Audience Profile

1. AUDIENCE PROFILE Steph&Ceri

2. MALE PROFILE
Name: Dylan Wier
Age: 22
Favourites Shops: River Island, Urban Outfitters, Topman, Criminal
Damage and JD Sports for brands.
Favourite Artists: Artic Monkeys, Imagine Dragons, The Kooks, The
Chainsmokers and Huntar
Interests: The football, indie music, concerts, gigs and galleries
Currently: Studying History at The University of Liverpool with a part time
job at Soho Coffee.
Dylan is a good example of our target audience, he has typically
mainstream interests such as the football and shopping at JD Sports
however is also very indie with his trips to art galleries and regularly
going to gigs and concerts. Dylan shows our target audience are happy to
just like what they like, it doesn't have to be mainstream and it doesn’t
have to be indie. As shown by his music and fashion tastes Dylan does
lean majorly more to the indie genre but is happy to enjoy the
mainstream as well, if not as much.

3. Name: Lila Montana
Age: 19
Favourite Shops: Urban Outfitters, Topshop, H&M and ASOS
Favourite Artists: Huntar, Imagine Dragons, Coldplay, Catfish and the Bottlemen
and Hozier
Interests: Art Galleries, a wide variety of indie music, going to lots of gigs and
dance performances
Currently: Studying Media Production at Lincoln University and has a part time
job at ‘Outfit’ and uses her weekends going out with friends and family. She
also enjoys volunteering at her local radio station.
Lila is a good example of our target audience as she has a vide variety of
interests including Art Galleries and dance performances which tells us she
enjoys the visual creative aspect which is clearly shown in our artist due to the
dancers. She has mainstream yet original interests listening to popular music
such as imagine Dragons yet thoroughly enjoys small artists such as Huntar.
She has no preference whether something is mainstream or not and openly
accepts if she enjoys something she’ll continue to enjoy it no matter whether it
is original and unique or not.
FEMALE
PROFILE