This assignment brief outlines tasks for a digital video production project. Learners will produce a promotional video for a college department and negotiate the brief with their client. They will investigate digital video technology, create a proposal and report on working to a brief. Learners must document all communication with their client and conduct meetings to develop the brief and a SWOT analysis. The tasks aim to develop skills in creative media production management, working to a brief, and digital video production.

1. Assignment brief
Qualification BTEC National in Creative Media Production
Unit number and title
4 – Creative Media Production Management Project
5 – Working to a brief in the Creative Media industries
62 – Digital Video Production for Interactive Media
Start date
Deadline
Assessor name
Assignment title Assignment 1
The purpose of this assignment is to:
Introduce learners to the production and use of digital video material for an interactive media product. Learners will investigate
how video is used in interactive media products and will examine the technology used to produce and manipulate digital video
sequences. Learners will plan and create a video sequence and prepare it for use within an interactive media product.
This assignment also aims to take the learner through the whole process of working to a brief from initial negotiations, through the
process of developing and realising ideas in liaison with the client to final self‐evaluation on completion of the work. Also by
working within pairs it will provide the opportunity to manage the production both individually and as a team.
Scenario
You have been asked to tender a proposal by the college to produce a promotional video for a department within the college
which can then be used on the college website, be produced as a DVD to send to potential students and also be uploaded to the
college YouTube site and Facebook site. As part of this assignment you will have to negotiate a brief with your client and have
records of communication and correspondence between yourself and the client. While negotiating the brief you will decide on the
style, length and content of the video depending on your client’s requirements.
Tasks Grading Criteria Mapping
Task 1
You are required to produce a proposal which covers how digital video technology could be used to
help, promote and advertise the college subject areas on a variety of different delivery platforms.
In your proposal you must cover both of the following sections:
 Applications
 Technology as relevant to each application.
Examples need to be included from some of the following areas with specific illustrations to endorse
your points. In applications, some of the uses including Promotional material, advertising and viral
marketing
Also platforms including WWW, DVD and Presentation.
In technology, some of the following including, compression, digital file formats, streaming methods,
data transfer rate, file size, media players and digital rights management systems.
* Your proposal needs to be embedded onto your U62/ U5/ U4 blog as evidence
UNIT 62 P1, M1, D1
Task 2
Before working with your client, you need to have an understanding of what the requirements are of
working to a brief. You will have to write a illustrated report which shows your understanding of the
following:
Structure of briefs: contractual; negotiated; formal; informal; commission; tender; cooperative brief;
competition
Show examples of the above types of brief within your report
Contributes to Unit 5, P1,
M1, D1
Important note
All correspondence with your client from this point forward must be fully documented in a communication log which will be
incorporated in to your blog.

2. Examples of communication could include SMS, email, video conferencing , face to face communication
You will need to have regular formal meetings with your client with fully documented agendas and minutes of the meetings.
Task 3a
Produce a brief in negotiation with your client for the promotional material you are producing. Ensure
you provide your client with a draft copy of the brief and after discussion, particularly regarding the
requirements of the final product, finalise the brief.
Write a short report describing what you have done so far and explain what type of brief it is you have
produced, and what changes you have made and why from the original.
Reading a brief: recognise nature of and demand implicit in brief
Negotiating the brief: consultation with client; degree of discretion in interpreting brief; constraints
(legal, ethical, regulatory); amendments to proposed final product; amendments to budget;
amendments to conditions; fees
Legal and ethical considerations: legal, e.g. copyright, libel; ethical, eg confidentiality, decency;
representation, e.g. race, gender, religion, sexuality
Constraints: time; costs; personnel; resources; legal and ethical considerations, eg privacy, libel law,
defamation, race discrimination law, data protection, freedom of information; codes of practice;
copyright (requirement, owner, clearance, cost)
Task 3b
Produce a SWOT analysis
Opportunities: identify opportunities for self‐development; new skills; multi‐skilling; contributions to
project brief
Contributes to Unit 4 P1,
M1, D1.
Contributes to Unit 5, P1,
M1, D1
Contributes to Unit 62, P2,
M2, D2
Contributes to Unit 5, P1,
M1, D1.
Sources of information
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book
(Pearson, 2010) ISBN 978‐1846906725
Grading Criteria
This unit is internally assessed
Unit 5
P1: describe the requirements
of working to a brief
M1: explain the requirements
of working to a brief with
reference to detailed
illustrative examples
D1: comprehensively explain the
requirements of working
to a brief with elucidated
examples
Unit 62
P1: summarise accurately the
principles of digital video
technology in interactive media
using some subject terminology
appropriately
M1: explain the principles of
digital video technology
in interactive media with
reference to detailed
illustrative examples and
with generally correct use of
subject terminology
D1: comprehensively explain the
principles of digital video
technology in interactive media
with elucidated examples and
consistently using subject
terminology correctly
Unit 62
P2: generate outline ideas for
a digital video sequence
working within appropriate
conventions and with some
assistance
M2: generate detailed ideas for
a digital video sequence
showing some imagination
and with only occasional
assistance
D2: generate thoroughly
thought through
ideas for a digital
video sequence showing
creativity and flair and
working independently to
professional expectations

3. Unit 4 (contributes to 1)
P1 originate, develop and
research an idea for a media
product working within
appropriate conventions and
with some assistance
M1 originate, develop and
research an idea for a media
product showing some
imagination and with only
occasional assistance
D1 originate, develop and
research an idea for a media
product showing creativity
and flair and working
independently to professional
expectations