See how programmatic advertising has worked for a variety of advertisers, and find out how AdCellerant can help your revenue grow. I will also be presenting this material at the Association of Alternative Newsmedia Conference in San Francisco on Friday, January 22.

1. Making Programmatic Unproblematic

2. 2
Programmatic Advertising

3. Agenda
3
1. What is Programmatic Advertising?
2. Programmatic
• How it’s sold
• SMB success stories
• How it’s executed
• The opportunity realized
3. Thank you

4. What is Programmatic Advertising?
4

5. What is Programmatic to Publishers?
5
Simply….
The automated buying and selling of ad inventory.
To a Publisher….
The process of merchandising and selling unsold premium inventory in an
automated marketplace often completely eliminating the sales process.
To a Marketer….
The ability to reach their exact target audience anywhere, anytime on any
digital device across 10,000’s of publisher sites without an Insertion Order.

6. Who cares?
6

7. 7

8. “Procter & Gamble Aims to Buy 70% of
Digital Ads Programmatically”
8

9. “55% of all digital display ads will be
bought programmatically in 2015, worth
$14.88 Billion”
9

10. Programmatic – How it’s sold
10

11. Awareness
Interest Intent
Purchase
RETARGETING
CONTEXTUAL
DEMOGRAPHIC
GEOGRAPHIC
BEHAVIORAL
A Complete Campaign: Agency Model Execution
11
You can provide campaign planning and management expertise that leverages data, consumer
purchasing habits, purchasing windows and buying funnel to establish consistent
communication throughout the purchasing journey.
IP TARGETING
SEARCH RETARGETING
TARGETING
PLATFORMS
DESKTOP
MOBILE
VIDEO
EMAIL

12. P1 P2 P3 P4
Consumer Shopping Habits
Traditional Marketing
Time
WindowofOpportunity
Agency Digital
Consistent Presence: Client Value
12

13. Programmatic – How it’s purchased
13

14. Programmatic reaches exact target audiences using any digital device consumers use,
thereby targeting audiences beyond your immediate circle while expanding
opportunities to cultivate advertiser relationships.
Programmatic Buying Process Overview
14

15. Campaign Quality
15
To deliver better brand protection, better results and help deliver our performance
guarantee buy Above The Fold Inventory and Inventory where they disclose the actual
referring sites URL. This greatly eliminates poor performing ad impressions.

16. Programmatic – How it’s managed
16

17. Campaign
Management
17
Combine Campaign Managers and Artificial Intelligence to calculate and
manage millions of potential optimizations effectively and efficiently.
Client Goals Target
Consumers
Channels Levers Client Results
3 Goals 5 Targets 10k+ Sites 12+ Levers
Human + AI = Perfect Marriage
.1% CTR
Guarantee

18. Programmatic – SMB success stories
18

19. 19
Testimonial: Stephen Graves
Campaign Results:
• 78,483 Impressions delivered
• 79 clicks or a .10% CTR
• 22 post click ticket conversions
• 2 post impression conversions
Campaign Goals:
• Increase qualified traffic to his website and capture leads
• Convert new leads into clients
• Wanted to target younger professionals prospects to grow
average lifetime value of clients
• Target older, established professionals with families in northern
Dallas Suburbs
Steven Graves Insurance is a full-service insurance broker serving individuals,
families, and businesses based in Dallas, who utilize a state-of-the-art
computerized rating system that instantly compares rates of competing
insurance companies for the same insurance coverage
”I knew as soon as the campaign started, because the leads started coming in
immediately. I have since expanded my campaign to target people relocating
from California to the Dallas market.” – Steven Graves – Founder – Steven
Graves Insurance

20. 20
Testimonial: Chandler BBQ
Campaign Results:
• 585,103 Impressions delivered
• 776 clicks or a .13% CTR
• 176 post click ticket purchases
• 27 post impression ticket purchases
Campaign Goals:
• Increase awareness of Chandler BBQ Festival
• Sell tickets / ticket packages
• Drive visitors to their website
• Increase sales / conversion through other lead sources
Chandler BBQ Festival features more than 60 BBQ pit masters serving an
abundance of outrageous BBQ creations in downtown Chandler. The 6th
annual festival featured BBQ, Beer, Music and contests.

21. Programmatic – The opportunity realized
21

22. “With AdCellerant’s help we have added
over $250K/mo in programmatic and over
$675K/mo in Agency Services” – Scott Tobias, CEO
Voice Media Group
22

23. “By incorporating AdCellerant’s
Programmatic along with our Agency
Model, we have consistently doubled
digital revenue period over period” – Matthew
Chamberlin, National Director of Digital Brand Strategies
23

24. 24
Summary – 1st 6 months
• 1,080 Proposals Presented
• 23.4% Closing Rate
• Avg. Deal Size = $1,600/mo (5 Mo Avg.
Sale)
• $790,000 in Contracted Revenue
• $6,670,063 Revenue in Pipeline
Case Study: Major Print Media Company - Blend
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
Total $'s in Pipeline
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
Total $'s Sold
$0
$500
$1,000
$1,500
$2,000
$2,500
Avg. Deal Size

25. 25
What to look for in a partner
Premium inventory
Performance guarantee
A partner who provides proposals on all sales opportunities
Free training
Fully white label
Sales support and in market 4 legged sales calls
Sales material
Training material
Dashboard reporting, conversion tracking, imps, clicks, view through

26. Thank you
26
Denver, CO
+1 303 903 6696
brock@adcellerant.com
@brockenfield