Congress to Edison
       regarding the telephone
How	
  to	
  have	
  good	
  fundraising	
  ideas	
  
•    Generate ideas around a strategic need
•    Get good insight 
•    Deliberately make connections
•    Take time to relax 
•    Aim for lots and lots of ideas
•    Use creative thinking techniques
•    Use criteria to select the best ideas
•    Be brave 
•    Do something
You are the the pioneers 
     You are    idea Latest
     innovations in
•  You	
  are	
  the	
  latest	
  fundraising	
  innova,ons	
  –	
  
   image	
  –	
  pioneers	
  –	
  trailblazers	
  	
  	
  
     Fundraising




                                                         ©	
  lucyinnova,on	
  
Do something
•  On your postcard write at least one new
   thing that you are going to try 
•  Tell the person next to you
•  Put your name, address and email on the
   postcard 
•  Give the postcard to Lucy
•  She will send and email it back to you to
   remind you
Find out more 
                              www.sofii.org 
Where good ideas 
come from
      
Steven Johnson
Switch and Made to Stick 
    
   
Chip and Dan Heath
Sticky Wisdom     
   
   
   
   
?What if! The Innovation Company 
Business beyond the Box 
     
   
John O’Keefe 
Linchpin and Purple Cow 
     
   
Seth Godin
Enchantment 
     
   
   
   
   
Guy Kawasaki 
The Art of Woo    
   
   
   
   
G Richard Shell and Mario Moussa
Making ideas Happen 
     
   
   
Scott Berkun 
Good to Great 
   
   
   
   
   
Jim Collins
Best	
  fundraising	
  blogs	
  	
  
•    The	
  Agitator	
  	
   	
   	
   	
   	
  theagitator.net	
  
•    101	
  fundraising	
   	
   	
   	
   	
  101fundraising.org	
  
•    Mark	
  Phillips	
  	
   	
   	
   	
   	
  queerideas.co.uk	
  
•    Fundraising	
  Detec9ve	
   	
   	
  fundraisingdetec9ve.com	
  
•    Beth’s	
  blog 	
   	
   	
   	
   	
  bethkanter.org	
  
•    Future	
  Fundraising	
  Now	
  	
  	
   	
  futurefundraisingnow.com	
  
•    Jonathan	
  Grapsas	
  	
   	
   	
   	
  flatearthdirect.com/blog	
  
•    The	
  Penguin	
  Blog	
   	
   	
   	
  boVomlineideas.wordpress.com	
  
•    Katya’s	
  blog	
   	
   	
   	
   	
   	
  nonprofitmarke9ngblog.com	
  
•    Seth’s	
  blog	
   	
   	
   	
   	
   	
  sethgodin.typepad.com	
  
Contact 

lucy@lucyinnovation.co.uk
     @lucyinnovation

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Where Do Good Ideas Come From. Lucy Gower.2012 Final

  • 1. Where do good fundraising ideas come from? ! Lucy Gower !
  • 2. today •  What is an idea •  How to have good ideas •  Have a go at idea generation techniques •  OK ideas vs good ideas •  How to select the best ones •  Do something different
  • 3.
  • 4.
  • 5.
  • 6. “Part  of  what  made  the  Macintosh  great   was  that  the  people  working  on  it  were   musicians,  and  poets,  and  ar9sts,  and   zoologists,  and  historians  who  also   happened  to  be  the  best  computer   scien9sts  in  the  world.”    Steve  Jobs    
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. How are you setting yourself up to have good ideas? What do you already do? How are you getting out from behind your desk and making connections? How can you adapt your environment for better idea generation?
  • 21.
  • 22. “ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow” Charles Brower
  • 23.
  • 24.
  • 25. "If you always do what you've always done, you'll always get what you've always got." Henry Ford ©  lucyinnova,on  
  • 26. “Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein
  • 27.
  • 28. “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” Ferris Bueller
  • 29.
  • 30.
  • 31.
  • 32. It’s more risky to be like everyone else
  • 33.
  • 34. Innovation = Problem x Solution x Execution
  • 35. Innovation “What  you  need  to  do  differently     to  get  to  where  you  said     you  would  go”  
  • 37.
  • 38.
  • 39. “If I had one hour to save the world, I would spend the first 55 minutes analysing the problem and then 5 minutes on the solutions” Einstein
  • 40. “If I had asked people what they wanted they would have asked for a better horse.” Henry Ford
  • 41.
  • 42.
  • 44. Haiti fundraising - farmville
  • 45.
  • 46. How to have good ideas ! Ask ‘What if?’
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. Your challenge   You are marketers of mineral water. Find ways to sell more
  • 52. Using What if? to get out of your existing mindset Step 1. Choose an unwritten rule of toothpaste Step 2. Decide your audience Step 3. How will you sell more to them?
  • 53. How to have good ideas Where else in the world?
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63. Choosing the best ideas ©  lucyinnova,on  
  • 65. “Innovation is saying no to 1,000 things” Steve Jobs
  • 66. A typical process…..     OPPORTUNITY FOCUS INSIGHTS IDEAS & PILOT LAUNCH PROTOTYPE
  • 67. Criteria……. •  Addresses  a  strategic  challenge     •  Based  on  insight   •  Income  poten9al   •  Brand  fit   •  Time  to  market   •  Poten9al  to  scale     •  Ease  &  simplicity   •  Gut  feeling  
  • 68. Risk “I have not failed. I've just found 10,000 ways that won't work.” Thomas Edison ©  lucyinnova,on  
  • 69. "I think there is a world market for maybe five computers.” Thomas Watson, chairman of IBM, 1943 What are you going to do Mr Edison - put one in every town in the country?! Congress to Edison regarding the telephone
  • 70. How  to  have  good  fundraising  ideas   •  Generate ideas around a strategic need •  Get good insight •  Deliberately make connections •  Take time to relax •  Aim for lots and lots of ideas •  Use creative thinking techniques •  Use criteria to select the best ideas •  Be brave •  Do something
  • 71. You are the the pioneers You are idea Latest innovations in •  You  are  the  latest  fundraising  innova,ons  –   image  –  pioneers  –  trailblazers       Fundraising ©  lucyinnova,on  
  • 72. Do something •  On your postcard write at least one new thing that you are going to try •  Tell the person next to you •  Put your name, address and email on the postcard •  Give the postcard to Lucy •  She will send and email it back to you to remind you
  • 73. Find out more www.sofii.org Where good ideas come from Steven Johnson Switch and Made to Stick Chip and Dan Heath Sticky Wisdom ?What if! The Innovation Company Business beyond the Box John O’Keefe Linchpin and Purple Cow Seth Godin Enchantment Guy Kawasaki The Art of Woo G Richard Shell and Mario Moussa Making ideas Happen Scott Berkun Good to Great Jim Collins
  • 74. Best  fundraising  blogs     •  The  Agitator            theagitator.net   •  101  fundraising          101fundraising.org   •  Mark  Phillips            queerideas.co.uk   •  Fundraising  Detec9ve      fundraisingdetec9ve.com   •  Beth’s  blog          bethkanter.org   •  Future  Fundraising  Now        futurefundraisingnow.com   •  Jonathan  Grapsas          flatearthdirect.com/blog   •  The  Penguin  Blog        boVomlineideas.wordpress.com   •  Katya’s  blog            nonprofitmarke9ngblog.com   •  Seth’s  blog            sethgodin.typepad.com