1. Audience Profile I spend a lot f my time hanging out with friends and going to local gigs. We’ll always be at the front of the crowd having a good jump about. My favorite artists are bands like the killers, the hives and the white stripes. Male I play the drums. I’m studying full time for my A levels, but always listen to my music on the bus, in free periods, and whilst doing my coursework in lessons. My favorite genres of music are rock, indie and punk. I’m 17. My favorite shops are river island, burton and the local vintage shop. Music is a big part of my life. I’m very into my appearance and like to follow he fashion. I would rather show up late for college than have a bad hair day. My friends have a similar taste in music and fashion to me.

2. Audience Profile My favorite artists are bands such as the Kaiser chiefs, kasabian and the automatic. I’m 20. Female I work in full time employment at HMV and often choose the playlist/radio station that plays through the speakers. I like pop, indie and rock. I live life to the fullest and spend most of my time with friends from work, we do a lot of partying and getting a little tipsy is always part of the night. My favorite places to shop are H&M, New Look and Topshop. I’m a casual fan of films and often enjoy a light-hearted romantic comedy. I’m definitely into fashion and like to vary between the current fashion and vintage fashion.