This presentation discusses thinking outside the box and encourages creative thinking beyond established boundaries and norms. It notes that while people often say thinking outside the box is easy, it can actually be difficult. However, thinking creatively is necessary, not a luxury, to avoid having all information and ideas converge onto the same conclusions. The key is expanding one's boundaries of knowledge and allowing divergent information and long-term thinking, even if ideas seem absurd at first, in order to land on beautiful new solutions. Mistakes must be allowed and divergent thinking encouraged for true creative thought to occur.
This document discusses out-of-the-box thinking. It defines out-of-the-box thinking as thinking differently or unconventionally to solve problems. It notes that out-of-the-box thinkers are also called critical thinkers. The document outlines some misconceptions about who can think outside the box, and provides steps like daydreaming, changing routines, and listening to others to encourage out-of-the-box thinking. It closes by paraphrasing Shakespeare's question "to think or not to think" and encourages the reader to think outside established ways of thinking to be truly innovative.
Creative thinking - How to get out of the box?Sameer Mathur
This document discusses thinking outside the box and creativity. It argues that thinking outside the box is both easy but difficult, and it is necessary for humans to maintain their dignity. It provides guidance on why think outside the box (to prove yourself different), which box to think outside of (the boundaries of what is known), how to do it (through absurd or innovative ideas), where to go (value long-term thinking about new ideas), what to do there (assess new ideas), and when is the best time (when the environment allows for divergent information and new ideas). The document uses the example of a TEDx talk being held during halftime of a football match to illustrate thinking creatively outside normal constraints.
Giovanni Corazza is a professor at the University of Bologna and founder of the Marconi Institute of Creativity. The institute's mission is the science of creative thinking, which involves thinking outside the box or from new perspectives. Thinking out of the box is necessary but difficult, and it requires being open-minded, looking for alternatives instead of final answers, and evaluating new ideas based on whether they solve problems. Stimulating environments and divergent information that is unusual, absurd or hard to believe can help encourage thinking outside the box.
The document discusses thinking outside the box, which refers to thinking creatively and unconventionally. It provides examples of people throughout history who failed to think outside the box and underestimated new technologies like television and computers. The document also presents techniques for developing creative thinking, such as being curious, making connections between different fields, challenging assumptions, and cultivating new ideas through activities like daydreaming. The overall message is that creative, out-of-the-box thinking is important for problem solving and developing new opportunities.
The document discusses creativity and thinking outside the box. It argues that creativity is not just for a few, but a necessity for all. Thinking outside the box means going beyond the boundaries in our minds of what is possible, to consider what could be. The key to getting outside the box is adding divergent information - what we know combined with what we have never thought of before. Once outside the box, it is important to resist going back in and instead do long thinking to determine where new ideas can go. The value of any new idea should be assessed by whether it fits the initial focus or could solve someone else's problem. The best time to think outside the box is when the environment does not allow conventional thinking.
The document discusses techniques for thinking creatively and outside the box. It recommends first considering dominant ideas and requirements, then allowing divergent thinking by considering something irrational or absurd. This helps cross the boundary into unexplored areas. When thinking differently, lose your senses and enjoy the process. Creative thinking is a long process, like enjoying a whole song rather than just one note. People should not think they cannot invent and should allow ideas to flow freely using metaphors and combining different disciplines. Quick thinking outside the box can be more insightful than a lifetime of regular thinking.
This presentation discusses thinking outside the box and encourages creative thinking beyond established boundaries and norms. It notes that while people often say thinking outside the box is easy, it can actually be difficult. However, thinking creatively is necessary, not a luxury, to avoid having all information and ideas converge onto the same conclusions. The key is expanding one's boundaries of knowledge and allowing divergent information and long-term thinking, even if ideas seem absurd at first, in order to land on beautiful new solutions. Mistakes must be allowed and divergent thinking encouraged for true creative thought to occur.
This document discusses out-of-the-box thinking. It defines out-of-the-box thinking as thinking differently or unconventionally to solve problems. It notes that out-of-the-box thinkers are also called critical thinkers. The document outlines some misconceptions about who can think outside the box, and provides steps like daydreaming, changing routines, and listening to others to encourage out-of-the-box thinking. It closes by paraphrasing Shakespeare's question "to think or not to think" and encourages the reader to think outside established ways of thinking to be truly innovative.
Creative thinking - How to get out of the box?Sameer Mathur
This document discusses thinking outside the box and creativity. It argues that thinking outside the box is both easy but difficult, and it is necessary for humans to maintain their dignity. It provides guidance on why think outside the box (to prove yourself different), which box to think outside of (the boundaries of what is known), how to do it (through absurd or innovative ideas), where to go (value long-term thinking about new ideas), what to do there (assess new ideas), and when is the best time (when the environment allows for divergent information and new ideas). The document uses the example of a TEDx talk being held during halftime of a football match to illustrate thinking creatively outside normal constraints.
Giovanni Corazza is a professor at the University of Bologna and founder of the Marconi Institute of Creativity. The institute's mission is the science of creative thinking, which involves thinking outside the box or from new perspectives. Thinking out of the box is necessary but difficult, and it requires being open-minded, looking for alternatives instead of final answers, and evaluating new ideas based on whether they solve problems. Stimulating environments and divergent information that is unusual, absurd or hard to believe can help encourage thinking outside the box.
The document discusses thinking outside the box, which refers to thinking creatively and unconventionally. It provides examples of people throughout history who failed to think outside the box and underestimated new technologies like television and computers. The document also presents techniques for developing creative thinking, such as being curious, making connections between different fields, challenging assumptions, and cultivating new ideas through activities like daydreaming. The overall message is that creative, out-of-the-box thinking is important for problem solving and developing new opportunities.
The document discusses creativity and thinking outside the box. It argues that creativity is not just for a few, but a necessity for all. Thinking outside the box means going beyond the boundaries in our minds of what is possible, to consider what could be. The key to getting outside the box is adding divergent information - what we know combined with what we have never thought of before. Once outside the box, it is important to resist going back in and instead do long thinking to determine where new ideas can go. The value of any new idea should be assessed by whether it fits the initial focus or could solve someone else's problem. The best time to think outside the box is when the environment does not allow conventional thinking.
The document discusses techniques for thinking creatively and outside the box. It recommends first considering dominant ideas and requirements, then allowing divergent thinking by considering something irrational or absurd. This helps cross the boundary into unexplored areas. When thinking differently, lose your senses and enjoy the process. Creative thinking is a long process, like enjoying a whole song rather than just one note. People should not think they cannot invent and should allow ideas to flow freely using metaphors and combining different disciplines. Quick thinking outside the box can be more insightful than a lifetime of regular thinking.
Einstein believed that imagination is more important than knowledge. The document provides examples of how Einstein demonstrated this by completely reimagining fundamental concepts in physics like space, time, gravity, matter, and energy. It also discusses constraints on thinking within organizational "boxes" and encourages thinking outside of typical boundaries.
Creative thinking - How to get out of the box and generate ideas - a visual s...Sameer Mathur
The document discusses creative thinking and generating ideas that are outside the box. It outlines 4 essentials for out-of-the-box thinking: practice, knowing how to get out of the box, where to go once outside the box, and how to get back inside the box. It emphasizes divergent thinking first to generate many possibilities, followed by convergent thinking to evaluate ideas. It encourages allowing mistakes and new ideas, challenging assumptions, and creating environments where divergent thinking can occur.
An out-of-the-box approach involves thinking differently from the standard or usual way. It requires practicing divergent thinking by considering information that may seem irrelevant. While having new ideas can feel exciting at first, many struggle to find success after taking an unconventional approach due to fears of being alone or different. Long thinking, or considering ideas for a long time, can help build the self-confidence and motivation needed to stick with atypical decisions. Thinking outside the box is most valuable when it is necessary to progress in a slow situation or when personal dignity demands an exceptional solution. An environment that is creative and acknowledges atypical thinking can enhance one's ability to take risks.
it corresponds to Creative thinking - how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma
.
presented by-- NANDINI GUPTA
AKGEC, GHAZIABAD
Any presentation starts with an idea. But a great presentation starts with a great idea. In this presentation, you will read 7 ways you can break free from the traditional ways of doing things and start thinking outside the box. Read more http://24slides.com/blog/7-ways-think-box/
CREATIVE THINKING - HOW TO GET OUT OF THE BOX AND GENERATE IDEASSameer Mathur
The following presentation is based on TED talk by Giovanni Corazza
If you looking for finding the answer to question like
Why think out of the box?
how to think out of the box?
how to generate creative ideas? etc..
Then this presentation is for you
The document discusses thinking "out of the box" and provides guidance on how to do so. It notes that while staying in the box feels safe, thinking outside the box is necessary to differentiate oneself and find undiscovered solutions. It suggests bringing in diverse information from different disciplines, building metaphors, and combining ideas in novel ways. There are no set directions outside the box, only opportunities to stimulate new ways of thinking by considering what is not commonly known or does not make sense.
A person is contemplating whether to go back inside after going outside of a box they were previously in. The box had provided a sense of safety. The document was created by Sakshi Babel during an internship with Professor Sameer Mathur of IIM Lucknow.
This document discusses thinking outside the box and provides examples. It presents the classic problem of drawing 4 connected straight lines to link 9 dots, which can be solved with 5, 4, or 3 lines by thinking unconventionally. The example of Fosbury Flop is given, where Dick Fosbury revolutionized the scissor jump in high jump by going over the bar backwards instead of frontally, winning an Olympic gold medal. The document encourages thinking unconventionally, as thinking outside the established ways can lead to innovative solutions.
1. The document discusses various techniques for improving creative thinking, such as changing one's environment, brainstorming ideas without judgment, re-conceptualizing problems, setting parameters, considering worst case scenarios, and allowing time for daydreaming.
2. It also analyzes what constitutes "the box" that limits creative thinking, such as limiting assumptions, addiction to status quo, tunnel vision, intolerance of ambiguity, and lack of intrinsic motivation.
3. Readers are encouraged to commit to overcoming one aspect of "the box" that most hinders their creativity in order to think more divergently and solve problems in new ways.
The document encourages coming out of one's comfort zone with new and innovative ideas. It acknowledges that doing so is risky but necessary to grow beyond limited knowledge and generate truly novel ideas. It provides tips for developing new ideas, such as diverging from regular thought patterns, considering absurd ideas, and crossing mental boundaries. Persistence is important, as new ideas should be judged as a whole rather than by individual parts. Overall, the document advocates taking risks with new ideas and remaining open-minded.
Thinking outside the box involves generating new ideas that diverge from conventional ways of thinking. It is necessary for innovation and allowing human society to progress. Our thinking becomes limited by boundaries in our minds formed by our genetics, environment, education and experiences. To think outside the box, we must expose ourselves to divergent information from different disciplines, make connections between unrelated fields, and tolerate mistakes. An environment that encourages risk-taking and allows failures is needed to foster out of the box thinking.
This document discusses creativity and creative thinking. It provides 12 reasons why developing creativity is important, such as maximizing human potential, solving problems, and adapting to change. It also discusses 32 traits of creative people, including being sensitive, questioning, flexible, and risk-taking. Finally, it outlines various techniques for creative thinking like brainstorming, lateral thinking, and mind mapping that can generate new ideas.
The document discusses creativity and thinking outside the box. It argues that creativity is a necessity, not a luxury, and that thinking outside the box gives humans dignity. The "box" refers to boundaries within the mind of what is and could be. The box is made up of genetic heritage, environmental conditions, and direct and indirect experiences. To get outside the box requires divergent information beyond common knowledge. Once outside the box, long thinking is needed to determine where to go next and evaluate ideas without immediately doubting them or trying to go back in the box. Creativity helps when environments prevent challenging conventional thinking.
The document discusses creative thinking and the elements needed to generate ideas. It defines creativity as imagining or inventing something new. Creative thinking is a skill that can be learned, not a talent, and it improves teamwork and productivity. Brainstorming is presented as a technique for generating ideas by gathering a list spontaneously from group members. The 5 Whys technique is also described as a method to determine the root cause of problems by asking why 5 times. Finally, the document states that creativity requires passion, knowledge, and experience.
This document discusses developing creative thinking. It defines creative thinking as unconventional thinking that merges ideas in new ways. It provides motivation quotes about the need for new perspectives and abandoning old ways of thinking. The document then discusses that the average person has about 100 new ideas per day, and in a team of 6 people generating ideas for 2 days could result in 1200 new ideas. It describes techniques for boosting creativity like brainstorming, mind mapping, and attribute listing. It emphasizes having both present-focused teams and future-focused teams to prepare for what's to come. Throughout it encourages taking risks, being curious, and challenging assumptions to enhance creative thinking.
Thinking outside the box and politics are important considerations for project managers. While thinking outside the box can enable innovation and success, it also carries risks. Similarly, politics involves interactions that can help or hinder a project. To navigate these challenges, a project manager must build relationships, develop influence through competence and credibility, and maintain ethical standards, all while focusing on the project's goals.
We are all able to think out of the box, Creativity is not limited to some or certain people.
Its just that we should know the difference in different thought processes.
The document discusses how to think outside the box. It notes that we often feel frustrated by innovative tasks because we are stuck inside a "box" of our existing knowledge and ways of thinking. To get outside this box, we must practice divergent thinking by seeking out different types of information beyond what we already know. Going outside the box is a necessity, not a luxury, because it allows for new ideas, which have value even if they do not lead to immediate solutions. The document provides tips on how to stimulate divergent thinking, such as considering alternatives rather than single answers, in order to get outside our mental boundaries.
The document discusses how to think outside the box. It recommends asking why we should think outside the box, which box we are referring to, and how, where, and when to go outside the box. Thinking outside the box is not a luxury but a necessity to distinguish ourselves. We need to expose ourselves to divergent information to cross the boundary in our minds between what we know and don't know. Once outside the box, there is no preset direction - we must resist the temptation to return to safety and instead value long thinking, being open-minded, and considering alternatives rather than a single right answer.
Einstein believed that imagination is more important than knowledge. The document provides examples of how Einstein demonstrated this by completely reimagining fundamental concepts in physics like space, time, gravity, matter, and energy. It also discusses constraints on thinking within organizational "boxes" and encourages thinking outside of typical boundaries.
Creative thinking - How to get out of the box and generate ideas - a visual s...Sameer Mathur
The document discusses creative thinking and generating ideas that are outside the box. It outlines 4 essentials for out-of-the-box thinking: practice, knowing how to get out of the box, where to go once outside the box, and how to get back inside the box. It emphasizes divergent thinking first to generate many possibilities, followed by convergent thinking to evaluate ideas. It encourages allowing mistakes and new ideas, challenging assumptions, and creating environments where divergent thinking can occur.
An out-of-the-box approach involves thinking differently from the standard or usual way. It requires practicing divergent thinking by considering information that may seem irrelevant. While having new ideas can feel exciting at first, many struggle to find success after taking an unconventional approach due to fears of being alone or different. Long thinking, or considering ideas for a long time, can help build the self-confidence and motivation needed to stick with atypical decisions. Thinking outside the box is most valuable when it is necessary to progress in a slow situation or when personal dignity demands an exceptional solution. An environment that is creative and acknowledges atypical thinking can enhance one's ability to take risks.
it corresponds to Creative thinking - how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma
.
presented by-- NANDINI GUPTA
AKGEC, GHAZIABAD
Any presentation starts with an idea. But a great presentation starts with a great idea. In this presentation, you will read 7 ways you can break free from the traditional ways of doing things and start thinking outside the box. Read more http://24slides.com/blog/7-ways-think-box/
CREATIVE THINKING - HOW TO GET OUT OF THE BOX AND GENERATE IDEASSameer Mathur
The following presentation is based on TED talk by Giovanni Corazza
If you looking for finding the answer to question like
Why think out of the box?
how to think out of the box?
how to generate creative ideas? etc..
Then this presentation is for you
The document discusses thinking "out of the box" and provides guidance on how to do so. It notes that while staying in the box feels safe, thinking outside the box is necessary to differentiate oneself and find undiscovered solutions. It suggests bringing in diverse information from different disciplines, building metaphors, and combining ideas in novel ways. There are no set directions outside the box, only opportunities to stimulate new ways of thinking by considering what is not commonly known or does not make sense.
A person is contemplating whether to go back inside after going outside of a box they were previously in. The box had provided a sense of safety. The document was created by Sakshi Babel during an internship with Professor Sameer Mathur of IIM Lucknow.
This document discusses thinking outside the box and provides examples. It presents the classic problem of drawing 4 connected straight lines to link 9 dots, which can be solved with 5, 4, or 3 lines by thinking unconventionally. The example of Fosbury Flop is given, where Dick Fosbury revolutionized the scissor jump in high jump by going over the bar backwards instead of frontally, winning an Olympic gold medal. The document encourages thinking unconventionally, as thinking outside the established ways can lead to innovative solutions.
1. The document discusses various techniques for improving creative thinking, such as changing one's environment, brainstorming ideas without judgment, re-conceptualizing problems, setting parameters, considering worst case scenarios, and allowing time for daydreaming.
2. It also analyzes what constitutes "the box" that limits creative thinking, such as limiting assumptions, addiction to status quo, tunnel vision, intolerance of ambiguity, and lack of intrinsic motivation.
3. Readers are encouraged to commit to overcoming one aspect of "the box" that most hinders their creativity in order to think more divergently and solve problems in new ways.
The document encourages coming out of one's comfort zone with new and innovative ideas. It acknowledges that doing so is risky but necessary to grow beyond limited knowledge and generate truly novel ideas. It provides tips for developing new ideas, such as diverging from regular thought patterns, considering absurd ideas, and crossing mental boundaries. Persistence is important, as new ideas should be judged as a whole rather than by individual parts. Overall, the document advocates taking risks with new ideas and remaining open-minded.
Thinking outside the box involves generating new ideas that diverge from conventional ways of thinking. It is necessary for innovation and allowing human society to progress. Our thinking becomes limited by boundaries in our minds formed by our genetics, environment, education and experiences. To think outside the box, we must expose ourselves to divergent information from different disciplines, make connections between unrelated fields, and tolerate mistakes. An environment that encourages risk-taking and allows failures is needed to foster out of the box thinking.
This document discusses creativity and creative thinking. It provides 12 reasons why developing creativity is important, such as maximizing human potential, solving problems, and adapting to change. It also discusses 32 traits of creative people, including being sensitive, questioning, flexible, and risk-taking. Finally, it outlines various techniques for creative thinking like brainstorming, lateral thinking, and mind mapping that can generate new ideas.
The document discusses creativity and thinking outside the box. It argues that creativity is a necessity, not a luxury, and that thinking outside the box gives humans dignity. The "box" refers to boundaries within the mind of what is and could be. The box is made up of genetic heritage, environmental conditions, and direct and indirect experiences. To get outside the box requires divergent information beyond common knowledge. Once outside the box, long thinking is needed to determine where to go next and evaluate ideas without immediately doubting them or trying to go back in the box. Creativity helps when environments prevent challenging conventional thinking.
The document discusses creative thinking and the elements needed to generate ideas. It defines creativity as imagining or inventing something new. Creative thinking is a skill that can be learned, not a talent, and it improves teamwork and productivity. Brainstorming is presented as a technique for generating ideas by gathering a list spontaneously from group members. The 5 Whys technique is also described as a method to determine the root cause of problems by asking why 5 times. Finally, the document states that creativity requires passion, knowledge, and experience.
This document discusses developing creative thinking. It defines creative thinking as unconventional thinking that merges ideas in new ways. It provides motivation quotes about the need for new perspectives and abandoning old ways of thinking. The document then discusses that the average person has about 100 new ideas per day, and in a team of 6 people generating ideas for 2 days could result in 1200 new ideas. It describes techniques for boosting creativity like brainstorming, mind mapping, and attribute listing. It emphasizes having both present-focused teams and future-focused teams to prepare for what's to come. Throughout it encourages taking risks, being curious, and challenging assumptions to enhance creative thinking.
Thinking outside the box and politics are important considerations for project managers. While thinking outside the box can enable innovation and success, it also carries risks. Similarly, politics involves interactions that can help or hinder a project. To navigate these challenges, a project manager must build relationships, develop influence through competence and credibility, and maintain ethical standards, all while focusing on the project's goals.
We are all able to think out of the box, Creativity is not limited to some or certain people.
Its just that we should know the difference in different thought processes.
The document discusses how to think outside the box. It notes that we often feel frustrated by innovative tasks because we are stuck inside a "box" of our existing knowledge and ways of thinking. To get outside this box, we must practice divergent thinking by seeking out different types of information beyond what we already know. Going outside the box is a necessity, not a luxury, because it allows for new ideas, which have value even if they do not lead to immediate solutions. The document provides tips on how to stimulate divergent thinking, such as considering alternatives rather than single answers, in order to get outside our mental boundaries.
The document discusses how to think outside the box. It recommends asking why we should think outside the box, which box we are referring to, and how, where, and when to go outside the box. Thinking outside the box is not a luxury but a necessity to distinguish ourselves. We need to expose ourselves to divergent information to cross the boundary in our minds between what we know and don't know. Once outside the box, there is no preset direction - we must resist the temptation to return to safety and instead value long thinking, being open-minded, and considering alternatives rather than a single right answer.
The document discusses the importance of creative thinking and thinking outside the box. It argues that creative thinking is a necessity, not a luxury, for our dignity as human beings. It encourages pushing boundaries by considering ideas that are irrelevant, absurd, or divergent from the norm. The document provides tips for thinking creatively such as adding some spice to thoughts, looking for alternatives rather than a single correct answer, resisting the urge to revert to familiar ideas, and noticing how new ideas could solve different problems than originally intended.
The document discusses thinking outside the box and creative thinking. It suggests that the box, which represents conformity and limiting habits, is made up of six sides: limiting assumptions, addiction to the status quo, hyper-rationality, tunnel vision, intolerance for ambiguity, and no intrinsic motivation. It encourages the reader to identify which side most limits their thinking and to take action to expand beyond that boundary in their work. The document provides quotes and questions to inspire creative approaches.
The document discusses thinking outside the box and creative thinking. It suggests that the box, which represents conformity and limitation, is made up of six sides: limiting assumptions, addiction to the status quo, hyper-rationality, tunnel vision, intolerance for ambiguity, and no intrinsic motivation. It encourages taking steps to overcome the side of the box that is most limiting and applying creative thinking to projects.
The document discusses creative thinking and generating ideas by thinking outside the box. It explains that thinking convergently relies on existing information and patterns, while divergent thinking goes beyond what is known to cross boundaries in the mind. To think creatively outside the box, one must allow divergent thinking and combine divergent and convergent approaches. Common barriers to thinking outside the box include feeling ideas must have been done before, and resisting new ideas that challenge the status quo. The key is resisting the urge to go back inside the box and valuing long-term thinking over fast responses.
This document discusses how to think creatively and think outside the box. It suggests that creative thinking requires challenging oneself by letting in divergent information that crosses the mental boundaries between what is known and unknown. When thinking outside the box, one needs to value long thinking, be open-minded, look for alternatives, and mix and match different ideas to find new perspectives and solutions. The document emphasizes that creative thinking is a necessity that needs practice to overcome frustration and think in new ways.
Asn1.2 creative thinking how to get out of the box and generate ideas- giov...Sameer Mathur
The document discusses how to think creatively and generate new ideas. It explains that creative thinking involves thinking outside established boundaries of knowledge. To think creatively, one must gather divergent information that crosses boundaries, resist the urge to revert to normal thinking patterns, take time for deep thought about alternatives and possibilities, and assess the value of any new ideas generated. The key aspects of creative thinking outlined are converging information, diverging past boundaries of knowledge, resisting normal thinking, dedicating time for deep thought, and evaluating new ideas.
Creativity is a complex topic involving both art and science. The document discusses theories of creativity, including that creative people may have lower levels of latent inhibition allowing more unfiltered ideas to enter conscious thought. While this can stimulate novel ideas, it can also lead to issues like overwhelm or mental illnesses. The document argues that creativity manifests in many ways and most creatives are just normal people, debunking common myths about what makes someone creative or how they should act.
Image of the Divine (The Journey Within) is the first in a series of books written from a unique perspective, which allows anyone of average education to come to an awareness of who you are and why you are here.
It is a short story which takes you on a special inward journey back through time and space, gradually stripping away all that holds you firmly in this physical realm and eventually introducing you to your true self; you become the central character of the story thereby creating a more vivid experience of the scenarios that you will have to travel through on your way to self-discovery.
This document discusses creativity and thinking outside the box. It recommends asking why, which, how, where, and what questions to stimulate divergent thinking. Divergent information that is absurd, wrong, or irrelevant can help take thoughts far outside normal boundaries. An environment that does not punish mistakes and allows divergent information is important for generating new ideas. Collecting information and applying divergent thinking to it can help experiment with new possibilities.
Creative thinking-getting out of the BoxSameer Mathur
thi presentation has been created on the conclusion of tedx talk by Giovanni Corazza on "creative thinkingGetting out of the Box".
This will help you in increasing your view, how great and unsayble things can be done by a moderate thinker by increasing their ability.
Thinking out of the box(ASSIGNMENT1)(2)Sameer Mathur
This document discusses the importance and process of thinking outside the box. It argues that thinking outside the box is a necessity, not a luxury, for human dignity and exploration. The document advises resisting temptations to revert to conventional thinking and instead valuing long-term thinking through association of ideas, application to new areas, and maintaining an open mind with alternatives rather than correct answers. It encourages becoming a creator rather than just a consumer of ideas by stimulating new environments and questioning assumptions.
The document discusses the importance of creative thinking and getting outside of the box to generate new ideas. It notes that people often feel comfortable staying inside their box where everything is familiar. However, creative thinking is necessary, not a luxury, to come up with innovative solutions. The document provides tips for developing divergent thinking, such as being open-minded and resisting the urge for fast/convergent thinking. It encourages taking risks and thinking differently and long about problems to cross boundaries in our minds.
The document discusses how to think outside the box and generate new ideas. It recommends getting outside of one's mental "box" or boundaries by allowing in divergent information. Once outside the box, the document suggests exploring alternatives through long thinking without predefined directions or concerns for right and wrong answers. New ideas should then be evaluated based on their ability to solve problems in novel ways. The document provides an example of exploring unconventional locations for TED talks, like football stadiums during halftime, to illustrate thinking divergently.
creative thinking and critical thinking.pptxsam eid
This document provides tips and strategies for cultivating creativity. It discusses that creativity is not just for artists and that everyone has creative abilities that can be developed through practice and failing. Some ways discussed to improve creativity include practicing divergent thinking through lateral thinking puzzles and remote associate problems. It also recommends taking breaks when stuck on a problem, listening to comedy, giving yourself restrictions, and using Edward de Bono's Six Thinking Hats technique to foster creativity in groups. The overall message is that creativity can be cultivated through various exercises and by creating an environment where creative ideas can emerge without judgment.
This document introduces Edward de Bono's six thinking hats technique for thinking outside the box. The six hats represent six different perspectives or types of thinking: blue (process), white (facts), red (feelings), black (caution), yellow (optimism), and green (creativity). Each hat has a role and set of questions to guide thinking from that perspective to overcome limitations of traditional brainstorming. Examples are given of how Steve Jobs exemplified thinking outside the box. In conclusion, the six thinking hats provides a multidimensional tool to improve problem solving, decision making, and thinking in innovative ways.
This document provides an overview of a presentation covering various topics:
- Module 1 discusses presentation skills and common mistakes to avoid. It provides tips on storytelling, visual design, and preparation.
- Module 2 covers marketing management concepts from Kotler including identifying customer value, market segmentation, branding, and integrated marketing communications.
- Module 3 presents three Harvard Business Review case studies on issues facing a minor league sports team, a piano manufacturer, and a brewery considering introducing a light beer.
- Module 4 discusses branding challenges in the digital age where consumers have a more iterative decision journey across online channels. It emphasizes targeting different stages and using advocacy over one-way advertising.
Social media has shifted power to customers, who can instantly publicize products' flaws. Companies succeeding address opportunities by actively engaging customers on social media. Marketers must understand how brands and products fit into customers' lives by recognizing segments and demands via social media. To build trust, companies should continually improve their clear customer promise through innovation while addressing conflicts patiently, with confidence in their product and by analyzing customer reports.
This document discusses three important questions for effective brand positioning: 1) Have we established the right frame of reference for the brand? 2) Are we leveraging the important points of parity within that frame? 3) Are the points of difference for the brand compelling and differentiated from competitors? It provides examples of brands like Subway, FedEx, American Express that have successfully positioned themselves by considering these three questions. The key is establishing a frame, meeting points of parity, and having unique points of difference that are desirable, deliverable and difficult for competitors to copy. Positioning must also be consistent over time as consumer and category needs change.
This document discusses strategies for capitalizing on polarization around a brand. It provides examples of brands that have intentionally polarized audiences, such as Ryanair antagonizing customers to amplify its low-cost positioning. It also discusses an Indian television production company, Balaji Telefilms, known for its soap operas. While criticized by some, it has succeeded by catering to its core audience of homemaker women. The conclusion is that managers should not rely on average sentiment and should expect pockets of detractors to form, even for once popular brands, fueled by social media. Polarization can be exploited to serve core customer groups.
Final presentation of an internship with IIM professor114iiminternship
The document summarizes an internship that a student completed with an IIM professor. The internship consisted of modules covering presentation skills, marketing management, case study analysis, and advertising creativity. Key topics included in the modules were developing strategies and plans, identifying customer values, and analyzing successful advertising campaigns. The internship helped the students evolve their skills and connect the different modules. The student thanked the professor for guiding them and creating an experience that helped them grow from novice to expert.
Growing rates of childhood obesity in the US and Europe prompted Disney to reconsider its food licensing strategy. Disney conducted research and found a gap between healthy foods kids wanted and what parents bought. To address this, Disney established nutritional guidelines, phased out unhealthy foods, and began licensing its characters to Imagination Farms to promote fruits and vegetables. However, Disney faced risks such as pricing, legacy expectations, and competition from other brands also promoting healthier foods to children.
Dana Messina and Kyle Kirklamd bought Steinway & Sons for $100 million in April 1995. Steinway was the leading manufacturer of high-quality grand pianos since being founded in New York City in 1853. While Steinway produced 350 pianos in 1994, it was facing challenges including fluctuating ownership and declining piano sales globally. To restore its position as the top piano producer, Steinway decided to produce lower-priced pianos while maintaining quality, expand its marketing programs, enhance its used piano market, and compete in piano competitions against companies like Yamaha, Baldwin, Kawai and Fazioli.
Grey Worldwide is a global advertising agency with 16 partner companies focused on communications. Grey Worldwide Hong Kong and China was established in 1978 and delivered integrated marketing expertise, with Viveca Chan as CEO. GREY faced challenges like increased competition, new technologies, and rising customer expectations. It responded by adopting e-marketing strategies to educate customers and implementing a GRM concept focused on building brands, developing customers, and building knowledge about customers through constant dialogue.
The document discusses a jeans brand called UnME that is considering expanding its $13.5 million advertising budget to include social media platforms. Currently, 74% of the budget goes to television ads. The brand wants to better engage with its target audience of teenage girls aged 12-24. Options discussed include creating a virtual store and contests on Zwinktopia, developing a brand profile and widget on Facebook, and running video and display ads on these sites. Concerns raised include the lack of control over content on some sites and the high costs of certain advertising methods. The document recommends reallocating the budget based on where consumers spend their time online and paying for ads based on click-through rates to assess effectiveness.
The document discusses the history and evolution of yoga from its origins in ancient India to its modern practice in the United States. It describes how yoga grew tremendously in popularity in the US from the early 2000s onward. This led some individuals like Bikram Choudhury to copyright their yoga styles, angering others. Meanwhile, the Hindu American Foundation campaigned to increase awareness of yoga's Hindu roots, sparking some debate. The modern yoga industry is now a multi-billion dollar business in the US.
A framework for revitalising dead and decaying brands.(by Kohli,Thomas)114iiminternship
This document discusses strategies for revitalizing declining and dead brands. It begins by providing examples of brands that declined like Oldsmobile and Pan Am but were able to recover like Harley-Davidson. It then covers common causes of brand decline like poor management decisions, changing environments, and competitive actions. The document outlines a framework for deconstructing brand decline by examining brand equity components like awareness, image, and customer response. Finally, it discusses approaches for revitalizing brands by taking a long-term perspective, repositioning the brand, correcting past mismanagement, and making investments to rebuild quality and the brand.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
A brand is forever! A framework for revitalizing declining and dead brands114iiminternship
This document discusses causes and strategies for revitalizing declining brands. It identifies common causes of brand decline as poor managerial actions like compromising on quality, frequent price increases without added value, price cuts out of desperation, neglecting the brand, and failing to stay with the target market as it evolves. Environmental changes and competitive actions can also contribute to decline. The document recommends rebuilding quality, resisting the temptation to exploit brand recognition through lower quality products, and pursuing a carefully defined target market as strategies to revitalize a declining brand. It argues that most brands can be revived if they still have residual value in brand equity dimensions like differential effect, brand knowledge and customer response.
5-(IV)in what ways do consumers stray from rational decision process114iiminternship
This document summarizes different ways that consumer decision making can stray from rational deliberation. It discusses low involvement peripheral decision making, variety-seeking behavior, and concepts from behavioral decision theory and behavioral economics like heuristics, framing, and mental accounting. Specifically, it explains how consumers use heuristics like availability and representativeness, how framing can influence choices, and how mental accounting involves categorizing financial options in non-logical ways like integrating small gains with large losses.
The document outlines the 5 stages that consumers go through in the buying process: 1) problem recognition, 2) information search, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase behavior. It describes each stage in detail, including how internal and external stimuli can trigger problem recognition, the different sources of information consumers use in their search, and how they evaluate alternatives based on attributes and form attitudes. The document also discusses factors that can influence the purchase decision and the importance of satisfying consumers in the post-purchase stage through reinforcement of their choice.
5-(I) how do consumer characteristics influene buying behaviour114iiminternship
Consumer characteristics such as cultural, social, and personal factors influence buying behavior. Cultural factors include culture, subculture, and social class. Culture determines values and views, while subcultures provide identity. Social class indicates divisions in society that influence product preferences. Social factors comprise reference groups like family and roles/status. Personal factors consist of age, occupation, personality, lifestyle, and values. These characteristics shape consumer tastes, choices, and consumption patterns.
5-(II) major psychological processes influencing consumer responses114iiminternship
The key psychological processes that influence consumer responses to marketing are motivation, perception, learning, emotion, and memory. Motivation is influenced by theories like Freud's, Maslow's, and Herzberg's which explain how needs drive behavior. Perception involves selective attention and distortion based on preconceptions. Learning associates products with drives and reinforcement. Emotions are evoked by ads and products. Memory involves forming associations between brands and attributes which marketers aim to strengthen through repetition and cues.
6.6)How do institutional buyers & government agencies do their buying?114iiminternship
Institutional markets consist of organizations like schools, hospitals, and prisons that must provide goods and services to people in their care. They have low budgets and captive clientele. Hospitals must decide on food quality for patients.
Government markets are a major buyer of goods and services. Suppliers submit bids and contracts are normally awarded to the lowest bidder, but quality or reputation may also be considered. Complex projects involving research are negotiated. The process of awarding government work includes announcing requests, shortlisting bidders, and evaluating technical and commercial bids.
6.5)How can companies build strong relationships with business customers?114iiminternship
This document discusses managing business-to-business customer relationships and the benefits of vertical coordination between buyers and sellers. It describes how closer relationships are driven by supply chain management and purchasing alliances. It also discusses the categories used to classify buyer-supplier relationships, from basic transactions to collaborative partnerships. The document notes that while vertical coordination can strengthen ties, it may also increase risks and opportunism that need to be mitigated. New technologies allow top firms to more effectively engage and communicate with their business customers.
Confidence is Key: Fashion for Women Over 50miabarn9
Unlock your personal style and confidence at 50 and beyond! Our fashion blog provides actionable tips and inspiration on how to improve your dressing sense according to your body type, skin tone, and personal style, ensuring you look and feel amazing.
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024DK PAGEANT
In the dynamic city of Lucknow, known for its wealthy social legacy and authentic importance, a youthful star has developed, capturing the hearts of numerous with her elegance, insights, and eagerness. Asiya, as of late delegated as the champ from Lucknow for Miss Youngster India 2024 by the DK Pageant, stands as a confirmation of the monstrous ability and potential dwelling inside the youth of India. This exceptional young lady is a signal of excellence and a paragon of devotion and aspiration.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
MISS RAIPUR 2024 - WINNER POONAM BHARTI.DK PAGEANT
Poonam Bharti, a guide of ability and diligence, has been chosen as the champ from Raipur for Mrs. India 2024, Pride of India, from the DK Show. Her journey to this prestigious title is a confirmation of her commitment, difficult work, and multifaceted gifts. At fair 23 a long time ago, Poonam has as of now made noteworthy strides in both her proficient and individual lives, encapsulating the soul of present-day Indian ladies who adjust different parts with beauty and competence. This article dives into Poonam Bharti’s foundation, achievements, and qualities that separated her as a meriting champion of this award.