Social business is transforming how organizations operate through the use of social media and networking tools. A three-day online discussion ("Jam") with over 2,700 participants from 80+ countries explored this topic. Key insights included: 1) Social tools can flatten hierarchies and change middle management roles; 2) Privacy fosters openness which leads to collaboration; 3) A customer-centric approach is important, using social tools to understand customers and engage them. Realizing the benefits of social business requires changes to company culture and processes, not just implementing new technologies.
What Is Social Business ? A SideraWorks BriefXVA Labs
Social business. A term that’s been steadily gaining traction at the intersection of social media’s rise and the current shift in the business world. But what does it mean?
Clarifying the term “social business” is critical to determining whether it’s something we want our companies to be, and if so, how we go about achieving that. At SideraWorks, we’ve spent a great deal of time defining social business in a way that encompasses its essence, but avoids much of the jargon that simply adds to the confusion.
Case study: IBM's journey to becoming a social business (September 2012)Rowan Hetherington
MBA, Change management, Communications and IT students around the world are learning about social networking tools and the potential benefits of applying these tools within an organisational context.
Articles on this topic quickly become out of date, due to the speed of progress in this rapidly emerging area.
This case study provides information, current as at September 2012, about IBM's journey to becoming a social business.
What Is Social Business ? A SideraWorks BriefXVA Labs
Social business. A term that’s been steadily gaining traction at the intersection of social media’s rise and the current shift in the business world. But what does it mean?
Clarifying the term “social business” is critical to determining whether it’s something we want our companies to be, and if so, how we go about achieving that. At SideraWorks, we’ve spent a great deal of time defining social business in a way that encompasses its essence, but avoids much of the jargon that simply adds to the confusion.
Case study: IBM's journey to becoming a social business (September 2012)Rowan Hetherington
MBA, Change management, Communications and IT students around the world are learning about social networking tools and the potential benefits of applying these tools within an organisational context.
Articles on this topic quickly become out of date, due to the speed of progress in this rapidly emerging area.
This case study provides information, current as at September 2012, about IBM's journey to becoming a social business.
Presentation delivered at CSC's TBSC 2012 Conference June 2012. Covers: 1. Social Business Defined 2. CSC's Social Business & Community Eco-System Strategy 3. CSC Social Media Program and 4. Framework for Success
Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their stories help us better understand how organizations are using social business practices to build a more engaged workforce and develop stronger, more collaborative relationships.
While diverse, all their stories embody personal journeys with one common thread: All of these leaders used social business strategies, technologies, and practices to make a significant impact on their business and community. Through the joint efforts of IBM and the EIU we were able to bring the stories of the 25 Inspiring Global Social Business Leaders to life – giving them a platform to be heard.
Shortlisted submission for 2016 CEB Internal Communications Awards in the Innovations in Digital, Social and Mobile category. Winner to be announced November, 2016.
Social Media Skills: Community Roundtable discussion Richard Binhammer
a look at organizations, change, concerns about skills for effective social and community programs and how to approach a business-wide assessment to move forward.
Updated presentation as presented at the Community 2.0 Conference in Las Vegas in May 08.
Email me to get access to the latest study results @ francois [at] beelinelabs.com
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in...TMA World
New social and collaborative technologies are rapidly changing workplace communication and disrupting internal organizational culture.
Approaches to creating borderless connectivity and collaboration will vary enormously between and within companies and industries. What works for one company will not necessarily work for another – but the fundamental mind and skill sets required to facilitate effective collaboration are human and all pervasive.
This presentation offers best practice advice for communicating effectively through social media and collaborative technologies in the workplace.
For more information, contact us: enquiries@tmaworld.com
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
Presentation delivered at CSC's TBSC 2012 Conference June 2012. Covers: 1. Social Business Defined 2. CSC's Social Business & Community Eco-System Strategy 3. CSC Social Media Program and 4. Framework for Success
Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their stories help us better understand how organizations are using social business practices to build a more engaged workforce and develop stronger, more collaborative relationships.
While diverse, all their stories embody personal journeys with one common thread: All of these leaders used social business strategies, technologies, and practices to make a significant impact on their business and community. Through the joint efforts of IBM and the EIU we were able to bring the stories of the 25 Inspiring Global Social Business Leaders to life – giving them a platform to be heard.
Shortlisted submission for 2016 CEB Internal Communications Awards in the Innovations in Digital, Social and Mobile category. Winner to be announced November, 2016.
Social Media Skills: Community Roundtable discussion Richard Binhammer
a look at organizations, change, concerns about skills for effective social and community programs and how to approach a business-wide assessment to move forward.
Updated presentation as presented at the Community 2.0 Conference in Las Vegas in May 08.
Email me to get access to the latest study results @ francois [at] beelinelabs.com
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in...TMA World
New social and collaborative technologies are rapidly changing workplace communication and disrupting internal organizational culture.
Approaches to creating borderless connectivity and collaboration will vary enormously between and within companies and industries. What works for one company will not necessarily work for another – but the fundamental mind and skill sets required to facilitate effective collaboration are human and all pervasive.
This presentation offers best practice advice for communicating effectively through social media and collaborative technologies in the workplace.
For more information, contact us: enquiries@tmaworld.com
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
Ce mai zici acum de viata ta? Merita doar sa te plangi pentru ceea ce nu ai sau crezi ca e cazul sa faci cumva ca prin recunostinta pentru ceea ce ai, sa "provoci" rezolvarea lipsurilor?
Note: I have no credit for this presentation. I just received it via email and I am sharing it forward.
Understanding Millennials and Neo-Millennials: Making the Most of Course Mate...ED MAP
“Making the Most of Course Materials” will examine the notion and sources of content, and how transparency, economics, relevancy, collaboration, and technology impact content strategies. We will also discuss advantages and challenges to integrating multiple content channels, best practices and factors to consider in adopting new content strategies.
Presentations brought to you by www.salisburyanglican.org.uk
Presentations are copyright – however if you would like to have a copy of this please put your request to Email: comms@salisbury.anglican.org
Cateva slide-uri despre lucrurile pe care nu le mai putem schimba odata ce le-am facut. Un mesaj simplu, sincer si puternic :)
Note: I have no credit right over this presentation. I have received it via a viral email.
The effect of effectiveness vs efficiency - Barely Repeatable Processes - and the more than 40% world wide economic growth that is just lying there awaiting to be found.
O amuzanta si simpla, dar frumoasa urare de an nou.
Note: I have no credit for this presentation. I just received it via email and I pass it forward...
Cand alegem sa fim fericiti daca in fiecare zi traim cu gandul ca momentul fericirii va veni maine, la anul, peste cativa ani?
Note: I have no credit for this presentation. I just received it via email and I am sharing it forward.
Presentations brought to you by www.salisburyanglican.org.uk
Presentations are copyright – however if you would like to have a copy of this please put your request to Email: comms@salisbury.anglican.org
O colectie de lucrari creativ de simple...da doar din foi albe de hartie :)
Note: I have no credit for this presentation. I just received it via email and sharing it forward.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
Working Social Becoming A Collaborative Firm ALPMA WebinarDavid Blumentals
Today, every law firm increasingly relies upon being able to prosper online to succeed – or even to survive – competitively.
What this means is that every law firm needs to invest at least some resources into a specific goal: becoming a more “social” firm.
Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.
Its goal: helping organizations improve value exchange among constituents.
Social Business Design is a registered service mark of the Dachis Group.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
In an interview from the summer 2011 edition of "sparks," from Catalyst Strategies, LiveWorld CEO Peter Friedman explains how "social media is transforming interactions and brands through dialogue and relationships."
More highlights from Peter's interview can also be found on the LiveWorld SocialVoice blog: http://www.liveworld.com/socialvoice/2011/06/10/social-media-business-growth/
IBM ConnectED 2015: IBM's Social Business TransformationEd Brill
IBM pioneered the concept of social business - an organization whose culture of participation and systems of engagement encourage groups of people to drive specific business outcomes. In this presentation, IBM Vice President Ed Brill describes the organization's progress on its social business journey. Real examples of how IBMers are driving innovation, speed,agility, client satisfaction, and employee engagement through the use of IBM Connections and other social tools are included, along with discussion of how to measure the business outcomes from internal social.
Social Media in the Workplace - Are We Nearly There?Infor HCM
Since Facebook was invented a decade ago, it has attracted a billion users worldwide. Twitter now reports 200 million users who send 400 million tweets every day. Compounded by record IPO valuations well into the billions, there is little doubt that the social media way of life is here to stay.
Driving Repeatable Business Innovation: The Vision to Action LifecycleMindjet
The current generation of Social Business tools has missed
a huge opportunity to impact business innovation and
results. By focusing on functionality that emphasizes
communications, they’ve omitted the required structure
and process needed to meaningfully affect the business.
In this presentation, we take you through the Vision to Action Lifecycle, and explain why a holistic approach to innovation can create repeatable, tangible results for your business.
Introducing Social Employee Engagement: Shifting From Technology To PeopleMSL
Social employee engagement puts people at the centre by focusing on what inspires and
engages them to do their best work. This report offers a complete introduction to social business and sets out a roadmap for success.
Here are the slides from a recent Webinar featuring Bren Boswell from Techtarget, Sarah Dunn from Synmatec and good old Adam Lewis, Content Marketing Consultant.
What marketers say about working online: Mckinsey Quarterly Global surveyAdam Lewis
Great stats about what marketers think about the challenges and the opportunities of digital marketing. Covering social media, social insight, mobile. Great stats.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
2. 2 Jamming on social business
The Social Business Jam
On February 8–10, 2011, IBM hosted an online conversation (called a
“Jam”), bringing together over 2,700 participants—representing
corporations, academic institutions, nonprofit organizations and
government agencies—to discuss social business and the ways in which
it can redefine how we work in the years ahead. For 72 hours, individu-
als from over 80 countries “jammed” on key issues and generated new
ideas on the major themes:
• Building the social business of the future
• Developing participatory organizations through social adoption
• Using social media to understand and engage with customers
• Determining what social means for IT
• Identifying risks and establishing governance
The Jam yielded over 2,600 discussion posts and more than 600 tweets.
This report summarizes the key insights gathered from the comments of
the entire community. Although it doesn’t necessarily represent IBM’s
position on social business, it can serve as a blueprint for organizations
that are considering adopting a social business strategy.
What is a Jam?
A Jam is an Internet-based platform for conducting conversations
through brainstorming. It connects diverse populations of individuals
to gain new perspectives on problems and challenges and to develop
actionable ideas centered on business-critical societal issues.
In 2003, IBM engaged more than 300,000 of its employees, via a Jam, to
redefine the company’s core values for the first time in almost 100 years.
During the 2006 and 2008 Innovation Jams, IBM brought together over
150,000 clients, IBM Business Partners and other stakeholders worldwide,
resulting in the formation of several new IBM businesses. And, in 2009,
IBM gathered university students, faculty members, business professionals
and industry experts to discuss how to make our planet smarter.
3. IBM 3
Jam insights, opportunities and innovative
ideas for social business
Social networking tools are dramatically changing the way we communi-
cate and collaborate—both at home and on the job. Many businesses have
reached a tipping point, a moment of critical mass, with this burgeoning
technology. They are effectively using social networking as a channel but,
in many cases, are still attempting to discover how to internalize it and take
advantage of the collaborative aspects and cost benefits that becoming a
social business can bring. This Jam was an opportunity to explore the key
issues, share insights and work together to better overcome the challenges
of becoming a social business.
Each Jam forum is summarized below and includes a brief overview, key
insights identified by Jammers and top ideas for innovation that surfaced
during the event.
Building the social business of the future
This forum was by far the most popular, perhaps because it covered a wide
range of issues related to social business. Discussions touched upon the
problems with email, how to create incentive for the sharing of knowledge,
social networking’s involvement in government and much more.
Key insights
Instrumented The new ROI. A significant topic of discussion was how to adequately
measure the impact of social technologies on the business, particularly with
regards to return on investment (ROI). Of non-IBM participants in the
Jam, over 25 percent said that their organizations have low to medium
levels of adoption of social business practices, with a key concern being the
pressure to quantify the ROI of social solutions.
Many participants believed that the usage of social media is absolutely
Intelligent
quantifiable and measurable, but it involves tracking a new set of metrics.
This includes monitoring of the following:
• How often the brand is mentioned in social media
• How engaged customers are by how often they comment on or share
information about the brand
• How many customers are being exposed to messaging
• How many customers are active advocates for the brand
Interconnected
• How the efforts of these advocates are resulting in new customers or
increased traffic
• How many issues are being successfully resolved—and how quickly
• How satisfied customers are and what kind of feedback they are providing
4. 4 Jamming on social business
Others noted that calculating the ROI of social media is attacking the
problem from the wrong direction. “You can successfully measure the
ROI of social media,” one participant wrote, “but you must first
understand your audience’s needs and motivations for engaging with
social media.” Another asked: “Did we figure out the ROI of email,
instant messaging or even the telephone? No. We just focused on
measuring overall performance in our business objectives.”
Integrating social activities and business processes. To truly capitalize on
Jam quick polls social collaboration, it must be fully integrated into existing business
What is most likely to encourage you processes and tools. This requires a coordinated, three-pronged approach,
to use social software more often in with leadership driving the initiative, human resources supporting the
your job? necessary cultural change and IT providing the necessary tools. This will
result in a new kind of process. “We’re going to see a significant transition
7%
away from more-structured business processes,” one participant said,
“to a much more socially collaborative process style. Employees will
be much more aware of their processes via the communities in which
Increased use by executives they’re involved and will work in a much more dynamic and collabora-
24%
tive fashion.”
HR and the social business. Branching off from a discussion of how HR
can promote cultural change came one of how that might work. HR
Ease of use of the tools
needs to embrace the fact that employees have their own personal
13%
brands that exist both inside and outside the business and that it does
not own these brands but merely “rents” them while employees are at
work. Personal brands need to be measured and rewarded based on how
Available on any device they help your company throughout the social network. As employees
transition and become alumni of an organization, it becomes even more
9%
Increased use by my customer
important that HR maintains relationships with its alumni network.
Social tools can help provide a strong, dynamic way to keep the alumni
network active and useful, enabling the organization to keep an
invaluable source of knowledge, mentoring and connections.
47%
Embedded in the applications
In order to take full advantage of the capabilities, HR must work with
leadership to expand and instill the use of social technologies in practical
and significant ways—a fundamental cultural change. Information can
I use to do my job get lost and conversations can taper off when email is the primary form
of communication. “I think leaders have a responsibility, where it makes
sense, to move people out of email,” a participant wrote. “I heard someone
once say that ‘email is where information goes to die,’ implying that we lose
something by forcing knowledge into that channel.”
5. IBM 5
Ideas for innovation
• Reduce your reliance on email. Leadership can promote cultural change
by embracing social tools.
• Provide incentives. HR must reward employees who take full advantage
of social networking tools.
• Use your alumni. Leverage the experience and connections of the
alumni network.
Building participatory organizations through social adoption
How can social media help create a truly dynamic, collaborative
Jam quick polls
business? That was the jumping-off point for this forum, which
What percentage of your online time do explored the challenges involved with integrating social tools into
you spend on social networking?
existing business processes.
25%
More than 50%
Key insights
The evolution of middle management. The role of middle managers is
changing—or perhaps disappearing altogether. Many social business
capabilities reduce the need for typical middle management tasks. Social
20%
technologies provide networks, transparency, agility and a democratization
of the workplace, which can flatten the hierarchies of yesterday. Today,
expertise does not necessarily come from being in a certain position but
25–50% from skills and experience. In the future, the role of manager may change
depending on the task at hand, as opposed to being a permanent role.
33%
10–25%
The role of lurkers and the echo chamber. “Lurkers”—people who watch social
spaces without participating—were discussed during the Jam. Some
Jammers felt that lurkers needed to be encouraged to get involved and add
22%
to the conversation, whereas others believed that they bring value in their
own quiet way. “Lurkers make very important contributions to the social
ecosystem,” said one commenter. “It’s just that their contributions aren’t
0–10% readily apparent in the immediate context. A surprising number of people
use social information to inform their tasks, but they follow up through
other, less visible channels.” Lurkers may actually help reduce the effects of
traditional boundaries and silos, and so it could be beneficial to cultivate
that practice among the entire workforce.
6. 6 Jamming on social business
Closely related to the lurker phenomenon is the idea that users often
censor themselves—or don’t participate—in social networks for fear of
disagreeing with others. On platforms where opinions are attached to
identity, people tend to gravitate to the middle and not voice alternative
or controversial thoughts. Social businesses need to encourage authentic-
ity, diversity and a healthy respect for conflict and the innovation that
can arise from it. This can help improve decision making and foster an
environment of inclusion, not exclusion.
Jam quick polls Openness, privacy and identities. How do we reconcile social media’s
reliance on openness with a business’s need for privacy? Many agreed
How often do you post a status update
that these goals are not mutually exclusive. In fact, one can lead to the
on your social tools for work purposes?
other. “A given level of internal privacy (and the trust that it generates)
3%
will lead participants to more openness,” said one Jammer. “In the realm
of collaborative work, privacy appears to be a prerequisite for openness
among individuals.” Additionally, participating in social networks is all
Hourly about moving from faceless transactions to visible interactions between
real people and organizations. Customers can now better understand
16%
A few times a day
what individuals and companies stand for and can engage them with
authenticity. “Identification, authentication and reputation are funda-
mental in building trust,” one participant wrote. “I always counsel
complete transparency when talking about social collaboration, as it
32%
becomes self-regulating and ultimately self-fulfilling.”
Soft is the new hard. A commonly made point was how the soft infrastruc-
A few times a week ture—people, processes and problem solving—is much more impor-
tant to social business than the hard infrastructure of features,
36%
functions and technology. Driving adoption of social technology by
focusing on a particular platform or feature is missing the point. It’s
better to focus on creating a particular value or outcome. With new
A few times a month technologies, it takes time to evolve from exploring their novelty to
13%
actually using them for practical means. For example, Twitter has gone
from “I’m eating a sandwich” to saving lives and transforming nations.
It’s important to communicate that social tools are no longer niche
Never technologies, but are a force that can empower businesses to connect,
innovate, create value and solve real problems in real time. This doesn’t
come from just implementing a new tool but from the soft “stuff” that
transforms the way people behave and operate.
7. IBM 7
Ideas for innovation
• Focus on the soft infrastructure. Focus on creating a particular value or
outcome rather than the technology itself.
• Don’t be afraid of conflict. Encourage open, honest discussion to improve
decision making and foster an environment of inclusion.
• Make privacy a priority. Privacy fosters a level of comfort that
encourages users to speak openly and freely.
Using social media to understand and engage with customers
The rise of social business is in many ways driven by the need to better
Jam quick polls
understand and engage with customers. This forum discussed a wide
How does your organization use range of smart approaches to accomplishing this, as well as ways to
social software?
sidestep potential pitfalls.
18%
Primarily as an internal tool used
Key insights
Building a customer-centric business. “Opening your organization and
allowing your employees to interact with customers,” one participant said,
“create opportunities that you won’t see with a traditional mind-set.” This
by employees
important concept is key to leveraging social media to move from a
13%
vendor model to a service provider model in which the needs of the
customer come first—rather than the products, services, production,
supply chain, etc. “The necessary shift is to position the customer very
Primarily use external social media as a early in the model,” said one participant. “We need to develop our
marketing and communications tool customers instead of the company.” Using the full range of social tools—
and allowing the personal brands that workers bring to their companies to
52%
Extensively, both internally and externally
help shape how customers see these businesses—can help make this
process much more effective. Additionally, many organizations have
implemented internal Social Business programs to help improve collabo-
ration among coworkers. Others have only implemented external social
17%
programs to help them communicate with customers and partners.
Jammers discussed the fact that organizations that are implementing both
internal and external programs in conjunction with each other, are seeing
Only in a limited fashion an exponential boost to insight and productivity in both their external
customer-focused and internal employee-focused programs. Launching
and aligning a coordinated internal and external effort is essential to
attaining the true value of a customer-centric model.
8. 8 Jamming on social business
Making sense of the data. Social media can connect the business to a
wealth of information. But that information can also be overwhelming
without some system in place to filter it as needed. Social input must
be monitored, analyzed and routed to the people who need it. “Social
intelligence is a way for companies to get value from social business,” a
commenter wrote. “Listen to what your customers are saying, filter out
what is important for your business and quickly take action as an integral
part of your business process.” It’s also important to be aware of the
context that surrounds the person engaging with your company. That
Jam quick polls way, you will not only know why, but also why now. Monitoring every
customer interaction at every point in the buying cycle will showcase
Does your organization measure ROI
opportunities to improve service using social capabilities. This knowl-
or business metrics impacted by
social software? edge can help you better understand the circumstances in which
desired actions (such as buying a particular product) are more likely to
22%
take place. “Many corporations treat social media as just another channel
to broadcast a tight social marketing message,” a Jammer writes. “The
challenge is to go beyond that by identifying and leveraging pockets of
Yes, to a great extent relevant influence.” You shouldn’t necessarily be looking for trendsetters
but for those who help spread trends and share useful information with
44%
Somewhat, but not consistently
their network and bring attention to your brand. This can require the use
of public relations or customer service skills rather than traditional
marketing approaches.
34%
Ideas for innovation
• Build a customer-centric business. Social media can help you move from a
vendor model to a service provider model, in which the needs of the
No, not at all customer come first.
• Evaluate every customer touch point. Monitor all customer interactions
and consult with employees to improve service using social capabilities.
• Align internal and external initiatives. Improve internal collaboration
and communication with customers as a means to boost insight
and productivity.
What social means for IT
Although building a social business involves making fundamental
cultural shifts, it also requires a smart, flexible technical infrastructure.
This forum addressed the ways in which IT can support and enhance
the social network.
9. IBM 9
Key insights
The evolution of IT. IT used to be the last word on all things technical in the
enterprise. But with social tools and third-party consumer applications
coming to the forefront, IT needs to be more open to innovative strategies.
“In many organizations, IT lacks the speed to keep up with evolving
social networking,” one commenter said. “Users have access to fantastic,
affordable technology for personal use. IT needs to either figure out
how to make those functions enterprise grade or face widespread rogue
adoption of the consumer versions.” IT can play a key role in creating a
Jam quick polls Social Business by leading the integration of social tools into enterprise
processes, but should also take a more flexible approach to project manage-
Do you think HR departments will
ment. “People are in learning mode,” one wrote. “IT can provide ‘how to’
formalize measurement of an individual’s
“brand” through social metrics?
templates, but limiting functions, restricting access or applying controls at
this incubator stage could curtail people’s enthusiasm and creativity.”
15%
Yes, they will be rigorously measured
A driver for innovation. “The incredible pace of adoption of smart phones
and tablets is the enabling partner for social media,” one Jammer said. “But
this requires a nimbleness and connection with end users that IT is not
and evaluated accustomed to.” Social media is an opportunity for IT to develop innova-
tive new approaches toward supporting the growth of the enterprise.
56%
Maybe, evaluated in an ad hoc,
These could take many forms, such as enabling a remote workforce to
easily collaborate with different offices. Creating a smart, flexible strategy
for mobile devices that balances the security the business demands with the
qualitative manner only mobile tools and applications that users want is one way to spark innova-
tion. Providing analytical tools is another way that IT can play a part in
29%
social business. Analytics can help identify influencers and leaders, create
taxonomies to provide a better context for incoming information and
enable users to mine data from blogs, wikis and tweets, helping determine
No, this will not become a widely used patterns and better quantify—in real time—brand perception.
HR metric
Ideas for innovation
• Make IT a partner, not an obstacle. A collaborative relationship with IT
is essential to implement a comprehensive, reliable infrastructure for
social business.
• Develop a mobility strategy. Balance security and the need for
mobile applications.
• Utilize analytics to watch for patterns. You can monitor the discussion
of your brand or employee sentiment and spot trends early by mining
data from blogs, wikis, tweets and more.
10. 10 Jamming on social business
Identifying risks and establishing governance
This forum was intended to cover the challenges around security and
management with regard to social business. In the end, it hit upon those
topics but also pulled in a number of related issues.
Key insights
A new strategy for content management. Old, paper-centric solutions for
enterprise content management are not robust enough for today’s social
business. Data is coming in from a wide range of sources, via a wide
Jam quick polls range of devices, and security demands and regulatory compliance are
becoming ever stricter. “In day-to-day business communication,” one
How significant a barrier is culture to so- commenter wrote, “social media communication streams would need to
cial software use in your organization?
become more integrated into business systems and processes, as well as
10%
the way this content is managed.” For shared knowledge and information
to be truly valuable and actionable, a certain level of assuredness in the
accuracy of their providers is needed. Digital signatures, the https
High—Our organization may never protocol, Domain Keys Identified Mail (DKIM) and other technolo-
come around gies can help provide better authentication and security.
42%
Empowering employees. To provide products and services that keep the
business ahead of the competition, employees need to understand what
your customers want, what the goals of the business are and how they can
Medium—It certainly slows adoption provide real value. This knowledge can be shared more readily, across all
48%
departments, with an intelligent application of social networking tools.
Employees should also feel trusted by management and not like some-
thing that needs to be monitored and controlled. “Rather than pursue the
Low—Our culture readily embraces safe path of mediocrity and sit on the sidelines, waiting for the competi-
its use tion to adopt social media,” a commenter wrote, “it’d be better to list all
the possible ways staff might damage the company, categorize those items
into common themes and then proactively address those concerns prior
to lowering the drawbridge.” The reality is that the fear of employee
social engagement is, for the most part, unwarranted. Companies often
dramatically underestimate their main safeguard against abuse violations
and risk—the inherent judgment and character of their employees.
11. IBM 11
Professional versus personal. Because many social media tools are used at
home as well as at work, the lines are blurring between personal and our
professional lives. This can provide complications for employees who
want to keep the two separate, and it may impede the adoption of social
media in the workplace or prevent people from sharing information.
“I’m in a position where I need to use Twitter for my job,” one partici-
pant said, “but don’t necessarily want friends and family following me.
What I might tweet about personally and professionally are completely
different. How do you keep the audiences separate?” Similarly, the wall
Jam quick polls between employee and customer is crumbling. Employees are becom-
Do you think traditional structured busi- ing more connected to customers through social media and now
ness processes will give way to socially develop social worth for the company. But what happens when that
collaborative processes? employee leaves? “Now, in a single tweet, all eyes can shift from one
company to another, simply because the focus is on the individual,” one
41%
Jammer said. “This social status might well become the new negotiating
stock of our next-generation knowledge workers.”
Yes, extensively and within Ideas for innovation
five years • Don’t fear transparency. Create access and encourage transparency by
providing people with social collaboration tools and establish a culture
30%
Yes, extensively but over a longer
•
of information sharing.
Don’t underestimate character. The inherent good judgment of your
people can be the greatest safeguard against risk.
period of time • Develop a smart content strategy. Put a system in place to keep the
volume of incoming information organized and routed efficiently.
29%
Maybe, for select business processes
Our jamming experience
The social business Jam was an outstanding success, with lively conversa-
tions happening throughout the event, covering all aspects of social
0%
business. We were pleased that experts and leaders in the world of social
business participated enthusiastically in the Jam, with more than 45
external special guests sharing their own experiences, engaging in rich
No, it will not be a widespread dialogue and sparking thought-provoking discussions. Our entire
phenomenon community—partners, customers, corporations, academic institutions,
nonprofit organizations, government agencies and individuals—came
together to engage in an important dialogue around social business.
Like many organizations, IBM too is evolving to become a social
business. We believe that the Jam has helped all of our stakeholders to
come to a much better understanding of challenges facing businesses
today. And that, together with our community, we can collaborate to
generate the breakthrough ideas and innovative products that will
define social business for the future.