Stories from front line of Content Marketing

•

1 like•339 views

Here is my presentation from a recent talk I did to academics from the Branded Content Network, who are pursuing research into content marketing.

Marketing

DATA-DRIVEN
CONTENT We loved this one
CREATIVE
A*
Our customers love
this one more!
B*
CREATIVE
Facebook
relevance
score
*Same audience
CTR
CPC
7
1.9%
£0.25 £0.19
8
2.77%

THE MYTH OF INTERRUPTION MARKETING
Social media campaign TV ad campaign

THE SLEEPING GIANT OF CONTENT MARKETING IS B2B

Parkway House, 26 Avenue Road, Bournemouth BH2 5SL
5-23 Old Street, London, EC1V 9HL
Tel 01202 669090
Web brightblueday.com
Email reception@brightblueday.com
© Bright Blue Day are hereby the authors of this work. All rights reserved. No part of this document may be reproduced, stored in a retrieval system or transmitted,
in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Bright Blue Day.

What makes Programmatic TV a reality is exactly the same ingredients as 30 years ago: The consumer, The advertiser and of course the TV broadcaster. But digital has changed the way the kitchen looks like, and are now in the programmatic era. In this presentation, you’ll learn the expectations of TV consumers, advertisers and TV broadcasters and how they can embrace the programmatic opportunity now to take advantage of new TV consumption mode.

PowerPoint Presentation Adopte un mec ESCE Persuasive communication

laurakaplan13

Adopteunmec is an online dating site created in 2007 that operates under a unique "supermarket" model where men pay to use the site and browse profiles while women can use it for free. It has found success in the competitive online dating market in France by targeting executive women and with its novel approach. While threats include many competitors and potential negative experiences, Adopteunmec has grown significantly since its founding to over 10 million subscribers in 2015 due to operating in a favorable industry with high growth, as well as its differentiated concept.

Zanox Digital First 2014

Reitse Bosma

This document discusses using a performance advertising strategy modeled after soccer positions to optimize the customer journey. It describes 7 "player positions" or tactics: blogs (keeper), mobile (defender), prospecting (midfielder), premium packages (box to box midfielder), social media (offensive midfielder), affiliate marketing (striker), and email remarketing (rebound). For each position, it provides examples of key performance indicators and statistics from advertising campaigns to evaluate effectiveness. The overall message is that a diverse, coordinated performance advertising approach can maximize results through combined online and offline data and efforts.

The Consumerisation of E-commerce - Thomas Joosten. Zanox

auexpo Conference

The document discusses the growth of e-commerce and mobile commerce in Europe, noting that zanox has over 4,200 advertisers, processes over 5 billion transactions per year, and reaches over 50% of European online users. It also highlights trends toward omni-channel shopping experiences and the increasing importance of mobile devices and applications in the consumer purchase journey. Several case studies are presented that demonstrate innovative ways companies have integrated online and offline marketing to measure attribution across channels.

Performance Advertising with zanox

zanox

This document discusses how performance advertising works through the Zanox network. It summarizes that Zanox is a large network connecting over 4,000 advertisers with publishers across content, display, search, email, retargeting, social media and mobile channels. The document highlights Zanox's platform and services, 600 employees worldwide, and provides statistics on its revenue and sales volume generated for advertisers.

Sky Media May 2016

Wossname

Sky Media is a large media company with over 22 million customers in the UK and Ireland, £11 billion in annual revenue, and 31,000 employees across 30 main sites. It sells over 130 TV channels and has invested £4.7 billion in content, including producing original dramas and acquiring sporting rights. Sky Media uses data and technology to create targeted advertising products that combine household profile data from Sky boxes with advertisers' first-party customer data.

StarLightMedia_20 сентября_Роль телевидения в маркетинге 21 века_Дэвид Бреннан

StarLightMedia

20 сентября в Киеве прошла лекция британского медиаисследователя Дэвида Бреннана (David Brennan) о том, как эффективно использовать телевидение в эру мультиэкранности. Дэвид Бреннан известен тем, что в своих гипотезах и исследованиях опирается на нейромаркетинг. В Киеве он рассказал, как, с точки зрения психологии и особенностей функционирования человеческого мозга, работает телевизионная реклама. И как будет выглядеть ее будущее. Кроме Дэвида Бреннана на встрече "Включаем мозг, или Роль телевидения в маркетинге 21 столетия" выступили признанные украинские эксперты по телевидению. Директор по стратегическому планированию и инновациям медиаагентства Агентства AITI/Carat Павел Таяновский рассказал о воздействии телевидения и рекламы на потребителя, а директор медиагентства ZenithOptimedia Денис Сторожук поделился своим многолетним опытом изучения эффективности ТВ как медиа для размещения рекламы.

Why are today's brand marketers finally excited about digital advertising? The rise of ID-based platforms is enabling brands to reach mass audiences with greater precision through rich ad units that tell a compelling brand story. This presentation explores the factors influencing brands to shift advertising dollars traditionally invested in television into digital and highlights best practices for using ID-based platforms to reach and understand consumers. Key questions answered: -Why didn't first era of digital deliver for brand marketers? -How does ID-based advertising compare to TV? -How do you maximize the results of digital campaigns on ID-based platforms?

Viamedia Benefits of Natural Gas

LeslieLBaker1

2015 Media Buying Trends and Best Practices

Advent Media Group

Effective Charity Fundraising TV Creative: Observations From A Media Agency P...

Raw London

Comprehensive Digital Ad Network Agency in US

Ethnic Online Network

Ethnic Online Network is a 360 degree Digital Ad Media Network Solution Agency which provides Mobile Advertisement, premium inventory, retargeting, social media, Advance geo-targeting capabilities, programmatic advertising and private marketing publishing.With over 4000 publishers and websites in our database, Ethnic Online Network provides you a complete transparent Ad network platform for advertisers to reach out to a global multicultural audience.

Innovative And Cost Effective Advertising Marcus Evans 8 June 2009

Ricky Wong

The document discusses the growth and opportunities of digital out-of-home (OOH) advertising, specifically digital billboards, digital signage networks, and transit-TV. It notes that digital OOH is forecast to grow at a compound annual rate of 14.5% from 2007 to 2012, making it the fastest growing advertising sector. The document advocates applying the four Ps of marketing - platform, positioning, products, and price - to digital OOH advertising and outlines new rules of marketing that embrace fragmented platforms to reach consumers.

Nick Bolton - The evolution and commercialisation of online video

Web Directions

Internet video has come a long way from the postage stamp generic media player to the commercial success it is today. This session looks at this journey, and examines the multitude of online video options available. We will look at content creation (simple single piece, to multi-platform, and user generated), distribution methods and publishing strategies. Then once the video is published, how do you justify it (the ROI), commercialise it (leverage the content) and monetise it through syndication, advertising, sponsorship, or pay-per-view/subscription. There will be real time demos and case studies.

Advertising Presentation Jack Smith

jack smith

Advertising is a form of communication used to attract public attention to products and businesses. It provides employment and helps fund television programming and other media. Effective advertising informs people and raises awareness of products. Children are exposed to thousands of TV ads per year and recognize brands at a young age. Television is considered the most effective advertising medium, with 30-second Super Bowl ads costing millions. There are various forms of advertising including covert advertising within media and outdoor advertising using billboards, bus shelters, and other public spaces.

Online Advertising

jacksoc19

Measuring Digital Advertising

VietnamBusinessTV

Viewability: Una mirada desde la perspectiva de comScore, mayo 2014

IAB México

- comScore provides digital measurement and analytics services using a panel of 2 million people and census-level measurement of 1 million digital domains. - It has a history of innovation in digital audience measurement, including tools for measuring video, mobile, and cross-platform behavior. - The document discusses how comScore can provide benchmarks and transparency around key metrics like in-target delivery rates, viewability rates, and targeting efficiency to help advertisers better understand digital campaign performance.

Digital Marketing

Casper Moller

Mashreq bank social media, activation strategy

Usman Sheikh

The document provides an overview of a digital marketing agency called Boopin. It includes sections on their mission, vision, services offered, case studies of campaigns run for clients in various industries, and a social media proposal for a bank. The social media proposal outlines research conducted on digital banking customers, insights into the client bank's offerings and competitors, and a strategy for achieving objectives of increasing consideration, fostering engaged communities, and driving advocacy through influencers.

BEST DIGITAL MARKETONG INSTITUTE

PRAASHVIRATHOD

Capgemini Consulting's Telecom, Media & Entertainment

Dimitri Mayer

Capgemini is one of the world's largest consulting firms, with over 80,000 employees globally. It provides technology, outsourcing, and consulting services across five sectors including telecom, media and entertainment (TME). Within TME, Capgemini's C4 consulting practice focuses on strategy, transformation, and operations services for communication industries. It has 350 professionals globally and leverages insights from a board of senior TME advisors. C4 helps clients with issues like growth strategies, M&A, and organizational change through approaches like operations excellence and new business models.

STIMA Congress 2015: Stuart Wilkinson - Comscore

BAM - Belgian Association of Marketing

comScore provides cross-platform audience and advertising measurement solutions. Its products integrate various data sources to meet industry needs such as measuring unduplicated audience reach, advertising effectiveness, and invalid traffic. comScore collects over 1.7 trillion digital interactions per month from a variety of panels and census-level data to provide precise, large-scale insights. The document discusses trends in digital media consumption and advertising, including the importance of measuring across devices and platforms to understand total audience reach and the superior effectiveness of targeted mobile ads compared to desktop. It emphasizes the need for viewability, brand safety and invalid traffic measurement for programmatic advertising.

LSS'09 Panel Local Content Monetisation

Local Social Summit

Local Content & Monetisation – A View from Europe The local media landscape in Europe is unique in many ways and in particular is different to the US market. However, Google still dominates on the search side (both in terms of advertising and traffic volumes) in many European markets and is particularly strong in the UK. Yet Google is also a great source of traffic and revenue for many local publishers. In this panel we examine what makes local media different in Europe. We will explore how media owners are attracting users and growing traffic. Will look at innovative partnerships and business models. In addition we will discuss what strategies are working for attracting local advertising revenue and look at where growth is coming from 2010 and beyond. Moderator: Ben Barney, Akesios Panel: * Simon Greenman, MD – Online, European Directories * James Thornett, Development Manager Location Services, Mapping, BBC Local * Joachim Helfer, Müller Medien * Roland Bryan, Associated Northcliffe Digital

Viamedia Advertising Solutions

Marc Elmore

The document provides information about Viamedia, a company that offers cross-media advertising solutions. It summarizes Viamedia's services, which include audience analysis, campaign creation, digital and TV ad creative development, and placement across platforms like cable TV, OTT, display, video, social media. It also lists their clients in various industries, highlights case studies of successful campaigns, and explains why Viamedia is a trusted partner through their experience, data resources, and independent approach.

Television as an advertising media

SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY

This document discusses television advertising as a media. It begins by defining advertising and television. It then discusses what types of products are commonly advertised on television, including popular consumer goods and durable products. The document outlines some advantages of television advertising such as its realism, ability to reach large audiences, allow for message repetition, and be cost efficient. It also notes some disadvantages like the high expenses of television ads, issues with commercial clutter, and its non-selective audience.

What works in B2B technology content

Adam Lewis

How to use social media to recruit more overseas students

Adam Lewis

Altimeter social business readiness survey aug 2011

Adam Lewis

The document discusses how advanced companies prepare internally for social business success. It finds that they invest in four key areas: establishing governance and employee guidelines for social media use, defining enterprise-wide response processes, providing ongoing education programs, and organizing a dedicated "Center of Excellence" to provide leadership. However, it also notes that even advanced companies still lack some important processes, measurements, and a standardized toolset. The document recommends that companies follow a "Social Business Hierarchy of Needs" to become truly advanced, starting with governance and planning, then organizing crisis response teams, increasing coordination, and ultimately integrating social insights into business processes.

Weber shandwick nov 2011

Adam Lewis

World class social brands integrate their social media strategies fully into their overall marketing and communications strategies. They involve all levels of the organization in cultivating the brand's social identity as a team endeavor. These brands are also more rigorous in their social media operations, with practices like reviewing and changing their strategy quarterly, establishing employee social media policies, and using editorial calendars to coordinate content across platforms. Integrating social media at every level of the organization is key to achieving world-class status for a brand's sociability.

More from Adam Lewis (15)

What works in B2B technology content

How to use social media to recruit more overseas students

Digital Evolution in B2B marketing

Social media, staff policy and law legal

Burson Marsteller Crisis Preparedness 2011

Social media-crisis-comms-decision-tree

What marketers say about working online: Mckinsey Quarterly Global survey

Value of a facbook fan (Syncapse))

Edelman on social business

Ibm social business jam report

Ernst and Young pdf on social media

Booz & co campaigns to capabilities-social-media-and-marketing-2011

Bain brief putting social media to work

Altimeter social business readiness survey aug 2011

Weber shandwick nov 2011

Recently uploaded

Practical Progress from a Theory by Steven Kingpdf

william charnock

Evaluating the Effectiveness of Women-Focused Marketing

HighViz PR

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx

elizabethella096

In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.

原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样

5ys5mvlp

学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

AI Best Practices for Marketing HUG June 2024

Amanda Farrell

Advanced Storytelling Concepts for Marketers

Ed Shimp

Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity. There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years. Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction. We will discuss: • Rhetoric – The art of effective communication • The Socratic Method – You cannot teach, but you can persuade people to learn • Plato’s Cave – You sell products, but you market ideas • Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.

PickUp_conversational AI_Capex, Inc._20240611

Shuntaro Kogame

Influencer Marketing Master Class - Alexis Andreasik

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

1Solutions Pvt. Ltd.

What Software is Used in Marketing in 2024.

Ishaaq6

This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms. The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels. Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns. In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace. This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

Basic Management Concepts., “Management is the art of getting things done thr...

DilanThennakoon

The managers achieve organizational objectives by getting work from others and not performing in the tasks themselves. Management is an art and science of getting work done through people. It is the process of giving direction and controlling the various activities of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever there is human activity there is management. Management is a vital aspect of the economic life of man, which is an organized group activity. A central directing and controlling agency is indispensable for a business concern. The productive resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability and enterprising initiative of the management. Thus, management provides leadership to a business enterprise. Without able managers and effective managerial leadership the resources of production remain merely resources and never become production. Management occupies such an important place in the modern world that the welfare of the people and the destiny of the country are very much influenced by it. 1.2 MEANING OF MANAGEMENT Management is a technique of extracting work from others in an integrated and co-ordinated manner for realizing the specific objectives through productive use of material resources. Mobilising the physical, human and financial resources and planning their utilization for business operations in such a manner as to reach the defined goals can be benefited to as management. 1.3 DEFINITION OF MANAGEMENT Management may be defined in many different ways. Many eminent authors on the subject have defined the term "management". Some of these definitions are reproduced below: In the words of George R Terry - "Management is a distinct process consisting of planning, organising, actuating and controlling performed to determine and accomplish the objectives by the use of people and resources". According to James L Lundy - "Management is principally the task of planning, co¬ordinating, motivating and controlling the efforts of others towards a specific objective", In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to co-ordinate and to control". According to Peter F Drucker - "Management is a multipurpose organ that manages a business and manages managers and manages worker and work". In the words of J.N. Schulze - "Management is the force which leads, guides and directs an organisation in the accomplishment of a pre-determined object". In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance of an internal environment in an enterprise where individuals working together in groups can perform efficiently and effectively towards the attainment of group goals". According to Ordway Tead - "Management is the process and agency which directs and guides the operations of an organisation in realising of established aim

Embark on style journeys Indian clothing store denver guide.pptx

Omnama Fashions

Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.

在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样

5ys5mvlp

学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Recently uploaded (20)

Practical Progress from a Theory by Steven Kingpdf

Evaluating the Effectiveness of Women-Focused Marketing

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx

原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

AI Best Practices for Marketing HUG June 2024

Advanced Storytelling Concepts for Marketers

PickUp_conversational AI_Capex, Inc._20240611

Influencer Marketing Master Class - Alexis Andreasik

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

What Software is Used in Marketing in 2024.

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

Basic Management Concepts., “Management is the art of getting things done thr...

Embark on style journeys Indian clothing store denver guide.pptx

在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

Stories from front line of Content Marketing

1. STORIES, CONTRADICTIONS & CHALLENGES From the Frontline of Content Marketing

2. THE SEMANTIC DIVIDE CONTENT BRANDED CONTENT CONTENT MARKETING INBOUND MARKETING

3. ROBO MARKETING

4. DATA-DRIVEN CONTENT We loved this one CREATIVE A* Our customers love this one more! B* CREATIVE Facebook relevance score *Same audience CTR CPC 7 1.9% £0.25 £0.19 8 2.77%

5. ARCHAEOLOGY OF AN AGENCY

6. CONTENT ADVERTORIALS

7. CONTENT SYNDICATION

8. THE MYTH OF INTERRUPTION MARKETING Social media campaign TV ad campaign

9. INFLUENCER CONTENT OR BRANDED CONTENT?

10. BEYOND BRANDED CONTENT TO THE BRAND EXPERIENCE

11. THE SLEEPING GIANT OF CONTENT MARKETING IS B2B

12. Parkway House, 26 Avenue Road, Bournemouth BH2 5SL 5-23 Old Street, London, EC1V 9HL Tel 01202 669090 Web brightblueday.com Email reception@brightblueday.com © Bright Blue Day are hereby the authors of this work. All rights reserved. No part of this document may be reproduced, stored in a retrieval system or transmitted, in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Bright Blue Day.

Stories from front line of Content Marketing

Recommended

Recommended

More Related Content

Similar to Stories from front line of Content Marketing

Similar to Stories from front line of Content Marketing (20)

More from Adam Lewis

More from Adam Lewis (15)

Recently uploaded

Recently uploaded (20)

Stories from front line of Content Marketing