Hacks, tips and insights on how to use social media to recruit more students from overseas for universities, language schools and colleges.

1. SOCIAL MEDIA HACKS TO RECRUIT
MORE INTERNATIONAL STUDENTS
Adam Lewis – Head of Social and Content at Bright Blue Day
@adamlewis10 adam.lewis@brightblueday.com

2. THE DIGITAL LIFE
OF DING LEI
WeChat (1.1 billion)
Tencent QQ (829m)
Sina Weibo (600m)
Tencent Weibo (580m)
Renren (206m)
Adam Lewis – Head of Social and Content at Bright Blue Day
@adamlewis10 adam.lewis@brightblueday.com

3. BEWARE THE GREAT WALL!
Adam Lewis – Head of Social and Content at Bright Blue Day
@adamlewis10 adam.lewis@brightblueday.com

4. SO..UNDERSTAND THEIR
WATERING HOLES
Top Tip:
Check out
Global
Web Index
Adam Lewis – Head of Social and Content at Bright Blue Day
@adamlewis10 adam.lewis@brightblueday.com

5. Twitter Facebook Google LinkedIn Pinterest
USE SOCIAL ADVERTISING FOR PRECISION
Top Tip:
Get a Facebook
Business Manager
Account
Adam Lewis – Head of Social and Content at Bright Blue Day
@adamlewis10 adam.lewis@brightblueday.com

6. GIVE STUDENTS
THE PLATFORM
HTTPS://MICROSITES.BOURNEMOUTH.AC.UK/UNDERGRADUATE/2016/03/15/PATRICIAS-TOP-TEN-THINGS-BOURNEMOUTH/
Top Tip:
Create an editorial
panel with students
from target markets
Adam Lewis – Head of Social and Content at Bright Blue Day
@adamlewis10 adam.lewis@brightblueday.com

7. INVEST IN VISUAL CONTENT
VISUAL CONTENT IS 40X MORE LIKELY TO
GET SHARED ON SOCIAL
FACEBOOK POST GET 2.3X ENGAGEMENT
WITH AN IMAGE
INFOGRAPHICS GET MORE SHARED 3X MORE
THAN OTHER VISUAL CONTENT
74% OF ALL INTERNET TRAFFIC WILL BE
VIDEO BY 2017
https://www.youtube.com/watch?v=QLluxHOOXSw
Top Tip:
Use Canva to
produce social
visuals quickly
Adam Lewis – Head of Social and Content at Bright Blue Day
@adamlewis10 adam.lewis@brightblueday.com

8. EXPERIMENT!
FACEBOOK CANVAS PERISCOPE SNAPCHAT
Adam Lewis – Head of Social and Content at Bright Blue Day
@adamlewis10 adam.lewis@brightblueday.com

9. CHANNELS Wk 1 Wk 2 Wk 3 Wk 4
OWNED
Landing Page Van app: Features and benefits Download: Guide to keeping premiums low
Launch promo: £100 off quotes in July
LV= Blog Introducing the LV= Van app 5 tips to keep your premiums low 5 things every festival-goer needs for their van
5 things every surfer needs for their van LV= Sponsors Transit World Forum 2015
Facebook Page Introducing the LV= Van app 3 ways our van app can help you Curated content: Commercial Van Show Infographic: What influences premiums
Twitter Introducing the LV= Van app 3 ways our van app can help you Curated content: Commercial Van Show Infographic: What influences premiums
£100 off quotes in July £100 off quotes in July £100 off quotes in July £100 off quotes in July
Twitter pic UGC #VanEnvy Twitter pic UGC #VanEnvy Twitter pic UGC #VanEnvy Twitter pic UGC #VanEnvy
Google Plus Introducing the LV= Van app 3 ways our van app can help you Curated content: Commercial Van Show Infographic: What influences premiums
Youtube channel Van mishaps video
Email Introducing the LV= Van app Loyalty promo - renew your policy this sum-
mer
5 tips to keep your premiums low
EARNED
Influencers Launch to Van Influencers
Reviews of the app
Linkedin Groups Introducing the LV= Van app
PAID
Native Ads 5 tips to keep your premiums low (contextual to van sites, price comparison sites, personal finance sites)
£100 off quotes in July
Facebook Ads Promoted video post: Van mishaps
Twitter Ads Promoted Tweets: Van mishaps Promoted Tweets: Van app
PPC Where can I park my van in [Location]?
OFFLINE
Traditional Ad/Out-
door
Introducing the LV= Van app
Links to PR and Radio Introducing the LV= Van app
TOPICS: Van app ■ Keeping Premiums Low ■ LV= Your Van ■ Promotions ■
RUNNING OUT
OF IDEAS?
PLAN, PLAN,
PLAN
CONTENT PLAN
Top Tip:
Use BuzzSumo to
get inspiration for
content ideas
Adam Lewis – Head of Social and Content at Bright Blue Day
@adamlewis10 adam.lewis@brightblueday.com

10. HACKING OF ACCOUNTS
SIGN-OFF AND APPROVAL
DEFAMATION
IP BREACHES
LEAKING OF CONFIDENTIAL
INFORMATION
PLATFORM SPECIFIC RULES
AND REGULATIONS
WATCH OUT FOR
THE PITFALLS
Adam Lewis – Head of Social and Content at Bright Blue Day
@adamlewis10 adam.lewis@brightblueday.com

11. JOINING UP THE DOTS
SOCIAL MEDIA NEEDS TO BE INTEGRATED WITH YOUR OTHER CHANNELS.
• WEBSITE
• NATIVE LANGUAGE LANDING PAGES
• SEO
• PPC
• OFF-LINE CONTENT
Top Tips:
Audit your channels
and content.
See what is working
and what isn’t
Adam Lewis – Head of Social and Content at Bright Blue Day
@adamlewis10 adam.lewis@brightblueday.com

12. NOW OVER TO YOU!
YOU ARE WRITING YOUR SOCIAL MEDIA PLAN FOR 2016/17. IT HAS TO COVER:
1) HOW YOU WILL LEVERAGE PRESENCE OF AFC BOURNEMOUTH
2) YOUR RESPONSE TO TWO LEGAL SCENARIOS
3) HOW WOULD YOU ATTRACT MORE CHINESE STUDENTS
Adam Lewis – Head of Social and Content at Bright Blue Day
@adamlewis10 adam.lewis@brightblueday.com