Value of a Facebook Fan 2013: Summary of FindingsSyncapse
Brand marketers are sobering up and asking hard questions around the ROI of social marketing. Perhaps no question is asked more often than “What is the value of a Facebook brand Fan?” According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future. Read the summary and download the full report on www.syncapse.com
The Power of_Like - How Social Marketing WorksBoris Loukanov
ANDREW LIPSMAN VP, Marketing, comScore
GRAHAM MUDD, Head of Measurement Partnerships, Facebook
Carmela Aquin, Senior Marketing Manager, comScore
Patric Kemp, Senior Data Analyst, comScore
La compañía ComScure en colaboración con Facebook ha elaborado el informe "The power of Like" un estudio dónde analiza el alcance e influencia del contenido de los perfiles de las marcas presentes en Facebook. (inglés)
GfK NextGeneration- Social Media Marketing During the Holiday Season Iris Wen
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season. The research was conducted with quantitative and qualitative methods on the following topics:
-Identifying the visibility of social media marketing during the holiday season
-Compare the involvement of consumers on social media to business activities
-Generate social media market strategies to further engage consumers during the holiday season.
1. Understanding the Social Media Brand Impression.
2. Facebook Fan & Friend of Fans Segments and Impressions.
3.The Brand Fan and Social Marketing.
4.Reaching Consumers at Scale with Branded Content.
5.Social Media Audience Analysis.
6.Facebook as a Global Marketing Channel for Brands.
Value of a Facebook Fan 2013: Summary of FindingsSyncapse
Brand marketers are sobering up and asking hard questions around the ROI of social marketing. Perhaps no question is asked more often than “What is the value of a Facebook brand Fan?” According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future. Read the summary and download the full report on www.syncapse.com
The Power of_Like - How Social Marketing WorksBoris Loukanov
ANDREW LIPSMAN VP, Marketing, comScore
GRAHAM MUDD, Head of Measurement Partnerships, Facebook
Carmela Aquin, Senior Marketing Manager, comScore
Patric Kemp, Senior Data Analyst, comScore
La compañía ComScure en colaboración con Facebook ha elaborado el informe "The power of Like" un estudio dónde analiza el alcance e influencia del contenido de los perfiles de las marcas presentes en Facebook. (inglés)
GfK NextGeneration- Social Media Marketing During the Holiday Season Iris Wen
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season. The research was conducted with quantitative and qualitative methods on the following topics:
-Identifying the visibility of social media marketing during the holiday season
-Compare the involvement of consumers on social media to business activities
-Generate social media market strategies to further engage consumers during the holiday season.
1. Understanding the Social Media Brand Impression.
2. Facebook Fan & Friend of Fans Segments and Impressions.
3.The Brand Fan and Social Marketing.
4.Reaching Consumers at Scale with Branded Content.
5.Social Media Audience Analysis.
6.Facebook as a Global Marketing Channel for Brands.
El fan de Facebook para las principales marcas se valora en 174 dólares de media en 2013, un 28% más que en 2010. Zara ha quedado en primer lugar entre sus iguales, sólo superada por BMW y dos grandes retailers americanos (Walmart y Target). Cuando el consumo es frecuente disminuye el valor, como es el caso de Coca-Cola con 70 dólares.
http://www.alfonsogadea.com/
2º oleada del estudio "The power of Like" elaborado por la compañia ComScore en colaboración con Facebook en el que se analiza el impacto e influencia que tiene esta red social para los intereses de empresas y marcas. (inglés)
Facebook and Beyond - Lessons for Brand Engagement with Social Customers Lithium
The dividends for a well developed Facebook presence will ultimately depend on marketers investing in adopting sophisticated long-term strategies for customer engagement.
This is one of the tools of the Conversation Manager: understanding conversations about your brand: both online & offline. We use the input of the research to develop brand & company conversation strategies.
La verdadera verdad sobre el alcance orgánico de FacebookAllan V. Braverman
¿Por qué las publicaciones en Facebook están llegando a niveles de casi cero alcance orgánico? ¿Qué pasará con Facebook en el 2014 para las marcas? Esto viene resumido en un whitepaper que preparó Social@Ogilvy del tema.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
The power of like: how brands reach and influence fans through SMMAlfonso Gadea
Se puede conseguir rentabilidad de los fans de Facebook teniendo en cuenta su perfil y aprovechando a sus amigos. Incluso se puede medir.
http://www.alfonsogadea.es
Here are the slides from a recent Webinar featuring Bren Boswell from Techtarget, Sarah Dunn from Synmatec and good old Adam Lewis, Content Marketing Consultant.
El fan de Facebook para las principales marcas se valora en 174 dólares de media en 2013, un 28% más que en 2010. Zara ha quedado en primer lugar entre sus iguales, sólo superada por BMW y dos grandes retailers americanos (Walmart y Target). Cuando el consumo es frecuente disminuye el valor, como es el caso de Coca-Cola con 70 dólares.
http://www.alfonsogadea.com/
2º oleada del estudio "The power of Like" elaborado por la compañia ComScore en colaboración con Facebook en el que se analiza el impacto e influencia que tiene esta red social para los intereses de empresas y marcas. (inglés)
Facebook and Beyond - Lessons for Brand Engagement with Social Customers Lithium
The dividends for a well developed Facebook presence will ultimately depend on marketers investing in adopting sophisticated long-term strategies for customer engagement.
This is one of the tools of the Conversation Manager: understanding conversations about your brand: both online & offline. We use the input of the research to develop brand & company conversation strategies.
La verdadera verdad sobre el alcance orgánico de FacebookAllan V. Braverman
¿Por qué las publicaciones en Facebook están llegando a niveles de casi cero alcance orgánico? ¿Qué pasará con Facebook en el 2014 para las marcas? Esto viene resumido en un whitepaper que preparó Social@Ogilvy del tema.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
The power of like: how brands reach and influence fans through SMMAlfonso Gadea
Se puede conseguir rentabilidad de los fans de Facebook teniendo en cuenta su perfil y aprovechando a sus amigos. Incluso se puede medir.
http://www.alfonsogadea.es
Similar to Value of a facbook fan (Syncapse)) (20)
Here are the slides from a recent Webinar featuring Bren Boswell from Techtarget, Sarah Dunn from Synmatec and good old Adam Lewis, Content Marketing Consultant.
What marketers say about working online: Mckinsey Quarterly Global surveyAdam Lewis
Great stats about what marketers think about the challenges and the opportunities of digital marketing. Covering social media, social insight, mobile. Great stats.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.