Scanvee is a cloud-based mobile marketing platform that enables traditional advertising like print, outdoor, and direct mail to engage consumers through their mobile devices using technologies like QR codes and NFC. The platform collects data from consumer interactions that is then analyzed to understand behavior, improve customer experience with personalized offers, and optimize marketing budget allocation across campaigns and channels. Key features include templates to quickly create campaigns, dynamic content, live analytics, user permissions, white-label branding, and single sign-on integration.