The document discusses the benefits of online networking for businesses. It notes that online networking allows you to connect with and communicate to a much larger network than just your current contacts. Through online networking, businesses can pitch themselves to a wider audience without restrictions, get referrals and introductions, and find potential customers more easily than through cold calling. It also provides free marketing opportunities as well as ways to help others and showcase your skills. The document recommends setting up a profile on social media and networking sites, connecting with relevant groups, participating in discussions, making introductions, answering questions, and keeping your profile professional as ways to utilize online networking.