This document provides guidance on answering questions about use of digital technology for a media studies project. It discusses considering the digital technology used in pre-production, production, and post-production stages. This includes cameras, computers, software, and online programs. It also discusses Web 2.0 technologies like blogs, YouTube, and social media for collaboration, research, and gathering audience feedback. The document provides examples of how students could discuss using digital technologies and the impact on their role as active media producers.

1. Digital Technology
G325 section A

2. What to think about in your answer
• You need to think about the digital technology
you used in the different stages of the project
– Pre-production (Researching and Planning)
– Production (filming and taking photos)
– Post Production (editing)

3. What to think about in your answer
• Digital technology refers to hardware, software and
online technology, so the cameras, the computers, the
software packages you used and the online programmes
that you have worked with. It is worth considering how
all this inter-links. You can’t just describe how you used
them but you must consider WHY and how you
improved.
• Post-production would actually fall under digital
technology so some of the ideas you will have in that
lesson could be applied here but you need to make sure
that you cover more than just post- production here.

4. Digital Technology
Some important areas to consider in your
answer
• Web 2.0
• Consumers as producers
• Impact of digital technology on production

5. WEB 2.0
• Web 2.0 is the term
given to describe a
second generation of
the World Wide Web
that is focused on the
ability for people to
collaborate and share
information online.
•
• Web 1.0- first
generation of the
World Wide Web
static pages, dial up
and ‘master
generated’content

6. YOUR USAGE OF WEB 2.0
• Blogger – adding posts with information on
planning and research.
• Multimedia Sharing- YouTube, Facebook,
• Social networking sites- to get audience feedback,
plan filming dates, collecting audience research
• Aggregation services- like Google.com- for
research purposes.

7. Consumers as Producers
• Web 1.0- passive consumers using technology-
consuming knowledge with no interaction.
• Web 2.0- active consumers using technology-
consuming knowledge and adding knowledge e.g.
comments on blogs.
• Web.2.0- active producers using technology- producing
web base materials- blogs, videos, podcasts etc.
• Very Post Modern…

8. Examples of of the DT’s You Have Used
• Online Digital software Internet, Blogger,
Youtube, Google
• Digital Software Final Cut Pro X Adobe
Photoshop PPT Word
• Digital Hardware Digital camcorder, Digital
stills camera, Webcam, GoPros, iPhones,
Computers

9. Questions to consider
• How you used DT to aid you in the organization of
your R+P?
• How you utilized DT to gain audience feedback?
• How you may have used everyday DT to help you
with your creative production at A2 and AS?
• How did your access to DT helped you gain both
quantitative and qualitative research findings?
• How did you use DT to make sure your main and
ancillary task were successfully combined.

10. Past Questions
• Read the examiners comments from Jan 2011

11. Student Examples
• Each person should read through a different
example provided.
• Highlight in one colour where they use media
terms
• In another colour highlight the examples they
give
• In a third colour highlight the EAA (where they
talk about how they have developed, the impact
this had, why this was important etc)
• Fill in the task sheet that follows the essay.
• You will be sharing your ideas with the rest of
your table

12. Planning your answer
List all of the technologies you have used (hardware, software,
online) to create these media products - including ones you
have explored but decided not to use.
Group them together e.g. pre production (research and
planning), production (filming) post production (editing),
online digital technology, digital software, digital hardware etc.
What skills have you learned with each of these groups in the
last two years?
How did you learn to use them?
What problems did you faced along the way and how did you
resolve these problems?
What choices did you have to make along the way with digital
technology? How did you decide what to do and why?
What impact did digital technology have?

13. Planning your answer
• Link your use of Digital Technology to your media products.
Identify specific aspects of your productions that were
impacted by using this technology, e.g you chose to use Final
Cut as it allowed layering as shown in xxxx scene in your
music video. Do this for each stage and try to have at least 2
points for each stage.
How does easy access to simple-to-use technology impact
you as a producer. What has it enabled you to do -
remember that this sort of technology has only become
available in the last few years!!!
What media production technologies do you have access to
at home? Does this make a different to your output, ability,
confidence etc.