Spending on 5G network infrastructure is expected to jump from $528 million in 2018 to $26 billion in 2022 – resulting in an impending data storm which will only increase as connectivity gets the 5G turbo-charge. The challenge and opportunity will be to operationalise network and business data across the mobile network operator - but how do you integrate, manage, analyse and extend the value of this data across all areas of your business? Shifting gears to process this data natively in Big Data environments is paramount to enabling efficient location analytics across the enterprise. More than ever, the race is on for Mobile Network Operators to realise the benefits of becoming a cloud-native Telco. Join our webinar as we discuss the challenges and opportunities of planning, monitoring and optimising your network and subscriber data, natively within a cloud environment, while seeing first-hand how this approach is changing the game for Mobile Network Operators - helping them to: •            Optimise network planning Associate predicted network performance with collected network interactions from billions of subscriber connections. Support network capacity planning and consistent service assurance as well as better targeting and care of high-value customers. •            Adopt smarter investment strategies Use Big Data and analytic tools to target the most profitable segments and geographical areas for subscriber marketing initiatives. •            Access location-based reporting Drive a consistent, accurate and intuitive reporting view across stakeholder and departments - creating clarity on subscriber locations and network infrastructure.

2. Social networks
Facebook, Twitter
Call centre
systems
Campaign
management
Engineering
systems
Point of
sale systems
CRM
systems
Mobile
SMS, Email,
HTML
Web content
management

3. Analyst
Source
Normalise
Profile
MatchCleanse/
De-dupe
Enrich
Analyse

4. Stakeholders
Operations
SalesMarketing
Products
Share
Analyst

5. Stakeholders
Share
Analyst

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12. Non-spatial
Marketing
Sales
CRM
Base Maps
Network KPI’s
Spatial Data
Customer
Marketing
Sales
Billing
Data Automation
Data
Collaboration Viewing & Reporting
Maps,
Charts,
Query
Network
Strategy
Executive
Sales
Marketing
Web
Mapping
Data
Management
Geocoding
Reverse Geocoding
Geoprocessing
Geo-enrichment
Data Quality / Precision
Location of Customers
Spectrum Enterprise
Designer
Spectrum Spatial
Manager
Mobile App
Mobile Data
Generate
Formatted
Report
Spectrum
Extensibility
for customer
UI and
Reporting
Capability
Spectrum
Spatial Web
Client
Extended
Spectrum
Spatial Web
Client
Big Data API’s
Geocode, Maps, Typeahead, Zones,
Places, Neighborhoods
Precisely API’s
MapInfo Pro or
Spectrum
Network Sensors
Coverage Maps

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