2. Ideal Reader...
Young Buck lives in the heart of Stonebridge on a council estate, he’s sixteen years old
and is remarkably passionate about Hip-Hop/Rap music. He first became interested in
Hip-Hop at the age of 11 when he would over hear his older brother rapping with friends.
He then started to listen to hip-Hop music intently and has even started rapping himself.
He attends a youth club twice a week which gives him access to a recording studio and
other facilities. All of the young people at the youth club are involved in Rap music in one
form or another and so most of their conversations consist of the latest Rap music.
As he is a young person he is very sensitive to improvements in technology, he is a keen
social networker and shares music with friends on his ‘wall’. He also finds it a useful way
to keep up to date with musical event as he consistently goes out with friends to watch
artist’s perform.
He’s more interested in underground/up and coming rap artist’s from the UK rather than
main stream, but would still like to be updated with the artist’s in the charts. He is also
fashion conscious and likes urban clothing, he regularly shops at JD sports.
3. APMG’s Mission Statement
APMG’s mission statement is to promote the urban culture and actively get involved in
the growth of the UK Hip-Hop scene. This will be achieved by promoting performances
and Hip-Hop events and spreading the English rap music which has been underrated for
a long time! We plan to support young and talented artist’s that need exposure to an
audience.