Kumma is a programmatic media agency that uses software to automate and optimize digital media buying across channels and platforms. It has access to over 3.5 trillion monthly impressions globally through partnerships with exchanges, supply-side platforms, data management platforms, and other technology partners. Kumma aims to help clients better target audiences, access inventory, and optimize campaigns through its programmatic solutions and access to data.
eCRM: How to build strong customer relations with Re(al-time)MarketingSemetis
eCRM presentation @Semetis event of 23-Nov-12: How to build strong one2one relations with Client Remarketing Management? How to build strong customer relations with Re(al-time)Marketing?
This ppt is about what is digital marketing, what is the benefits of it, its types and what are the career opportunity in digital marketing. And in this ppt here mention some of the sources where you can easily learn about digital marketing with zero cost.
With these changing business dynamics, leading companies are rethinking their approach to the after sales business, as the same cannot be taken for granted any more.
eCRM: How to build strong customer relations with Re(al-time)MarketingSemetis
eCRM presentation @Semetis event of 23-Nov-12: How to build strong one2one relations with Client Remarketing Management? How to build strong customer relations with Re(al-time)Marketing?
This ppt is about what is digital marketing, what is the benefits of it, its types and what are the career opportunity in digital marketing. And in this ppt here mention some of the sources where you can easily learn about digital marketing with zero cost.
With these changing business dynamics, leading companies are rethinking their approach to the after sales business, as the same cannot be taken for granted any more.
Executive Summary
Business marketers have always advertised in specialized media such as trade magazines, but their audiences have traditionally been too narrow to use television, radio, and similar mass outlets. This limitation has carried over into the digital world, where business marketers could target ads on search terms and industry Web sites but not buy display ads that reach broad audiences. This has become an increasing problem as buyers do more research anonymously on the Web, making them harder to identify and nurture. Tools such as content marketing and social media have filled some of the gap by offering alternative methods of acquiring new names. But those methods are labor and content- intensive, making them difficult to scale. As a result, business marketers have longingly eyed the “insert coin here” efficiency that lets consumer advertisers reliably increase results by raising their display ad spend.
Happily, new methods have now made online display advertising a more effective, higher volume option for business marketers. Improved audience targeting expands the number of prospects marketers can reach and how frequently they can be contacted. Business marketers must learn a few new tricks to take advantage of this opportunity. But in return they gain a greater control over the flow of new names and more precise targeting of the messages for each individual. This Guide will ease your entry to the new world of effective B2B display advertising. Let the journey begin.
This brief 11-page How-To Guide is designed to provide practical advice for B2B Display Advertising and outlines the following:
What is Display Advertising?
Display Advertising For Marketers
Challenges
Resources
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How Simplify360 helps in Providing Banking Solutions Simplify360
Banking is one industry which needs to maintain a constant contact with their customers. Social Media in such a case is extremely useful. It provides access to a huge customer base aggregated in a single place.
Simplify360, helps banks listen to what the customers are talking and where, to make sure the company keeps their communication on a constant check. Here's how it is done.
Basic differences between b2 b and b2c businessesAnita-Ray
Business model of any company is defined as either B2B (business-to-business) or B2C (business-to-consumer) based on its marketing approach. If a company is doing business with another company for selling its products and services or for exchange of information then we say it is following B2B model. Examples include, CA firm offering audit services to companies, advertising agencies helping other businesses with graphic design needs etc.
This is a draft document to try and explain the concept of Social CRM, it's benefits and how it fits into the overall marketing discipline.
This is still a work in process so please feel free to contact me with suggestions!
Marketing process optimization technologies are emerging everywhere. Yet none address all of the needs a corporate marketer has and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
Your CRM for Customer Engagement- Marketing Pain KillerRavi Srinivasan
Guide for customer engagement and communication that explains the sales funnel and the role of CRM in a marketing solution. This document is the effort of Group FiO to educate SMEs about what a CRM needs to do and how FiO CRM can fulfill their requirements.
CRM is customer relationship management and with benefits like strong support and sales department coming from a CRM is direly needed today.
The Emerging Customer Experience Platform TrendBackbase
In the past, organizations built websites, portals, and mobile apps, based on their internal silos. They did not realize how the web and customer expectations would evolve. In an effort to keep up, they created even more silos by complicating their channels further with disconnected and disparate tools.
Today, the goal is to create a comprehensive technology platform that provides a set of services that enable enterprises to quickly streamline their digital customer interactions, regardless of the legacy systems that have been holding them back in the past. We call this the Customer Experience Platform; a dynamic new layer that is deployed over existing systems to deliver a superior customer experience, anytime, anyplace, and on any device, while at the same time giving e-business teams control over the entire online customer journey.
In this webinar, Backbase CEO & Co-Founder Jouk Pleiter, together with Global Head of Marketing, Jelmer de Jong, discuss The Emerging Customer Experience Platform Trend. Introducing the ‘CXP’ which integrates a set of core features, including WCM, Portal, Mobile, Forms, Digital Marketing, Social, and Analytics.
Read more about our vision: http://blog.backbase.com/3816/backbase-vision-user-experience-platform/
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by:
-Committing to a philosophical and cultural shift
-Centralizing the 360° view of customer information
-Enabling intelligent outreach
-Enabling intelligent dialog
To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform.
The tracking features of the solution allow analysts to complete these tasks:
• Attribute customer actions to specific campaigns and target cells.
• Use campaign and response history for audience selection and segmentation.
• Compute standard campaign performance metrics.
• Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.
A Pragmatic Approach to Analyzing Customersmark madsen
The business market is different today than it was 20 years ago when BI got started. We're just beginning to grasp how to work within the new economic and communication models. Companies can't rely solely on financial and operational metrics any more, and need to analyze customer behaviors in more detail.
The big change in analysis is a move from mass market metrics to individualized data, no longer analyzing or managing by averages. The stream of events and observations available from applications today combined with new platforms for collecting and processing data enables (relatively) easy analysis.
Despite this, many companies struggle to analyze customer data. This talk will describe a handful of customer metrics and models that are (relatively) easy to do, yet are often not done. It's often easier to succeed by stringing together a handful of simple techniques rather than applying advanced techniques.
Expect to come away from this session with:
- a little history of customer data use by marketing and how that has changed in the last 10 years.
- the most common behavioral data sources you have available.
- some of the basic questions that often go unanswered, and data that is not assessed in the proper context.
- some basic analyses you can perform.
Executive Summary
Business marketers have always advertised in specialized media such as trade magazines, but their audiences have traditionally been too narrow to use television, radio, and similar mass outlets. This limitation has carried over into the digital world, where business marketers could target ads on search terms and industry Web sites but not buy display ads that reach broad audiences. This has become an increasing problem as buyers do more research anonymously on the Web, making them harder to identify and nurture. Tools such as content marketing and social media have filled some of the gap by offering alternative methods of acquiring new names. But those methods are labor and content- intensive, making them difficult to scale. As a result, business marketers have longingly eyed the “insert coin here” efficiency that lets consumer advertisers reliably increase results by raising their display ad spend.
Happily, new methods have now made online display advertising a more effective, higher volume option for business marketers. Improved audience targeting expands the number of prospects marketers can reach and how frequently they can be contacted. Business marketers must learn a few new tricks to take advantage of this opportunity. But in return they gain a greater control over the flow of new names and more precise targeting of the messages for each individual. This Guide will ease your entry to the new world of effective B2B display advertising. Let the journey begin.
This brief 11-page How-To Guide is designed to provide practical advice for B2B Display Advertising and outlines the following:
What is Display Advertising?
Display Advertising For Marketers
Challenges
Resources
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How Simplify360 helps in Providing Banking Solutions Simplify360
Banking is one industry which needs to maintain a constant contact with their customers. Social Media in such a case is extremely useful. It provides access to a huge customer base aggregated in a single place.
Simplify360, helps banks listen to what the customers are talking and where, to make sure the company keeps their communication on a constant check. Here's how it is done.
Basic differences between b2 b and b2c businessesAnita-Ray
Business model of any company is defined as either B2B (business-to-business) or B2C (business-to-consumer) based on its marketing approach. If a company is doing business with another company for selling its products and services or for exchange of information then we say it is following B2B model. Examples include, CA firm offering audit services to companies, advertising agencies helping other businesses with graphic design needs etc.
This is a draft document to try and explain the concept of Social CRM, it's benefits and how it fits into the overall marketing discipline.
This is still a work in process so please feel free to contact me with suggestions!
Marketing process optimization technologies are emerging everywhere. Yet none address all of the needs a corporate marketer has and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
Your CRM for Customer Engagement- Marketing Pain KillerRavi Srinivasan
Guide for customer engagement and communication that explains the sales funnel and the role of CRM in a marketing solution. This document is the effort of Group FiO to educate SMEs about what a CRM needs to do and how FiO CRM can fulfill their requirements.
CRM is customer relationship management and with benefits like strong support and sales department coming from a CRM is direly needed today.
The Emerging Customer Experience Platform TrendBackbase
In the past, organizations built websites, portals, and mobile apps, based on their internal silos. They did not realize how the web and customer expectations would evolve. In an effort to keep up, they created even more silos by complicating their channels further with disconnected and disparate tools.
Today, the goal is to create a comprehensive technology platform that provides a set of services that enable enterprises to quickly streamline their digital customer interactions, regardless of the legacy systems that have been holding them back in the past. We call this the Customer Experience Platform; a dynamic new layer that is deployed over existing systems to deliver a superior customer experience, anytime, anyplace, and on any device, while at the same time giving e-business teams control over the entire online customer journey.
In this webinar, Backbase CEO & Co-Founder Jouk Pleiter, together with Global Head of Marketing, Jelmer de Jong, discuss The Emerging Customer Experience Platform Trend. Introducing the ‘CXP’ which integrates a set of core features, including WCM, Portal, Mobile, Forms, Digital Marketing, Social, and Analytics.
Read more about our vision: http://blog.backbase.com/3816/backbase-vision-user-experience-platform/
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by:
-Committing to a philosophical and cultural shift
-Centralizing the 360° view of customer information
-Enabling intelligent outreach
-Enabling intelligent dialog
To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform.
The tracking features of the solution allow analysts to complete these tasks:
• Attribute customer actions to specific campaigns and target cells.
• Use campaign and response history for audience selection and segmentation.
• Compute standard campaign performance metrics.
• Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.
A Pragmatic Approach to Analyzing Customersmark madsen
The business market is different today than it was 20 years ago when BI got started. We're just beginning to grasp how to work within the new economic and communication models. Companies can't rely solely on financial and operational metrics any more, and need to analyze customer behaviors in more detail.
The big change in analysis is a move from mass market metrics to individualized data, no longer analyzing or managing by averages. The stream of events and observations available from applications today combined with new platforms for collecting and processing data enables (relatively) easy analysis.
Despite this, many companies struggle to analyze customer data. This talk will describe a handful of customer metrics and models that are (relatively) easy to do, yet are often not done. It's often easier to succeed by stringing together a handful of simple techniques rather than applying advanced techniques.
Expect to come away from this session with:
- a little history of customer data use by marketing and how that has changed in the last 10 years.
- the most common behavioral data sources you have available.
- some of the basic questions that often go unanswered, and data that is not assessed in the proper context.
- some basic analyses you can perform.
Upper funnel strategy event kelly siemons - programmatic media buying strat...OrangeValley
Programmatic is de trend in data driven digital marketing: het geautomatiseerd inkopen van media en targeten van de doelgroep. Hoe gaat u hiermee aan de slag? En hoe zet u programmatic buying zo efficient mogelijk in? Hoe bepaalt u op welk moment u aan welke gebruiker de juiste boodschap geeft? En hoe gaat u slim om met data? Kelly Siemons gaat in op deze vraagstukken en de ontwikkelingen binnen programmatic buying.
Presented by Rohit Bagalkot: September 29, 2016
Everyone says programmatic is the future of media buying. But what exactly is it? How does programmatic work? And what do things like DSP and DMP mean? This class will go through the basics of programmatic buying, specifically a brief history of how programmatic came to be, the flow of programmatic, its components, and some behind-the-scenes look at how it is optimized.
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
The math behind Smadex
The limits of Fixed CPA acquisition
Smadex analyzes hundreds of first and third party data points, defining a Predicted LTV score for each user characteristic, feeding its algorithm to create a acquisition portfolio strategy reaching each cluster of users according to its expected value to the business and the predicted market Customer Acquisition Cost (mCAC).
This way, you pay for the real valueof each user and you maximize scale, while keeping campaigns limited by your targeted CPA goal .
Most advanced App Marketers are looking for two things: a profitable Customer Acquisition Cost and scale. The typical programmatic algorithm is built around bidding for impressions, trying to get as many as possible as long the CPA goal is reached. This usually means advertisers end up paying more for users that generate lower value to their business and not pushing enough for users of higher value (and higher Acquisition Cost).
How Portfolio-based bidding works
Intro to Programmatic Advertising with Matt Prohaska from Prohaska ConsultingStukent Inc.
Have you ever been watching TV and wondered how you could get an ad on television? This session won't show you how to make a killer super bowl ad, but it will show you the technology used to buy and sell ad time on television and on the web.
Fair warning, it gets pretty complex.
Don't worry though. Matt Prohaska consults with top companies to help them make sense of it all and get the most out of their advertising budgets. Today, he'll take you through the whole process and help you make sense of it too.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Developing a customer data platform to provide omnichannel customer visibility for a retailer serving +100M households.
The Global Customer Insight team for one of the world's largest retailers, serving over 100M households, wanted to create a unified customer data platform to provide complete visibility across their customer's omnichannel touchpoints. Historically, the retailer had less than 50% visibility to their customer's omnichannel engagement. As a result, their analysis and data
scientists relied on data from multiple sources and legacy technology platforms to generate customer insights for stakeholders, resulting in reduced productivity, multi-day run-times, and incomplete insights
Learn more: https://www.tredence.com/services/customer-analytics
ANTS Programmatic Agency - Credential
ANTS Data-Driven Marketing-Sales Group is the leading technology-driven integrated internet advertising platform in Southeast Asia. ANTS solutions provide a unique Software as a Service (SaaS) platform by combining Demand Side Platform – Supply Side Platform, which includes Data Management Technology and Extraordinary Insight Engine (Founded in 2014).
Beyond just the digital marketing and performance marketing agency, ANTS is proud of providing the full-stack data-driven marketing-sales solution for increasing the profits of our clients in FMCG, F&B, Ecommerce, Etailer, Omnichannel through our successful campaigns.
ANTS Programmatic Agency (ANTS ATD) is ANTS Group’s programmatic specialist division, which is designed as an open, integrated, neutral partner. With more than 50 specialists in over 4 countries, ANTS ATD’s experts and our programmatic platform help clients reach their consumers with the most effective advertising experiences.
ANTS are successful because we eliminate the complexities in digital services, making it easier for consumers to achieve an outcome. Despite years of disruption, confusion and operational risks in programmatic media, ANTS is putting a stake in the ground to do the same with the programmatic & multichannel media buying industry. Specifically, it is pioneering what it means for the advertising industry to offer simplicity and accountability to clients. ANTS vision is to unleash the full economic potential of digital media and business, built on the application of its expertise, data, algorithms, technology and media investments to assume risks and drive measurable outcomes for clients.
With 100 data-driven & programmatic experts, ANTS has over 1,000 clients in 4 markets across Southeast Asia, Singapore, Vietnam and Indonesia.
Do the terms companion banner and quartiles cause question marks in your head? Digital advertising comes with its own vocabulary, and if you’re new to the industry, the terms can be downright puzzling.
The A to Z of Programmatic (formerly known as our Programmatic Jargon Buster) helps you look like a programmatic pro in front of your colleagues. This edition includes terms across all different facets of programmatic, from mobile to in-app to video.
Download this guide to get a refresher on programmatic terms like:
• Day N
• Negative retargeting
• Quartiles
• In-stream and out-stream video
• Companion banner
• And many more!
To download the presentation, please go to this page: https://www.sociomantic.com/the-a-to-z-of-programmatic-4th-edition/
The increasing complexity of the digital marketing landscape has bankrupted the promise of digital marketing’s improved measurability. Rather than navigate the complexity to figure out the right metric to measure and optimize against, marketers have resorted to depending on meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such as “last click.” Further complicating measurement is the cross interaction between online and offline worlds where visitors who are exposed to offline marketing go online to make purchases or vice-versa.
Helping brands to foster deeper customer relationships mParticle
A brief introduction to the mParticle Customer Data Platform. In 5 mins learn how mParticle's API-powered consumer data platform is used by customer-centric organizations to fuel amazing Customer Experiences and improve Customer Lifetime Value.
Alex Kesaris
akesaris@mparticle.com
+447400999957
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
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usawebmarketEmail: support@usawebmarket.com
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
8. Targeting
� 1st 2nd and 3rd party Data Pixels
� Audience
� Contextual
� Vertical
� Specific Domain
� Creative type
� Creative size
� Fold position
� Viewability
� Geo
Retargeting
� 1st party Event Pixels
DMPs
9. A user visits
a webpage
The exchange
announces
available bid
to DSP
The Exchange
auctions all
the qualified
bids
Winning
advertiser’s
AD server
serves ad
The DSP evaluates
advertiser’s
targeting and bid
for matches
10.
11. Real time bidding
Private Market Place
Programmaticguarantied
Header Bidder
DMP
Publisher
Ad server
Bots
SSP
DSP
Optimization
Performance
Viewability
Targeting
Retargeting
WhiteList
Black list
Personalization
Transparency
Inventory
Directdeal
Exchanges
Bid
Journey
Placements
Trading
Impression
Ad
VTR
RTB
Win rate
Demand
Auction
Auction
eCPM
Data
Prospecting
13. A direct connection to two of the
world's leading advertising
technologies for complete coverage
of all display touch points
°
14.
15. � over 3.5 Trillion monthly impressions, globally
� 10 datacenters around the world
� Activate data, automate execution and optimize across all
addressable media
Over 80
billion global
monthly
impressions
Video
mobile supply -
up to 10B
impressions daily
Mobile
1st and 3rd
party data
across
FBX
Social
Over 100
billion global
daily
impressions
Display
Market pioneers - ranked #1 by Forrester research
16. Not Exhaustive
http://open.mediamath.com/partners
Exchanges & SSP’s
Video
PrivateMarketplace
Automated Guaranteed
Mobile
Ad Serving
Social
Audience Targeting
Analytics & Attribution
Ad Verification
CreativeVisibility
Dynamic Creative
Brand Safety
Note: The above is not exhaustive of all MediaMath partnerships.
Over 450 technology, media
and data partners
19. T1 allows clients to easily activate online
and offline 1st party data for targeting, such
as pixels on a site, or CRM offline data
FULL AUDIENCE VIEW (FAV)ACTIVATING 1ST PARTY DATA BRAIN VISUALIZATION
An exclusive capability powered by
Akamai, FAV allows client to
supplement pixel-based data collection
on their site, in order to enable 100%
data capture
Providing clients transparencyinto
how the Brain algorithm values RTB
impressions for your campaigns
Activating advanced attribution models
from 3rd party partners, and feeding that
into MediaMath’s brain to optimize your
real-time bidding
DYNAMIC CREATIVECLOSED-LOOP ATTRIBUTION MINIMIZE AD COLLISION
Engaging consumers in an
individualized way, dynamically alter
the variables of your creative in real-
time
Ability to minimize instances of ads
for the same advertiser appearing
on the same page
Find and purchase private exchange and
automated guaranteeddeals -- accessing
inventory, deals, and recommendations
from your favorite supply sources
PRIVATE MARKETPLACESDEAL DISCOVERY AUTOMATED GUARANTEED
Allows buyers to run direct and Private
Exchange deals directly in T1, applying all
benefits of RTB (frequencycapping, budget
allocation, etc..) to specific publisher buys
Provides access to premium inventory
across key portals and sites on a reserved
buy basis – ahead of the open exchange
and private marketplaceexchange
Allows marketers to execute and manage
buys across both the Facebook Exchange
and Facebook Marketplace, leveraging
Facebook data, 1st party data, or 3rd party
data for targeting
TWITTERFACEBOOK
APPLE iAD
Execute, manage, and optimize your
Twitter ad campaigns, including the
capability to create Twitter Tailored
audiences from your 1st and 3rd party data
Run iAd campaigns to reach and
engage consumers within mobile
apps on Apple devices
20. Better control over your media
spend and campaign’s
performance
Efficient Centralized
Management
Creative Control
Data Accountability
Data Ownership
Performance Based
Optimization
Real Time Stats
Insights Across Your
Entire Operation
Quick and Efficient
Transaction Scaling
Automation and
Workload Efficiency
Unified Campaign
Reporting
We put the power of online media
back where it belongs,
in your hands!
28. You Can Have Lots of Data
and Still Suck at Marketing
The key to being successful with data
is how you understand, manage and
activate it
29. Desire for seamless
and integrated
experience across
channels
For brands to know
and understand them
To receive
personalized and
timely information,
service, and
promotions
Customers have ever-increasing
expectations for personalization
32. Static &
inflexible
audience
snapshots
High loss &
latency
Incomplete
understanding
of the consumer
Display Mobile
Call
Center
Email
Social
Site Opto
Mobile
Social
3rd Party
Data
Search
Site In-store/
CRM
2nd Party
Data
Display
Critical inefficiencies that cause
missed opportunities, irrelevant
consumer engagement, and
ultimately lower performance
34. Complete Audience
Recognition
Flexible onboarding (direct
S2S, CRM, MarTech)
Embedded ConnectedID
cookieless & cross-device
technology
Best-in-class advanced
analytics with IQ
Dynamic Real-Time
Audiences
Segments retroactively
populate as they are defined
and re-defined
Real-time adaptive
segments always fresh,
accurate & immediately
actionable
Granular data storage for
more flexible definition &
control
Integrated
Execution
Zero loss, zero latency – one
click to activate segments
Richer audience data set for
segmentation, analysis &
planning
Simplified workflow –one
UI, one pixel & unified
reporting
Lower cost vs. competitive
solutions
35. Never been to site
Stage 1
Site/affiliate
behaviors
3rd party/
modelled
audiences
Media
behaviors
Stage 2 Stage 3 Stage 4
Creative
Execution
Branding
creative rotation
Soda enthusiasts
In-store /
Event promotion
creative
Purchased
competitor’s product
Browsed
sponsored content
Lookalikes
Saw 4 prospecting
ads within 5 days
on any device
Sponsored event
landingpage
Saw 2 stage 2 ads
within 24 hours on
phone
Used in-ad store
locator
Loyalty program
promo campaign
AND
OR
IF IF IF
OR
OR
IF
Dynamic creative
based on product
category
OR
THEN SHOW THEN SHOW THEN SHOW THEN SHOW
36. 1. BE THERE
Create segments that adapt to the
customer’s behavior,enabling
decisionsbased on real-time signals
and not static rule sets. These
signals come from:
Web properties and media
interactions
CRM, includingPOS data
The wider businessecosystem
(third party data)
2. BE RELEVANT
Activate those segments
immediately in the same platform
Integrate executionwithout the
need to sync with external data
or media channels,eliminating
latency and maximizing
relevance
Dynamically optimize creatives
and on-site experiences
3. DYNAMICALLY
ADAPT
Measure, iterate and optimize
based on outcomes
Learn and adjust segment
definitionson the fly with no
loss in reach
Respond quickly to new insights
Drive performance at scale
Dynamic Integrated Solution
Audience
Management
Media
Management
37. Better understand your audiences
Target precisely & deliver relevant messaging
Improve performance & reduce waste
Take control of your valuable data assets
39. Strengthen the Dialogue Beyond Your IBM Marketing Cloud Emails
Use your first party data and behavioral data from IBM Marketing Cloud and make it actionable by exporting those
audiences for retargeting across additional channels such as display, mobile, social, and video.
Create a Consistent Customer Dialogue Online and Offline with IBM Engage Mobile
Leverage audience behaviors from in store to improve the cadence of digital communications to your customers.
Bolster Offer Optimization With Cross-Channel Media
By integrating the power of IBM Interact and T1, you can strengthen and broaden your presence throughout the
customer journey.
Reach Your Customers When They're Most Inclined to Buy
Leverage the power of Silverpop’s email and push campaigns and MediaMath’s paid media execution to make
customer journey insights actionable by driving inclined customers to conversion events.