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Iab weborama october
The document discusses audience data and activation. It describes how a self-service data management platform (DMP) called Weborama Audience Manager can collect first-party data from websites, organize and analyze the audience data to gain insights, and transfer the data to advertising networks, publishers, and other third parties. The DMP offers advantages like high synchronization rates, powerful yet easy to use look-alike modeling algorithms, and a user-friendly interface while maintaining full transparency and data privacy for clients.
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Iab weborama october
- 1. AUDIENCE-DRIVEN WORLD FROM DATATO VALUE
- 2. UNIFIED CUSTOMER VIEW IABOCTOBER 2015 360º VIEW MEDIA DATA 2ND PARTY DATA CRM DATA WEBORAMA DATA OTHER 3RD PARTY SITE DATA • PAGE/SITE VISITED • VISIT RECENCY • NUMBER OF PAGE VIEWS • TIME SPENT ON SITE • EXPOSED • CLICKS • VIDEO INTERACTIONS • CONVERSIONS • MOBILE SUBSCRIPTION • E-MAIL ACCOUNT • BEHAVIOR ON PARTNER WEBSITE & APPLICATIONS • INGESTION OF OTHER 3RD PARTY DATABASE • DEMOGRAPHICS • BEHAVIORAL • INTEREST & INTENT
- 3. KNOWLEDGE ALONE ISNOT ENOUGH 360º VIEW MEDIA SPACE AUDIENCE ACTIVATION IAB OCTOBER 2015
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- 5. WAM // FEATURES DATACOLLECTION Collect your first-party data from all websites in one place DATA CLASSIFICATION Organize the first-party data structure based on your business objectives DATA ANALYTICS Analysis of the audience for a clearer understanding of customers intent DATA TRANSFER Leverage the data by transferring it directly to the ad networks, portals, DSPs, social networks and TD DATA EXTENSION Extend your target audience by adding 3rd party data knowledge (Look-alike) IAB OCTOBER 2015
- 6. WAM // ADVANTAGES AUDIENCEACTIVATION High synchronization rate with 3rd party platforms (DSPs, social networks, publishers) make it easy to transfer and use audiences built in WAM SELF-SERVICE LOOK-ALIKE Modelling algorithm – is both very powerful and very simple to understand and to use. Being a fully transparent, algorithm provides audience insight that explains performance USER-FRIENDLY INTERFACE Powerful algorithms and capabilities enclosed in user-friendly interface which is simple to understand and use IAB OCTOBER 2015
- 7. WAM // ADVANTAGES FULLTRANSPARENCY Weborama DMP is not a «black box». Each client has an access & total control over its data DATA PRIVACY Each client has its own DMP account on personal domain which guarantees the exclusion of data intersection between clients ACCESS TO WEBORAMA DATA Native access to the whole Weborama profile database: 70 Mln. unique users with socio- demographic and behavioral criteria IAB OCTOBER 2015
- 8. WAM // UI WEBORA MADATA (SOCIO- DEMO, INTEREST S) 1ST PARTY & MEDIA DATA AUDIENC E EXTENTIO N AUDIENC E TRANSFE R IAB OCTOBER 2015
- 9. FROM PREDEFINED TAXONOMIES TOOWN DATA SOURCES
- 10. AUDIENCE EXCHANGE IAB OCTOBER2015 AGENCY or CLIENT DMP AGENCY or CLIENT DMP AGENCY or CLIENT DMP DMP PUBLISHER DMP PUBLISHER DMP PUBLISHER
- 11. AUDIENCE EXCHANGE IAB OCTOBER2015 JOB VERTICAL VISITORS PUBLISHER’S DMP CLIENT’S DMP AVITO 2ND PARTY DATA + 3RD PARTY SOCIO-DEMO CREATIVE MESSAGE
- 12. QUESTION ? IAB OCTOBER2015 FULLY TRANSPARENT DATA РАБОТА недвижимость спорт семьяПРЕМИАЛЬНЫЕ АВТО АКТИВНЫЕ ВИДЫ СПОРТА Хочет взять кредит ЕСТЬ ПЛАНШЕТ СТИЛЬ ИПОТЕКА Любитель походов ВИДЕОИГРЫ кулинария шопинг 3RD PARTY DATA 2ND PARTY DATA THE DECISION IS YOURS
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