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Ideal Reader...
 Young Buck lives in the heart of Stonebridge on a council estate, he’s sixteen years old
  and is remarkably passionate about Hip-Hop/Rap music. He first became interested in
  Hip-Hop at the age of 11 when he would over hear his older brother rapping with friends.
  He then started to listen to hip-Hop music intently and has even started rapping himself.
  He attends a youth club twice a week which gives him access to a recording studio and
  other facilities. All of the young people at the youth club are involved in Rap music in one
  form or another and so most of their conversations consist of the latest Rap music.
 As he is a young person he is very sensitive to improvements in technology, he is a keen
  social networker and shares music with friends on his ‘wall’. He also finds it a useful way
  to keep up to date with musical event as he consistently goes out with friends to watch
  artist’s perform.
 He’s more interested in underground/up and coming rap artist’s from the UK rather than
  main stream, but would still like to be updated with the artist’s in the charts. He is also
  fashion conscious and likes urban clothing, he regularly shops at JD sports.
APMG’s Mission Statement
 APMG’s mission statement is to promote the urban culture and actively get involved in
  the growth of the UK Hip-Hop scene. This will be achieved by promoting performances
  and Hip-Hop events and spreading the English rap music which has been underrated for
  a long time! We plan to support young and talented artist’s that need exposure to an
  audience.

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Young Rap Fan's Interest in Hip-Hop Scene

  • 1.
  • 2. Ideal Reader...  Young Buck lives in the heart of Stonebridge on a council estate, he’s sixteen years old and is remarkably passionate about Hip-Hop/Rap music. He first became interested in Hip-Hop at the age of 11 when he would over hear his older brother rapping with friends. He then started to listen to hip-Hop music intently and has even started rapping himself. He attends a youth club twice a week which gives him access to a recording studio and other facilities. All of the young people at the youth club are involved in Rap music in one form or another and so most of their conversations consist of the latest Rap music.  As he is a young person he is very sensitive to improvements in technology, he is a keen social networker and shares music with friends on his ‘wall’. He also finds it a useful way to keep up to date with musical event as he consistently goes out with friends to watch artist’s perform.  He’s more interested in underground/up and coming rap artist’s from the UK rather than main stream, but would still like to be updated with the artist’s in the charts. He is also fashion conscious and likes urban clothing, he regularly shops at JD sports.
  • 3. APMG’s Mission Statement  APMG’s mission statement is to promote the urban culture and actively get involved in the growth of the UK Hip-Hop scene. This will be achieved by promoting performances and Hip-Hop events and spreading the English rap music which has been underrated for a long time! We plan to support young and talented artist’s that need exposure to an audience.