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Augmented Reality:  From Marketing Buzzword  To A Better Consumer Experience
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HELLO… WE’RE ZUGARA
SOME BRANDS WE’VE WORKED WITH…
CURRENT BRANDS USING OUR AR SOLUTIONS…
SHOW OF HANDS: How many of you know what  Augmented Reality  is?
My reaction to AR for the 1 st  time…
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AR is the future of how we will interact with digital information                   VIEW INTERACT ACCESS
Usually shown as reality in popular movies today…
 
 
AR looks cool, but is anybody actually using it?
 
Emerging Technology Hype Cycle - Explained
2008 – Emerging Technology Hype
2009 – Emerging Technology Hype
2010 – Emerging Technology Hype
Emerging Technology Benefit
Major advertising and marketing channels have started using AR
Online has exploded with branded engagements
Muscle Milk AR packaging
Online, all the consumer needs: Decent Computer
Online, all the consumer needs: Decent Computer Regular Web Cam
Often times a marker (or glyph):
And sometimes just an image:
And now with just a face:
Some AR executions require:
This is a barrier for the consumer
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So beyond all the hype, what’s practical for AR in the here and now?
But, just because you can do AR, does that mean you should?
What makes a good execution?
Put on your “Consumer Hat” Would you hold a print magazine up to a webcam to watch a 5 minute video?
Utility is key… Are you trying to add value for the consumer or for you?
Here’s a few examples that work…
Online - THE USPS
Online - THE USPS
OOH - PSA IN AMSTERDAM
OOH - PSA IN AMSTERDAM
POP - LEGOS’ KIOSKS
POP - LEGOS’ KIOSKS
MOBILE - iButterfly
MOBILE - iButterfly
Now For The Fun Stuff… Some Actual AR Demos…
ZugMO Motion Capture Technology
Zimon Demo
Cannonballz Demo
AT&T World Cup Banner Demo
Webcam Social Shopper Augmented Reality Shopping
Shopping Offline Is An Emotional Experience
Online, Not So Much
[object Object],Amazon 1990’s Amazon 2010
And Continues To Face Obstacles Online Catalyst To Drive Purchase 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
We Can’t All Have Apple’s Loyalty Conversion rates are low, with the “gold standard” being between 2% and 3%
Return to Sender The  average return rate  for online clothing retailers is about  20%  but goes as high as 50% for some. (Forrester Research)
But What If Consumers Could Have That “At The Rack” Experience, Online?
Webcam Social Shopper Demo
Fashionista Video
Fashionista Video
ZugMUG Prototype
ZugSTAR Augmented Reality Video Conferencing
Video Conferencing & Chat Today Limited to conversation  Little to no real-time interaction or collaboration
Video Conferencing + Augmented Reality =  Ability to share and interact with content in real time
ZugSTAR Video
ZugSTAR Video
The Future Of AR
True Markerless Via An Average Webcam More Immersive Experience Online / Kiosk
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connected TVs Will Be A Powerful Medium ,[object Object],[object Object],[object Object]
“ The best way to predict the future is to invent it.” - Alan Kay
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],ZugMO is a computer interface that allows people to interact with their computer via their web cam rather than their keyboard or mouse.  With ZugMO a person’s movements, or motions, are captured by their web cam.  This allows the person to interact with their system while several feet away. ZugMO ( Zug ara  Mo tion Capture) Proprietary Technology #1
With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration.  People no longer need to be in the same room to manipulate and discuss 3D models, as physical distance becomes less of a barrier. ZugSTAR is a web based video conferencing technology that allows people in different locations to have shared AR experiences. Like other video conferencing systems ZugSTAR allows for two-way video transmissions, but with the added functionality of allowing people to interact with one another's “augmented” experience in real time.  DID YOU KNOW?  Gartner IT predicts that by 2015 over 200 million people will be  paying  for video conferencing.  ZugSTAR ( Zug ara  ST reaming  AR ) Proprietary Technology #2
[object Object],[object Object],[object Object],[object Object],ZugMUG is a piece of facial tracking software that allows the webcam to determine where a person’s face is within the video stream. With ZugMUG a person’s face can become the “marker”, subsequently allowing for Augmented Reality executions where people no longer need to hold a piece of paper up to the webcam. ZugMUG (Zugara Facial Tracking) Proprietary Technology #3
Augmented Reality Statistics
[object Object],[object Object],AUGMENTED REALITY STATISTICS AUGMENTED REALITY REVENUE
[object Object],[object Object],AUGMENTED REALITY STATISTICS WORLDWIDE WEBCAM GROWTH RATE…
[object Object],[object Object],AUGMENTED REALITY STATISTICS WEBCAM VIDEO UPLOADS ON FACEBOOK
[object Object],[object Object],AUGMENTED REALITY STATISTICS CANNONBALLZ AR GAME STATS *Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular Unique Visitors 11,672 % Of Unique Visitors That Logged Into Facebook 11% Average Time Spent On Site 4 min 36 sec % Of Unique Visitors That Had Webcams* 80% % Of Unique Repeat Visitors 25%
[object Object],AUGMENTED REALITY STATISTICS AR POLLS – BROWSER PLUG-IN
[object Object],AUGMENTED REALITY STATISTICS AR POLLS – DO YOU HAVE A WEBCAM

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Augmented Reality: From Marketing Buzzword to Better Consumer Experience

Editor's Notes

  1. Does it provide value for your consumers or your boss?
  2. Does it provide value for your consumers or your boss?
  3. It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) "If I'd asked people what they wanted, they would have said a faster horse .“ – henry ford