In an interview from the summer 2011 edition of "sparks," from Catalyst Strategies, LiveWorld CEO Peter Friedman explains how "social media is transforming interactions and brands through dialogue and relationships."
More highlights from Peter's interview can also be found on the LiveWorld SocialVoice blog: http://www.liveworld.com/socialvoice/2011/06/10/social-media-business-growth/
The document summarizes the lessons on corporate social responsibility (CSR) imparted by seven thought leaders.
Jesse Mayhew emphasizes creating shared value through storytelling to establish a sense of shared values with stakeholders. Brian Reich advises stopping initiatives that don't work and focusing resources on improving existing efforts. Craig Bida recommends leveraging the power of partnerships by collaborating with non-profits to tackle social issues more effectively. Sami Grover warns against using cliches in CSR communications and advises differentiating through vibrant, exciting messaging. Derrick Mains suggests embracing transparency by telling the truth about both positive and negative impacts. Henry Frechette stresses the importance of embracing cutting-edge social media formats to effectively
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
This document provides an overview of digital thinking and insights on evolving digital strategies. It discusses the importance of having a diverse array of strategic, creative, technological, and subject matter expertise when developing digital programs. Several articles are summarized that discuss topics like social media and employee engagement, ethics in social media, online media and investor relations, and developing effective social media monitoring strategies. The document advocates for a holistic approach to digital that considers all stakeholders and drives business goals.
Social by design: jump-start your social business strategyTimi Stoop-Alcala
This presentation was inspired greatly by the book 'Social Business By Design' by Dion Hinchcliffe and Peter Kim. It was meant to be an introduction to social business, and how to strategically approach the use of social media in your organisation for valuable business impact.
Originally presented at Creative Niche's knowledge season series, 'Project Greenhouse: Social Media Strategy to Build Brands and Communities'.
Social media is changing the marketing landscape and company’s who were early adopters of the new media platform have gained significant market impact. But many brands have not yet embraced this new trend but the choices are confusing and the risks significant.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Winning the B2B marketing game with content marketingTactus Associates
Content marketing involves creating and distributing valuable, relevant content to attract and retain customers. It focuses on informing and advising customers rather than promoting the company or its products. Effective content marketing establishes credibility and trust by addressing customers' needs and interests through blogs, articles, videos and other forms. It aims to "pull" customers in through helpful information rather than directly "pushing" sales messages. Creating a successful content marketing strategy requires planning content ideas, producing quality content, building an audience, and analyzing results.
What Is Social Business ? A SideraWorks BriefXVA Labs
Social business. A term that’s been steadily gaining traction at the intersection of social media’s rise and the current shift in the business world. But what does it mean?
Clarifying the term “social business” is critical to determining whether it’s something we want our companies to be, and if so, how we go about achieving that. At SideraWorks, we’ve spent a great deal of time defining social business in a way that encompasses its essence, but avoids much of the jargon that simply adds to the confusion.
The document discusses how businesses need to adapt to the changing social media landscape. It notes that information is increasingly being created by individuals and the digital universe is doubling every two years. It states that in this new environment, customers can be advocates for or against brands, and employees are company ambassadors. The challenges for businesses include unclear social media objectives and measurement, underperforming initiatives, misaligned skills, lack of coordination, and closed cultures. It argues that brands must become social, connected and agile by planning for social business initiatives both internally and externally. Adapting to the new landscape is important because customers and expectations have evolved, anyone can be an activist, crisis management happens in real time, marketing is social, and ideas
The document summarizes the lessons on corporate social responsibility (CSR) imparted by seven thought leaders.
Jesse Mayhew emphasizes creating shared value through storytelling to establish a sense of shared values with stakeholders. Brian Reich advises stopping initiatives that don't work and focusing resources on improving existing efforts. Craig Bida recommends leveraging the power of partnerships by collaborating with non-profits to tackle social issues more effectively. Sami Grover warns against using cliches in CSR communications and advises differentiating through vibrant, exciting messaging. Derrick Mains suggests embracing transparency by telling the truth about both positive and negative impacts. Henry Frechette stresses the importance of embracing cutting-edge social media formats to effectively
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
This document provides an overview of digital thinking and insights on evolving digital strategies. It discusses the importance of having a diverse array of strategic, creative, technological, and subject matter expertise when developing digital programs. Several articles are summarized that discuss topics like social media and employee engagement, ethics in social media, online media and investor relations, and developing effective social media monitoring strategies. The document advocates for a holistic approach to digital that considers all stakeholders and drives business goals.
Social by design: jump-start your social business strategyTimi Stoop-Alcala
This presentation was inspired greatly by the book 'Social Business By Design' by Dion Hinchcliffe and Peter Kim. It was meant to be an introduction to social business, and how to strategically approach the use of social media in your organisation for valuable business impact.
Originally presented at Creative Niche's knowledge season series, 'Project Greenhouse: Social Media Strategy to Build Brands and Communities'.
Social media is changing the marketing landscape and company’s who were early adopters of the new media platform have gained significant market impact. But many brands have not yet embraced this new trend but the choices are confusing and the risks significant.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Winning the B2B marketing game with content marketingTactus Associates
Content marketing involves creating and distributing valuable, relevant content to attract and retain customers. It focuses on informing and advising customers rather than promoting the company or its products. Effective content marketing establishes credibility and trust by addressing customers' needs and interests through blogs, articles, videos and other forms. It aims to "pull" customers in through helpful information rather than directly "pushing" sales messages. Creating a successful content marketing strategy requires planning content ideas, producing quality content, building an audience, and analyzing results.
What Is Social Business ? A SideraWorks BriefXVA Labs
Social business. A term that’s been steadily gaining traction at the intersection of social media’s rise and the current shift in the business world. But what does it mean?
Clarifying the term “social business” is critical to determining whether it’s something we want our companies to be, and if so, how we go about achieving that. At SideraWorks, we’ve spent a great deal of time defining social business in a way that encompasses its essence, but avoids much of the jargon that simply adds to the confusion.
The document discusses how businesses need to adapt to the changing social media landscape. It notes that information is increasingly being created by individuals and the digital universe is doubling every two years. It states that in this new environment, customers can be advocates for or against brands, and employees are company ambassadors. The challenges for businesses include unclear social media objectives and measurement, underperforming initiatives, misaligned skills, lack of coordination, and closed cultures. It argues that brands must become social, connected and agile by planning for social business initiatives both internally and externally. Adapting to the new landscape is important because customers and expectations have evolved, anyone can be an activist, crisis management happens in real time, marketing is social, and ideas
The document discusses how businesses must adapt to the changing social media landscape. It notes that in today's world, customers can be advocates or critics and that information is no longer controlled by companies. It also highlights challenges companies face with unclear social media objectives, underperforming initiatives, and lack of coordination across departments. The document argues that businesses need to become more social, connected and agile by planning for social business initiatives both internally and externally. This will help companies address issues like real-time crisis management, social marketing, and embracing greater responsibility.
In early 2012, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com/peoplesinsights
This document discusses the rise of social media and consumer-to-consumer (C2C) interactions. It notes key events that demonstrated social media's power to spread information and influence people, such as the first YouTube video and Barack Obama's social media-driven presidential campaign. It argues that social media allows for open, honest conversations at a global scale. Most importantly, it asserts that businesses must engage with customers as fellow humans in order to succeed, entering their world by listening, empathizing, serving, and building trust and loyalty through social interactions.
In early 2012, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com/peoplesinsights
This document discusses moving beyond viewing social media as just a marketing tool and instead embracing its potential for "social profitability" - using social networking technologies and behaviors to positively impact brand health and corporate profitability. It argues that CEOs should take control of social media strategies from marketing departments and leverage social networking across all business functions. While some brands are making good use of social media, even leaders are only using it in limited areas of the value chain. A cross-enterprise approach is needed to fully realize social media's profitability potential.
Social business is transforming how organizations operate through the use of social media and networking tools. A three-day online discussion ("Jam") with over 2,700 participants from 80+ countries explored this topic. Key insights included: 1) Social tools can flatten hierarchies and change middle management roles; 2) Privacy fosters openness which leads to collaboration; 3) A customer-centric approach is important, using social tools to understand customers and engage them. Realizing the benefits of social business requires changes to company culture and processes, not just implementing new technologies.
The document summarizes insights from a marketing conference. Over 200 attendees participated in a real-time survey. Key insights include: 1) Marketers see opportunity in engaging youth through connectivity and technology; 2) Building trust in a brand is important, especially around crises; 3) Social media allows both seeking and providing recommendations, important for brands to have an ongoing dialogue. The summary captures the high-level theme of insights from marketing professionals on engaging audiences.
From Campaigns to Community: Building Sustained Community EngagementDell Social Media
This document discusses building sustained community engagement through social media. It begins by discussing how trade was originally based on dialogue and relationships, but the Industrial Revolution ushered in an age of mass production, markets, and communication. Social media has grown enormously in the past decade. The document outlines Dell's journey with social media and how it can be useful across the customer lifecycle. It discusses the importance of building internal communities among employees and providing training. Finally, it provides guidance on planning for community engagement by articulating goals, researching customer needs, and prioritizing opportunities.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
This document discusses social business and how to operationalize it within an organization. It begins by discussing how social media has caused challenges for businesses and outlines a model for social business value creation. It then provides recommendations for establishing a social media center of excellence, including evaluating the social landscape, establishing roles and teams, and operationalizing the center. The document also discusses content creation workflows, building a real-time listening center, expanding programs globally, and operationalizing the content marketing process.
This document promotes a two-day conference on marketing to digital moms. Day one will cover topics such as marketing to moms online, understanding what motivates mom's purchase decisions, and bridging relationships between influencers and brands. Day two will discuss engaging digital moms through both traditional and digital channels, harnessing the power of online reviews, and emerging technologies that are relevant to moms. Attendees will learn how to create successful digital campaigns that add value for moms and build brand loyalty.
Michael Brito discusses social business and the opportunities it presents. He defines social business as organizing a company's internal social media channels to better communicate, launch products, and gain insights. He emphasizes that leadership is key to driving the culture change needed for social business. Brito also outlines opportunities for social business in 2014, such as improving employee training, breaking down divisions between teams, and providing smart, targeted long-form content.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
This document provides an overview of social business and how organizations are applying social approaches. Some key points:
- Social business involves embedding social tools and practices into organizational activities both internally and externally. This allows for improved knowledge sharing, collaboration, and customer experiences.
- Leading organizations are applying social business to create valued customer experiences, drive workforce productivity and effectiveness, and accelerate innovation.
- To create customer value, companies are using social media to engage and listen to customers, build online communities, and shift marketing and sales online.
- Applying social approaches internally increases transparency, allows experts to more easily share knowledge, and improves collaboration both within and outside the organization.
- While investment in social business is
This document discusses how social enterprise and internal collaboration can drive innovation. It argues that companies should embrace social media internally to improve communication, boost productivity and align departments. Implementing an internal social platform can enhance culture, leverage resources and allow ideas to flow more freely across an organization. While choosing the right technology can be difficult, the most important thing is understanding employee needs and focusing on people, not just tools.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
The document discusses how businesses must adapt to the changing social media landscape. It notes that in today's world, customers can be advocates or critics and that information is no longer controlled by companies. It also highlights challenges companies face with unclear social media objectives, underperforming initiatives, and lack of coordination across departments. The document argues that businesses need to become more social, connected and agile by planning for social business initiatives both internally and externally. This will help companies address issues like real-time crisis management, social marketing, and embracing greater responsibility.
In early 2012, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com/peoplesinsights
This document discusses the rise of social media and consumer-to-consumer (C2C) interactions. It notes key events that demonstrated social media's power to spread information and influence people, such as the first YouTube video and Barack Obama's social media-driven presidential campaign. It argues that social media allows for open, honest conversations at a global scale. Most importantly, it asserts that businesses must engage with customers as fellow humans in order to succeed, entering their world by listening, empathizing, serving, and building trust and loyalty through social interactions.
In early 2012, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com/peoplesinsights
This document discusses moving beyond viewing social media as just a marketing tool and instead embracing its potential for "social profitability" - using social networking technologies and behaviors to positively impact brand health and corporate profitability. It argues that CEOs should take control of social media strategies from marketing departments and leverage social networking across all business functions. While some brands are making good use of social media, even leaders are only using it in limited areas of the value chain. A cross-enterprise approach is needed to fully realize social media's profitability potential.
Social business is transforming how organizations operate through the use of social media and networking tools. A three-day online discussion ("Jam") with over 2,700 participants from 80+ countries explored this topic. Key insights included: 1) Social tools can flatten hierarchies and change middle management roles; 2) Privacy fosters openness which leads to collaboration; 3) A customer-centric approach is important, using social tools to understand customers and engage them. Realizing the benefits of social business requires changes to company culture and processes, not just implementing new technologies.
The document summarizes insights from a marketing conference. Over 200 attendees participated in a real-time survey. Key insights include: 1) Marketers see opportunity in engaging youth through connectivity and technology; 2) Building trust in a brand is important, especially around crises; 3) Social media allows both seeking and providing recommendations, important for brands to have an ongoing dialogue. The summary captures the high-level theme of insights from marketing professionals on engaging audiences.
From Campaigns to Community: Building Sustained Community EngagementDell Social Media
This document discusses building sustained community engagement through social media. It begins by discussing how trade was originally based on dialogue and relationships, but the Industrial Revolution ushered in an age of mass production, markets, and communication. Social media has grown enormously in the past decade. The document outlines Dell's journey with social media and how it can be useful across the customer lifecycle. It discusses the importance of building internal communities among employees and providing training. Finally, it provides guidance on planning for community engagement by articulating goals, researching customer needs, and prioritizing opportunities.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
This document discusses social business and how to operationalize it within an organization. It begins by discussing how social media has caused challenges for businesses and outlines a model for social business value creation. It then provides recommendations for establishing a social media center of excellence, including evaluating the social landscape, establishing roles and teams, and operationalizing the center. The document also discusses content creation workflows, building a real-time listening center, expanding programs globally, and operationalizing the content marketing process.
This document promotes a two-day conference on marketing to digital moms. Day one will cover topics such as marketing to moms online, understanding what motivates mom's purchase decisions, and bridging relationships between influencers and brands. Day two will discuss engaging digital moms through both traditional and digital channels, harnessing the power of online reviews, and emerging technologies that are relevant to moms. Attendees will learn how to create successful digital campaigns that add value for moms and build brand loyalty.
Michael Brito discusses social business and the opportunities it presents. He defines social business as organizing a company's internal social media channels to better communicate, launch products, and gain insights. He emphasizes that leadership is key to driving the culture change needed for social business. Brito also outlines opportunities for social business in 2014, such as improving employee training, breaking down divisions between teams, and providing smart, targeted long-form content.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
This document provides an overview of social business and how organizations are applying social approaches. Some key points:
- Social business involves embedding social tools and practices into organizational activities both internally and externally. This allows for improved knowledge sharing, collaboration, and customer experiences.
- Leading organizations are applying social business to create valued customer experiences, drive workforce productivity and effectiveness, and accelerate innovation.
- To create customer value, companies are using social media to engage and listen to customers, build online communities, and shift marketing and sales online.
- Applying social approaches internally increases transparency, allows experts to more easily share knowledge, and improves collaboration both within and outside the organization.
- While investment in social business is
This document discusses how social enterprise and internal collaboration can drive innovation. It argues that companies should embrace social media internally to improve communication, boost productivity and align departments. Implementing an internal social platform can enhance culture, leverage resources and allow ideas to flow more freely across an organization. While choosing the right technology can be difficult, the most important thing is understanding employee needs and focusing on people, not just tools.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
This document discusses employee-to-employee (E2E) communities and their importance and benefits. Some key points:
1) E2E communities allow knowledge sharing and collaboration between employees, improving engagement and productivity like companies IBM, Cisco, and Zappos have done.
2) Benefits of E2E communities include increased learning, reduced training time, improved reputation and productivity for companies, and stronger skills and morale for employees.
3) Creating successful E2E communities requires senior leadership buy-in, training employees in social media, and connecting internal communities to external customer communities.
Free eBook on the importance of creating social capital as part of your personal or business brand-building strategy. Learn what it is, why it is important, and how to create more of it. Based on years as an award-winning technology evangelist and chief marketing officer.
This document discusses how social enterprise and internal collaboration can drive innovation in companies. It argues that social media is increasingly important both externally for customer engagement and internally to improve communication, productivity and the free flow of ideas across departments. Implementing social platforms internally can break down silos and align different parts of a company. While there are many technology options, the most important thing is understanding employee needs and focusing first on people, then processes, before choosing technology. Starting social collaboration can provide benefits like increased business agility.
Singley + Mackie provides various social media services including community management, analytics and reporting, Facebook application development, video production, and promotions. They aim to help brands grow their marketable base through engagement and conversions. As a virtual agency, they employ strategic and creative experts around the world to design effective social media campaigns.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Building Sustainable Customer Communities - Social Media Conference, Boston 2011Allison Jones
Allison Jones presented at the Social Media Strategies Summit on building sustainable customer communities. She discussed defining communities as groups who share passions and knowledge to enhance learning. Communities benefit companies by increasing revenue, product success, and amplification while decreasing costs. McGraw-Hill is engaging communities by incorporating tribal leaders, providing quality content, and adopting a culture of customer connections. Moving forward, McGraw-Hill aims to facilitate more meaningful connections and make it easier for educators to generate user content.
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...Evgeny Tsarkov
This document is an eBook featuring articles from leading brands on developing successful social media programs. It contains articles from brands like Whole Foods, U.S. Cellular, Caterpillar, and ARAMARK on topics like driving in-store engagement through social offers, building local communities on social platforms, using social media for customer service and sales, creating engaging content, and measuring the impact of social media efforts. The eBook is intended to provide insights and best practices for companies looking to expand their social media strategies and build stronger relationships with customers.
The document provides an overview of social media trends and best practices based on a survey of nearly 200 companies. It finds that while most companies see social media as important, only 14% have more than two years of experience with it. Most are just beginning to develop strategies. The document recommends companies develop social media strategies, set clear goals and metrics, allocate resources, and promote social media as part of an integrated marketing experience.
The document discusses how corporate social networking can be integrated into a business's communications strategy. It explores how social media tools are being used to add value to traditional stakeholder communications. The key is deciding which social networking platforms can offer genuine benefits and fitting them into existing communications. The document provides tips for companies looking to implement a social media strategy, such as planning content, thinking long-term, experimenting, and empowering staff to participate appropriately.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
Social entrepreneurship isn't just a stance or a thought process that "greener" or more "new age" organizations employ. It is now essential to the success of any business. The platform and change that a company makes in the world affect how its customers, investors and media see it. Ultimately this translates to where they spend their money, time and attention on social media.
This document discusses the evolving role of brands in the nonprofit sector. It presents a framework called the Nonprofit Brand IDEA to help nonprofits manage their brands to increase social impact and organizational cohesion. The framework was developed through interviews with 73 nonprofit executives about how they view the role of brands. It focuses on brand integrity, democracy, ethics, and affinity. Nonprofit brands are increasingly seen as important to drive long-term social goals, strengthen internal identity and capacity, and maintain focus on the social mission.
The dawn of social business is here, and what that means
for anyone working in social media is that there are more
opportunities – and challenges – to mature social efforts across the business.
Similar to Social as a Business Growth Engine (20)
Live world pov - Facebook Improves Pages Security by Adding Admin Access LevelsLiveWorld
Facebook rolled out new admin access levels for Pages this past week, taking a huge step forward in security and protection for brands that have multiple workgroups, agencies, and personnel managing their Page and advertising campaigns.
Live world pov on facebook product changes mar5 2012LiveWorld
Facebook announced new features for brands at its February 29th marketing conference including enhanced pages with cover photos and messaging, timeline profiles for richer storytelling, personalization of brand pages, new advertising options like offers and reach generator, and insights for analyzing engagement. LiveWorld recommends that brands embrace these new tools, continue creating engaging content, and pilot the new distribution methods while planning adequate resources.
Liveworld POV new FaceBook features for brandsLiveWorld
Facebook presented a number of changes that the company positions as natural outgrowth of its perspective that “Stories are more powerful than Ads, and a Brand Page is where the brand creates stories that fans then share and create mini-stories on top of.”
LiveWorld POV for FaceBook's Timeline APILiveWorld
The document discusses Facebook's new Timeline and Open Graph API features which allow brands to display user interactions with Facebook apps on their personal profile Timelines. This helps increase brand reach as Timeline activities are shared with friends and etched into users' permanent Facebook histories. The document urges brands to implement the Timeline API to benefit from displaying user activities and collecting additional app usage data that could provide insights into fan engagement.
Pinterest is a virtual cork board that allows users to "pin" images and content they find interesting. It has social features like seeing what others pin and repinning content. Pinterest usage grew 429% from September to December 2011 and is driving similar traffic levels to Twitter. It is visually appealing and simple to use. While it requires images and has limited uses for non-visual products, it is growing quickly. Pinterest differs from other social sites through its focus on images and interests, leveraging of Facebook, and personalized content recommendations. Brands can benefit through site referrals, discovery and purchases on Pinterest.
LiveWorld analyzed more than 9,000 comments left to 5 Facebook Pages of over-the-counter pharma brands during a 3-month period.
This case study documents our findings on the rate of Adverse Events in those comments, and notes the importance of moderation in supporting the brands' strategic and business goals.
LiveWorld view of how pharma companies need to prepare for changes to the new rules about public commenting on Facebook Pages.
By Jenna Woodul, Chief Community Officer at LiveWorld.
BlogWorld panel on Facebook News Feed OptimizationLiveWorld
Slides from a panel on Facebook News Feed Optimization, held on Wednesday, May 25, 2011 at BlogWorld & New Media Expo in New York City.
Moderator: Bryan Person, LiveWorld
Panelists: Helen Todd, Sociality Squared; Chad Wittman, EdgeRank Checker; Dennis Yu, BlitzLocal
How Brands Respond to Facebook Attacks: Top TweetsLiveWorld
A collection of top tweets from the 2011 SXSW Interactive panel, "How Brands Respond to Facebook Attacks."
The panel was moderated by LiveWorld social media evangelist, Bryan Person. Joining him were Mike Lazerow from Buddy Media, Laura P. Thomas from Dell, and Ekaterina Walter from Intel.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
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BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map