A brief study on how AR VR MR is emerging and changing the landscape of brand communication journey and the buying pattern of consumers.

1. The impact of AR-VR or XR
on consumer experiences
Prepared by – Vanitha J

2. What you can expect today?
• Why is consumer experiences important in sales? – Brand 3.0
• Brands 3.0
• Entry XR technology
• History of AR/VR
• V-commerce players
• Our projects
• End line

3. Brands 3.0

4. Brands 3.0

5. Brands 3.0

6. The
communication
journey
Push marketing
Push and Pull
Collaboration and Co-creation
Staging Experiences

7. Take out
points
IT’S ALL ABOUT
“EXPERIENCES BASED
DIFFERENTIATION”
MAKE YOUR BRANDS
TALKABLE
BRANDS NEEDS TO
LISTEN AND RESPOND
TELL A STORY STOP SALES, TELL TALES

8. So what
technology
can I use to
tell stories?
Website – My online office
Mobile – A better platform for brands and
customers to interact.
Social media platform – Customers
medium to dominate brands
What next?

9. Entry of XR
technology

10. Not a modern technology
– my observations

11. How many of you watched the movie
‘Alpha’?

12. Mahabharatha epic with Sanjay the minister as a visionary

13. Aryabhatta's Magnum Opus, the Aryabhattiya was translated
into Latin in the 13th century. Through this translation,
European mathematicians got to know methods for
calculating the areas of triangles, volumes of spheres as well
as square and cube root.
Aryabhatta's ideas about eclipses and the sun being the
source of moonlight may not have caused much of an
impression on European astronomers as by then they had
come to know of these facts through the observations of
Copernicus and Galileo.

14. Astronomy in Ancient India
The one in Jaipur not only follows the
movements of the sun and the moon
to help determine auspicious dates for
events, it also helps map out the
position of the stars in the sky.
Although no telescopic instruments
were available at the time, the precise
observation of the stars was greatly
facilitated by observatories such as
Jantar Mantar.
Celestial Observatory
Tool for keeping track of the constellations
Sun Dial
Jantar Mantar in Jaipur

15. History of AR

16. Consumers are starting to experience products
before deciding whether to buy them.
A combination of virtual reality, e-commerce and
social media technology has given rise to “v-
Commerce,” a new form of selling that uses
augmented reality (AR) and is redefining what it
means to shop online.

17. AR superimposes computer-generated
images on a user’s view of the real world. The
technology provides the most accessible
virtual experience for mainstream users, and
can be delivered through mobile phones.

18. V-Commerce players

19. Amazon, the leader in
online retail, has
introduced “AR View,”
which allows customers to
experience the products
Amazon sells in their own
environments before they
buy — by seeing how an
appliance would look in
their kitchen, for example.

20. Niantic reports players
walked 53 percent more in
2018 than in 2017.
Niantic also reports that the
game has made $2 billion in
revenue to date — 811 days.

21. Snap will reportedly release AR-enabled Spectacles with dual cameras
They'll cost $350 and are expected to arrive by the end of the year.

22. Walmart’s technology incubator, which it calls “Store No. 8,” is transforming the company from a
traditional brick-and-mortar retailer to a major v-Commerce player.

23. Projects executed by my
team

24. AR – Take a pic

25. 3D Holographic
Excellence
Client – GRT
Industry – Fashion &
Jeweler
At Leela Palace,
Chennai

29. Facebook is also introducing “selfie-
commerce,” which lets people try on
virtual renditions of products by
taking pictures of themselves on
their smartphones. Instagram,
which has a stronger focus on
brands, photography and creating
different user experiences.

30. As our digital and physical
lives blend further, the
combination of immersive
technology and e-
commerce will have a
growing impact on sales
and marketing for brands.

31. Thank you