What are your marketing objectives? Generate sales, brand awareness, increase revenues, enhance customer loyalty, or improve customer experience?
In today’s digital marketing ecosystem, promotional
campaigns alone do not necessary lead to a sale. As
companies increase digital marketing investments, marketers are facing increased pressure to prove the return on marketing investments (ROMI) of their digital and branding campaigns. This presentation, originally shared at the 2013 IQPC Digital Marketing Mix & Metrics Conference, provides best practices for marketers on how to align their marketing metrics with their campaigns.
Healthy KPIs in a Marketing Automation and CRM ContextJeremy Mason
Many new terms have arisen alongside 21st century marketing technology and processes. This deck attempts to explain a few key concepts in the buyer's journey or lead life cycle, in the context of a healthy KPI waterfall.
In her presentation at SMX West 2020, Milestone Inc. President Benu Aggarwal explained why it's critical to align customer vision, goals, buyers' journeys, marketing strategies in RACE format, and expected KPI impact.
This presentation will help you determine what KPIs you need to measure across the customer journey. and teach you how to create reports showcasing critical KPIs and a combination of various channels to show full customer journey maps.
Why Entity Search Can Be Your Competitive Advantage in 2021Milestone Inc
In this webinar Bill Hunt, Global Strategy Consultant for Black Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search.
Kamil Tavas — 5 Hours of YouTube SEO and Marketing | YouTube Video Advertisin...Semrush
These slides were presented at the SEMrush webinar "5 Hours of YouTube SEO and Marketing | YouTube Video Advertising Formats for Your Goals". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-youtube-marketing-or-youtube-video-advertising-formats-for-your-goals/
Driving traffic is easy, but turning those clicks into valuable leads is an art and a science.
Take to Jon Ostler's Dome session to see how landing page CRO (conversion rate optimisation) can turbocharge your lead generation campaign through simple tweaks that will instantly boost your performance.
Ostler's session will also go into ways of eliminating fraudulent leads, insight on different types of traffic and the technologies that can do some of the hard work for you.
Healthy KPIs in a Marketing Automation and CRM ContextJeremy Mason
Many new terms have arisen alongside 21st century marketing technology and processes. This deck attempts to explain a few key concepts in the buyer's journey or lead life cycle, in the context of a healthy KPI waterfall.
In her presentation at SMX West 2020, Milestone Inc. President Benu Aggarwal explained why it's critical to align customer vision, goals, buyers' journeys, marketing strategies in RACE format, and expected KPI impact.
This presentation will help you determine what KPIs you need to measure across the customer journey. and teach you how to create reports showcasing critical KPIs and a combination of various channels to show full customer journey maps.
Why Entity Search Can Be Your Competitive Advantage in 2021Milestone Inc
In this webinar Bill Hunt, Global Strategy Consultant for Black Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search.
Kamil Tavas — 5 Hours of YouTube SEO and Marketing | YouTube Video Advertisin...Semrush
These slides were presented at the SEMrush webinar "5 Hours of YouTube SEO and Marketing | YouTube Video Advertising Formats for Your Goals". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-youtube-marketing-or-youtube-video-advertising-formats-for-your-goals/
Driving traffic is easy, but turning those clicks into valuable leads is an art and a science.
Take to Jon Ostler's Dome session to see how landing page CRO (conversion rate optimisation) can turbocharge your lead generation campaign through simple tweaks that will instantly boost your performance.
Ostler's session will also go into ways of eliminating fraudulent leads, insight on different types of traffic and the technologies that can do some of the hard work for you.
Triggered Nurturing using Marketing Automation in Sitecore 9edynamic
In the past, triggering a lead nurturing program off of website behavior necessitated the use of data and analytics integrations of some type. For most platforms, it still does, but Sitecore had brought this functionality under one roof in their last version, and improved it even further in Sitecore 9.
How to Maximize your Email Marketing by Adding Predictive Content, Mobile, an...Dreamforce
Email remains the cornerstone of most marketing strategies—no other channel is more effective at getting and keeping customers engaged. Yet many marketers fail to realize email’s full potential by not pairing it with other solutions. Join us to learn how to further leverage your hard-earned subscribers and data through the addition of predictive content, mobile and advertising. You’ll leave with quick-win tactics you can implement immediately, as well as real-world tips from leading brands.
Reaching the digital consumer is becoming a more fractured experience. Measuring accurate return on marketing spend requires the correct attribution model. Make sure your campaigns get the credit they deserve. Another top tip that is not mentioned here... Factor in lifetime value.
Beyond Cross-Device: Latest innovations in cross-device, micro-segmentatio...Jonatan Zinger
- How can you track and target your customers across devices through identity based technologies?
- Micro-Segment analysis and targeting: How to analyse your website's audience, mobile app users,
offline store customers, etc.
- Online-Offline tracking and targeting: Getting insights on how online advertising is influencing offline
in-store purchases and vice-versa.
Performance Marketing in a digital worldForestView
This is the introductory presentation that Zhivko Kalotov, Country Manager of ForestView Bulgaria, delivered at the "Performance Marketing in a Digital World" Masterclass. The event was hosted on March 12, 2014 by ForestView, in collaboration with the Bulgarian Association of Advertisers.
Whether you’re sinking time into manual ad buys, missing audience opportunities with AdWords, or just waiting for a magic bullet to come along for digital ads — this webinar can give you a place to start for programmatic.
In this session, Milestone discussed what to look for when evaluating your digital presence and why these factors are important. Empowered with this knowledge you will be able to structure your hotel’s internet marketing budget and plan for the New Year. Our panel of experts covered:
- The important factors to consider when evaluating your digital presence.
- Looking at industry benchmarks, including organic, local, paid, and social.
- Where should hotels be spending their Internet marketing dollars
- Tips and tricks for boosting effectiveness of your marketing spend – some quick/easy-to-implement ideas for little wins.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
Seojocktoberfest - Attribution - Russell McAthyYard
Russell specialises in analytics, search marketing (SEO and PPC), digital strategy and digital management. As Managing Director at Deliver Insight, a data led digital marketing agency, Russell has experience working closely with clients at all levels both in Europe and worldwide.
In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers.
In this era where a customer is connecting with your brand through multiple channels, find out how each channel is contributing towards your bottom line, and how to calculate its true ROI.
CX16: Powering Smarter Customer Journeys with Personalization BuilderMaria Humphrey
You've made the commitment to join your customers on their journey, but how do you deliver the optimal experience for each individual? Join a panel of Marketing Cloud customers and experts, including Cameron Gabriel, Manager of Digital Merchandising at Harry & David and Chris Howard, VP of Digital Strategy and Design at Calamos Investments, to hear how predictive intelligence can power smarter customer journeys.
What consumers want from marketer is, simply, simplicity – Harvard Business Review reported.
Marketing, however, is not a simple thing. Digitalisation has caused a customer’s journey to no longer be a linear one, as it cuts a multitude of digital and physical brand touch points. Yet understanding the consumer’s intent and where the consumer is likely to be for each of these phases, is crucial for any marketer to be able to deliver a contextual, meaningful marketing effort.
That’s not all. The topic of data – big, small, dark, as well as, analytics remains important. But as marketers, are you harnessing all of this data to help simplify the customer experience?
Join us in an upcoming webinar as we uncover the power of contextual marketing and how SAP Hybris Marketing solution will enable you to deliver that relevant experiences your consumers call, simplicity.
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
RCI is the leader in vacation exchange, offering the world’s largest vacation exchange network and providing first-to-market innovations, and unrivaled products and services to enhance the vacation ownership experience.
Triggered Nurturing using Marketing Automation in Sitecore 9edynamic
In the past, triggering a lead nurturing program off of website behavior necessitated the use of data and analytics integrations of some type. For most platforms, it still does, but Sitecore had brought this functionality under one roof in their last version, and improved it even further in Sitecore 9.
How to Maximize your Email Marketing by Adding Predictive Content, Mobile, an...Dreamforce
Email remains the cornerstone of most marketing strategies—no other channel is more effective at getting and keeping customers engaged. Yet many marketers fail to realize email’s full potential by not pairing it with other solutions. Join us to learn how to further leverage your hard-earned subscribers and data through the addition of predictive content, mobile and advertising. You’ll leave with quick-win tactics you can implement immediately, as well as real-world tips from leading brands.
Reaching the digital consumer is becoming a more fractured experience. Measuring accurate return on marketing spend requires the correct attribution model. Make sure your campaigns get the credit they deserve. Another top tip that is not mentioned here... Factor in lifetime value.
Beyond Cross-Device: Latest innovations in cross-device, micro-segmentatio...Jonatan Zinger
- How can you track and target your customers across devices through identity based technologies?
- Micro-Segment analysis and targeting: How to analyse your website's audience, mobile app users,
offline store customers, etc.
- Online-Offline tracking and targeting: Getting insights on how online advertising is influencing offline
in-store purchases and vice-versa.
Performance Marketing in a digital worldForestView
This is the introductory presentation that Zhivko Kalotov, Country Manager of ForestView Bulgaria, delivered at the "Performance Marketing in a Digital World" Masterclass. The event was hosted on March 12, 2014 by ForestView, in collaboration with the Bulgarian Association of Advertisers.
Whether you’re sinking time into manual ad buys, missing audience opportunities with AdWords, or just waiting for a magic bullet to come along for digital ads — this webinar can give you a place to start for programmatic.
In this session, Milestone discussed what to look for when evaluating your digital presence and why these factors are important. Empowered with this knowledge you will be able to structure your hotel’s internet marketing budget and plan for the New Year. Our panel of experts covered:
- The important factors to consider when evaluating your digital presence.
- Looking at industry benchmarks, including organic, local, paid, and social.
- Where should hotels be spending their Internet marketing dollars
- Tips and tricks for boosting effectiveness of your marketing spend – some quick/easy-to-implement ideas for little wins.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
Seojocktoberfest - Attribution - Russell McAthyYard
Russell specialises in analytics, search marketing (SEO and PPC), digital strategy and digital management. As Managing Director at Deliver Insight, a data led digital marketing agency, Russell has experience working closely with clients at all levels both in Europe and worldwide.
In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers.
In this era where a customer is connecting with your brand through multiple channels, find out how each channel is contributing towards your bottom line, and how to calculate its true ROI.
CX16: Powering Smarter Customer Journeys with Personalization BuilderMaria Humphrey
You've made the commitment to join your customers on their journey, but how do you deliver the optimal experience for each individual? Join a panel of Marketing Cloud customers and experts, including Cameron Gabriel, Manager of Digital Merchandising at Harry & David and Chris Howard, VP of Digital Strategy and Design at Calamos Investments, to hear how predictive intelligence can power smarter customer journeys.
What consumers want from marketer is, simply, simplicity – Harvard Business Review reported.
Marketing, however, is not a simple thing. Digitalisation has caused a customer’s journey to no longer be a linear one, as it cuts a multitude of digital and physical brand touch points. Yet understanding the consumer’s intent and where the consumer is likely to be for each of these phases, is crucial for any marketer to be able to deliver a contextual, meaningful marketing effort.
That’s not all. The topic of data – big, small, dark, as well as, analytics remains important. But as marketers, are you harnessing all of this data to help simplify the customer experience?
Join us in an upcoming webinar as we uncover the power of contextual marketing and how SAP Hybris Marketing solution will enable you to deliver that relevant experiences your consumers call, simplicity.
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
RCI is the leader in vacation exchange, offering the world’s largest vacation exchange network and providing first-to-market innovations, and unrivaled products and services to enhance the vacation ownership experience.
Marketo's Secret Sauce: Smarter Marketing for Best ResultsSugarCRM
You’ve heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Get the inside scoop from Jon Miller (@jonmiller), VP Marketing and co-founder at Marketo. In this session, Jon will share an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo’s growth, including:
- Key trends driving marketing automation
- Designing programs to be measurable
- Key lessons to improve your performance, profitability, and credibility with marketing metrics and analytics
- How the experts at Marketo do it themselves, including actual examples of how Marketo’s smart and innovative programs produce eye-popping results
It can be an exciting thing, starting your own business. But like many others who have begun their own startup companies, it soon becomes apparent how daunting it can be to make the company a success, or even just to keep it going. For those that do have startup companies, it can be a tricky thing to market the business and make it grow. That can be said of any new business, but particularly of small startup businesses. To help, here are a few top tips in digital marketing to help you to grow your startup.
Gdata provides you Internet Marketing Services like Search Engine Optimization, Email Marketing, SEM which helps you to increase Online Traffic directly to your websites and generate the revenue by converting clicks to sales. Online Marketing helps to increase productivity and Brand Awareness online.
Presenting this set of slides with name - Online Marketing Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixty one slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Online Marketing Powerpoint Presentation Slides complete deck.
Select our professionally designed Online Marketing PowerPoint Presentation Slides to give a comprehensive introduction to online marketing. This content ready internet marketing PowerPoint complete deck contains visually appealing templates such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Showcase digital customer targeting techniques with the help of this easy to understand digital marketing system presentation deck. Apart from this, the internet marketing PPT visuals are apt to present various concepts like online advertising, visual marketing, online marketing, interactive marketing to name a few. Download internet marketing PowerPoint templates to create a planned digital marketing strategy. Our Online Marketing Powerpoint Presentation Slides are educative to the core. All the content is highly enlightening. https://bit.ly/39n5DSU
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
Having spent the last 4 years setting and executing a successful digital marketing strategy at a high growth software company, I was asked to present my thoughts on Digital Marketing to a local Venture Capital group. The attached slides are what I presented, they outline the steps needed to implement a successful digital marketing strategy.
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Align Your Digital Marketing Metrics with Campaign Objectives
1. Digital Marketing Mix & Metrics:
‖Setting Marketing Objectives: Align Your Digital
Marketing Metrics with Campaign Objectives‖
Courtney Wiley
Vice President, Marketing
November 15, 2013
@wileyCcoyote
#AskTPMA