Zugara develops augmented reality software and applications. Their products include webcam applications for social shopping, motion capture, streaming augmented reality, and facial tracking. They have worked with many large brands across various industries. Their technologies allow for real-time interaction with digital data through video conferencing and shared augmented reality experiences. They believe augmented reality can facilitate new forms of collaboration.

1. The Future of Communication + Augmented Reality

2. Hello! We’re Zugara Snapshot: Zugara develops Augmented Reality software and applications that advance the way in which people are able to interact with real time digital data. Products: Webcam Social Shopper (Augmented Reality Shopping) ZugMO (Motion Capture) ZugSTAR (Streaming AR) ZugMUG (Facial Tracking) Founded: 2001 Location: Los Angeles Web: www.zugara.com Blog: www.weareorganizedchaos.com Facebook: www.facebook.com/augmentedreality YouTube: www.youtube.com/zugara Twitter: www.twitter.com/zugara

3. Brands We’ve Worked With Retail / Fashion Reebok Nike PING Chili’s KFC John Deere Automotive Toyota Lexus American Racing Volkswagen Fletcher Jones Mercedes Benz Fletcher Jones Porsche Travel Norwegian Cruise Line Southwest Airlines Entertainment Sony Pictures Television Playboy Comcast Gaming Activision Blizzard Sony PlayStation (SCEA) Square Enix 989 Sports Glu Mobile Tecmo Games Xseed Games THQ Disney Interactive Games Toys Hasbro CPG Red Bull Slim Jim Peanut Chews Consumer Electronics Sony Connect Active Media (ITV) Non-Profit / Government U.S. Air Force Legacy Foundation HopeLab Strategy Domino’s Pizza Best Buy Walmart Healthcare Blue Cross B2B Schlumberger TV Guide ESPN AT&T Mohawk Flooring Agencies GSD&M Crispin Porter & Bogusky Ad*itive The Martin Agency Rodgers/Townsend Weiden Kennedy Vitro-Robertson Hal Riney

4. Brands Using Our AR Solutions

5. Cannonballz! Demo

6. AT&T World Cup Banner Ad Demo

7. Webcam Social Shopper Demo *Patent Pending

8. History of Communication Communication Technology Has Been Rapidly Evolving Over The Years…

9. Carrier Pigeon

10. Telegraph

11. Telephone

12. History of Communication But Then Something Happened Which Changed Everything…

13. The First Computer

14. History of Communication Which Helped Lead The Way To Increasingly Faster Communication Advancements…

15. Text Chat

16. Mobile Phone

17. Social Media / Real Time Data

18. History of Communication Proliferation Of Real-Time Data Has Led Us To The Beginning Of The Video Chat Revolution…

19. iPhoneFaceTime

20. Skype

22. As of March 2009, 40% of video uploads on Facebook were via webcam.

24. ZugSTARAugmented Reality Video Conferencing

25. Video Conferencing & Chat Today Limited to conversation Little to no real-time interaction or collaboration

26. Video Conferencing & Chat Today Video Conferencing + Augmented Reality = Ability to share and interact with content in real time

27. ZugSTAR* Video Video *Patent Pending

28. ZugSTAR* Demo *Patent Pending Demo

29. “The best way to predict the future is to invent it.” - Alan Kay

30. Thank You! Matthew Szymczyk CEO, Zugara matt@zugara.com Twitter.com/kobrakai Facebook.com/AugmentedReality

31. Appendix

32. Proprietary Technology #1 ZugMO (Zugara Motion Capture) ZugMO is a computer interface that allows people to interact with their computer via their web cam rather than their keyboard or mouse. With ZugMO a person’s movements, or motions, are captured by their web cam. This allows the person to interact with their system while several feet away.

33. Proprietary Technology #2 ZugSTAR (Zugara STreaming AR) ZugSTAR is a web based video conferencing technology that allows people in different locations to have shared AR experiences. Like other video conferencing systems ZugSTAR allows for two-way video transmissions, but with the added functionality of allowing people to interact with one another's “augmented” experience in real time. DID YOU KNOW? Gartner IT predicts that by 2015 over 200 million people will be paying for video conferencing. With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration. People no longer need to be in the same room to manipulate and discuss 3D models, as physical distance becomes less of a barrier.

34. Proprietary Technology #3 ZugMUG (Zugara Facial Tracking) ZugMUG is a piece of facial tracking software that allows the webcam to determine where a person’s face is within the video stream. With ZugMUG a person’s face can become the “marker”, subsequently allowing for Augmented Reality executions where people no longer need to hold a piece of paper up to the webcam.

35. Augmented RealityStatistics

36. Augmented Reality Revenue Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014. (ABI Research study “Augmented Reality: Adding Information to Our View of the World”)

37. Worldwide Webcam Growth Rate Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases. (Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)

38. Webcam Video Uploads on Facebook As of last March 2009, 40% of Facebook Video Uploads were via Webcam (Businessweek – Facebook Grows As A Video Platform)

39. Cannonballz! Game Stats Case Study (over a one year period) Unique Visitors 22,926 Average Time Spent On Site 4 min 44 sec % Of Unique Repeat Visitors 27% % Of Unique Visitors That Logged Into Facebook 14% % Of Unique Visitors That Had Webcams* 78% *Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular

40. AR Polls: Browser Plug-In Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)

41. AR Polls: Do You Have a Webcam? Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)