Google’s mobile friendly algorithm: is your website mobile-friendly?Webwing Technologies
Google will be releasing an update to its mobile-friendly algorithm on April 21. A mobile-friendly website displays correctly on smartphones, tablets, and other mobile devices by taking less time to load and being easy to read. Google provides a Mobile-Friendly Test tool to check if a website is mobile-friendly by entering the URL and clicking "Analyze". If the site passes, it is labeled as mobile-friendly in Google search results.
The document describes banner and in-app ideas that involve simulating breast and prostate cancer checks in inappropriate ways. It provides step-by-step instructions for "touching" or feeling different body parts and uses insensitive language. The ideas were aimed at raising cancer awareness but did so in an unethical manner.
1) The document provides guidance on setting up a successful cost-per-install (CPI) campaign using the Appnext platform, outlining key steps like app set-up, campaign set-up, tracking, and activation testing.
2) It recommends starting with a network campaign to target all publishers within selected regions before transitioning to direct-buy campaigns with curated publisher lists.
3) Tips are provided for optimal CPI rates, geo targeting, creative testing, integration of different tracking methods, and ensuring campaigns are properly activated before payment.
HEROsdk delivers an additional monetization stream, on top of any current revenue streams. In most cases, the resulting User Value grows by over 100% !
Skyrocket your conversions with pwa and push notifications Umair Mohammed
Increase your conversions with Web Push Notifications.
How other Ecommerce are using them and how can you skyrocket conversions through Browser/Web Push.
Wigzo Allows to implement them in 5 min.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Building a successful cpi campaign a how to guideAppnext
This document provides guidance on setting up a successful cost per install (CPI) mobile app marketing campaign using the Appnext platform. It discusses campaign milestones like app setup, campaign setup, tracking, activation testing, and payment. Campaign setup involves choosing between network-wide or direct-buy campaigns, geo targeting, setting the CPI rate, testing different creatives, and integrating tracking. Tracking installation and app usage is important for optimizing campaigns, knowing users, and only paying for valid installs. The document provides tips and recommendations at each stage to help campaigns succeed.
Google’s mobile friendly algorithm: is your website mobile-friendly?Webwing Technologies
Google will be releasing an update to its mobile-friendly algorithm on April 21. A mobile-friendly website displays correctly on smartphones, tablets, and other mobile devices by taking less time to load and being easy to read. Google provides a Mobile-Friendly Test tool to check if a website is mobile-friendly by entering the URL and clicking "Analyze". If the site passes, it is labeled as mobile-friendly in Google search results.
The document describes banner and in-app ideas that involve simulating breast and prostate cancer checks in inappropriate ways. It provides step-by-step instructions for "touching" or feeling different body parts and uses insensitive language. The ideas were aimed at raising cancer awareness but did so in an unethical manner.
1) The document provides guidance on setting up a successful cost-per-install (CPI) campaign using the Appnext platform, outlining key steps like app set-up, campaign set-up, tracking, and activation testing.
2) It recommends starting with a network campaign to target all publishers within selected regions before transitioning to direct-buy campaigns with curated publisher lists.
3) Tips are provided for optimal CPI rates, geo targeting, creative testing, integration of different tracking methods, and ensuring campaigns are properly activated before payment.
HEROsdk delivers an additional monetization stream, on top of any current revenue streams. In most cases, the resulting User Value grows by over 100% !
Skyrocket your conversions with pwa and push notifications Umair Mohammed
Increase your conversions with Web Push Notifications.
How other Ecommerce are using them and how can you skyrocket conversions through Browser/Web Push.
Wigzo Allows to implement them in 5 min.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Building a successful cpi campaign a how to guideAppnext
This document provides guidance on setting up a successful cost per install (CPI) mobile app marketing campaign using the Appnext platform. It discusses campaign milestones like app setup, campaign setup, tracking, activation testing, and payment. Campaign setup involves choosing between network-wide or direct-buy campaigns, geo targeting, setting the CPI rate, testing different creatives, and integrating tracking. Tracking installation and app usage is important for optimizing campaigns, knowing users, and only paying for valid installs. The document provides tips and recommendations at each stage to help campaigns succeed.
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
The document discusses various megatrends for websites in 2015 and beyond, focusing on six key areas: website performance, better search results, website design and usability, importance of content, engagement/calls to action, and social media integration. It provides details on each area, highlighting the importance of things like site speed, mobile responsiveness, content strategy, conversion optimization, and integrating social media to increase exposure and engage customers. The overall message is that websites must adapt to changing consumer behaviors and priorities to remain competitive online.
#feedyourapp- San Francisco Breakfast SeriesLocalytics
This document discusses predictive app marketing across the app lifecycle. It begins by noting the growth of mobile apps and importance of engaging and retaining users. It then outlines the app lifecycle stages of acquire, engage, and retain. For retain, it discusses how predictive modeling can be used to identify at-risk users and send personalized messages to reduce churn. Examples are given showing predictive modeling reducing churn by 6.6-14% compared to a control group. The document emphasizes using app data and embedded channels to take predictive actions that maximize user value throughout the lifecycle.
MAU Vegas 2016 — The State of Customer JourneysGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...Branch
They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why is virality so tough on mobile? How can we aim for virality ourselves?
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
1. The document outlines the 6 most common objections to investing in app analytics and marketing. These objections include not having a mobile strategy, not seeing revenue on mobile like web, already using a web-first solution, thinking free tools are sufficient, not knowing who to market to on mobile, and thinking broadcast messages are better than targeted marketing.
2. Each objection is addressed by explaining how app analytics can help overcome the limitation, such as providing app-specific metrics, insights into mobile users for segmentation, and capabilities for targeted messaging and testing/optimization that free and web-first tools lack.
3. Not having app analytics is argued to result in assumptions rather than data-driven decisions, stalled mobile efforts, lack
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
TV advertising is an effective way to build a brand and increase ROI on ad spend for mobile games. TV reaches a wide audience, including mainstream smartphone users. When combined with mobile user acquisition that is precisely timed to airings, TV can maximize exposure to the game and boost conversion rates. A successful TV campaign requires planning, measuring, and optimizing across the entire marketing funnel to fully realize quality downloads and ROI over time. AppLift supports mobile game marketers with TV partnerships and capabilities to integrate TV and mobile campaigns.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
Amazon has launched a new app called Spark, which allows users to follow other users and view a personalized feed of lifestyle photos and videos from their interests. Spark aims to promote product discovery through photos of items that link to the Amazon product page. It functions similarly to Instagram with a newsfeed, ability to post stories, and "Smiles" to like posts. Spark could create a new social network for shopping enthusiasts and generate more traffic and sales for Amazon over time. However, some may be wary of another social media platform that primarily focuses on consumption.
Branch<>Prolific Webinar: Building an Effective Mobile Growth StackBranch
With almost every 2 out of 3 digital media minutes spent on mobile*, it has become more pressing than ever for brands to devise an effective digital strategy to capture the mobile opportunity. However, navigating the sea of tools and services available is daunting, often times requiring cross-department collaboration and a painful process of trial-and-error to build the right mobile growth stack for your business.
We believe in the agile approach in tackling this challenge.
Prolific's Director of Strategy and Growth Al Harnisch and Branch's Chief Revenue Officer Eric Stein shares an in-depth discussion on the following topics:
-Key components of a typical Mobile Growth Stack for enterprises
-Examples of a great starting point vs a mature mobile growth stack
-The cross-channel/platform nature of the modern mobile consumer
-Best practices for mapping out your channel strategies to drive growth and engagement
-Case study of a major US retailer and their mobile growth stack
10 mistakes that can kill your growth (and how to avoid them)TheFamily
The document outlines 10 common mistakes that can hinder growth and provides tips to avoid them. These mistakes include: using the wrong AARRR metrics, not using tracking tools, failing to onboard users properly, not communicating with users, underestimating the power of email, not encouraging sharing, not spending enough time on copywriting, focusing on content creation over distribution, A/B testing on too small audiences, and thinking growth hacking is free or doesn't require resources. The document encourages the use of tools like Google Analytics, Intercom, SumoMe, and guest blogging and influencer marketing to help with growth.
HasOffers is a performance marketing platform that connects advertisers and publishers through mobile app tracking and networks globally. It provides campaign targeting and tracking across desktop, mobile web, and apps. HasOffers saw a 12% increase in click-to-install rates by passing data directly to mobile apps without redirects. The platform also offers a flexible API that large clients use to integrate custom technology. Performance marketing is a global business, and insights were shared from networks and campaigns in Asia, Europe, and the US, highlighting differences in top performing apps, devices, and user behaviors across regions. Emerging opportunities mentioned include video ads and tracking traffic between apps and mobile web.
How to integrate push notifications with Appboywavelabs
Presenting the integration of push notifications with Appboy, this Friday. Appboy is basically a third party service that enables customization and control of push notes at a minute level.
Mobile marketing orchestration often fails to engage users because it treats all users in a segment the same, missing each user's unique intent. Octo is an AI solution that addresses this by creating unique profiles for each individual user based on their behavior, and uses machine learning to analyze user data and send highly personalized, contextual notifications to maximize engagement. This helps increase retention, lifetime value and other metrics that traditional marketing struggles with.
The document outlines 3 mobile trends for 2015: 1) Platforms will integrate vertical development tools to streamline app creation. 2) User acquisition will shift from aggressive growth tactics to defensive user retention strategies. 3) Alternative user acquisition channels beyond app stores will proliferate, giving an advantage to companies experimenting with emerging channels.
This presentation is a Marketing Plan for a hypothetical App - Penny Wise.
This was created by Hinal Shah during an internship with Prof. Sameer Mathur (IIM Lucknow).
Google Analytic for Mobile ApplicationsRajith Rajan
This document provides an overview of mobile app analytics and insights. It discusses analyzing play store campaigns, optimizing user experience by understanding user flows and drop off points, identifying app crashes and exceptions, analyzing social interactions, and focusing on high value users and operating systems. Key metrics mentioned include downloads, sessions, active users, screens, exceptions, social actions, and loyalty. The goal is to understand user behavior to improve the app experience and focus efforts.
Creative techniques can enhance training by helping trainers develop, deliver, and promote courses in new ways. There are many creative techniques that fall into four broad categories: challenges, alternatives, random connections, and provocations. While some techniques may not work for every trainer, experimenting with different techniques is encouraged to discover which ones are most effective. The document provides examples of specific creative techniques like boundary examination and breaking conventions to spark new ideas.
Diabetes And Bhramari Dr Shriniwas Kashalikardrphalgune
The document discusses how the pranayama technique called Bhramari can help overcome common respiratory infections associated with diabetes. Bhramari involves humming with the fingers placed in specific positions on the face and ears during prolonged expiration. It is believed to work through internal vibrations produced, stimulating internal organs like the sinuses, throat, and larynx. While more clinical trials are needed, the author finds Bhramari to be a calming and soothing activity.
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
The document discusses various megatrends for websites in 2015 and beyond, focusing on six key areas: website performance, better search results, website design and usability, importance of content, engagement/calls to action, and social media integration. It provides details on each area, highlighting the importance of things like site speed, mobile responsiveness, content strategy, conversion optimization, and integrating social media to increase exposure and engage customers. The overall message is that websites must adapt to changing consumer behaviors and priorities to remain competitive online.
#feedyourapp- San Francisco Breakfast SeriesLocalytics
This document discusses predictive app marketing across the app lifecycle. It begins by noting the growth of mobile apps and importance of engaging and retaining users. It then outlines the app lifecycle stages of acquire, engage, and retain. For retain, it discusses how predictive modeling can be used to identify at-risk users and send personalized messages to reduce churn. Examples are given showing predictive modeling reducing churn by 6.6-14% compared to a control group. The document emphasizes using app data and embedded channels to take predictive actions that maximize user value throughout the lifecycle.
MAU Vegas 2016 — The State of Customer JourneysGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...Branch
They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why is virality so tough on mobile? How can we aim for virality ourselves?
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
1. The document outlines the 6 most common objections to investing in app analytics and marketing. These objections include not having a mobile strategy, not seeing revenue on mobile like web, already using a web-first solution, thinking free tools are sufficient, not knowing who to market to on mobile, and thinking broadcast messages are better than targeted marketing.
2. Each objection is addressed by explaining how app analytics can help overcome the limitation, such as providing app-specific metrics, insights into mobile users for segmentation, and capabilities for targeted messaging and testing/optimization that free and web-first tools lack.
3. Not having app analytics is argued to result in assumptions rather than data-driven decisions, stalled mobile efforts, lack
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
TV advertising is an effective way to build a brand and increase ROI on ad spend for mobile games. TV reaches a wide audience, including mainstream smartphone users. When combined with mobile user acquisition that is precisely timed to airings, TV can maximize exposure to the game and boost conversion rates. A successful TV campaign requires planning, measuring, and optimizing across the entire marketing funnel to fully realize quality downloads and ROI over time. AppLift supports mobile game marketers with TV partnerships and capabilities to integrate TV and mobile campaigns.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
Amazon has launched a new app called Spark, which allows users to follow other users and view a personalized feed of lifestyle photos and videos from their interests. Spark aims to promote product discovery through photos of items that link to the Amazon product page. It functions similarly to Instagram with a newsfeed, ability to post stories, and "Smiles" to like posts. Spark could create a new social network for shopping enthusiasts and generate more traffic and sales for Amazon over time. However, some may be wary of another social media platform that primarily focuses on consumption.
Branch<>Prolific Webinar: Building an Effective Mobile Growth StackBranch
With almost every 2 out of 3 digital media minutes spent on mobile*, it has become more pressing than ever for brands to devise an effective digital strategy to capture the mobile opportunity. However, navigating the sea of tools and services available is daunting, often times requiring cross-department collaboration and a painful process of trial-and-error to build the right mobile growth stack for your business.
We believe in the agile approach in tackling this challenge.
Prolific's Director of Strategy and Growth Al Harnisch and Branch's Chief Revenue Officer Eric Stein shares an in-depth discussion on the following topics:
-Key components of a typical Mobile Growth Stack for enterprises
-Examples of a great starting point vs a mature mobile growth stack
-The cross-channel/platform nature of the modern mobile consumer
-Best practices for mapping out your channel strategies to drive growth and engagement
-Case study of a major US retailer and their mobile growth stack
10 mistakes that can kill your growth (and how to avoid them)TheFamily
The document outlines 10 common mistakes that can hinder growth and provides tips to avoid them. These mistakes include: using the wrong AARRR metrics, not using tracking tools, failing to onboard users properly, not communicating with users, underestimating the power of email, not encouraging sharing, not spending enough time on copywriting, focusing on content creation over distribution, A/B testing on too small audiences, and thinking growth hacking is free or doesn't require resources. The document encourages the use of tools like Google Analytics, Intercom, SumoMe, and guest blogging and influencer marketing to help with growth.
HasOffers is a performance marketing platform that connects advertisers and publishers through mobile app tracking and networks globally. It provides campaign targeting and tracking across desktop, mobile web, and apps. HasOffers saw a 12% increase in click-to-install rates by passing data directly to mobile apps without redirects. The platform also offers a flexible API that large clients use to integrate custom technology. Performance marketing is a global business, and insights were shared from networks and campaigns in Asia, Europe, and the US, highlighting differences in top performing apps, devices, and user behaviors across regions. Emerging opportunities mentioned include video ads and tracking traffic between apps and mobile web.
How to integrate push notifications with Appboywavelabs
Presenting the integration of push notifications with Appboy, this Friday. Appboy is basically a third party service that enables customization and control of push notes at a minute level.
Mobile marketing orchestration often fails to engage users because it treats all users in a segment the same, missing each user's unique intent. Octo is an AI solution that addresses this by creating unique profiles for each individual user based on their behavior, and uses machine learning to analyze user data and send highly personalized, contextual notifications to maximize engagement. This helps increase retention, lifetime value and other metrics that traditional marketing struggles with.
The document outlines 3 mobile trends for 2015: 1) Platforms will integrate vertical development tools to streamline app creation. 2) User acquisition will shift from aggressive growth tactics to defensive user retention strategies. 3) Alternative user acquisition channels beyond app stores will proliferate, giving an advantage to companies experimenting with emerging channels.
This presentation is a Marketing Plan for a hypothetical App - Penny Wise.
This was created by Hinal Shah during an internship with Prof. Sameer Mathur (IIM Lucknow).
Google Analytic for Mobile ApplicationsRajith Rajan
This document provides an overview of mobile app analytics and insights. It discusses analyzing play store campaigns, optimizing user experience by understanding user flows and drop off points, identifying app crashes and exceptions, analyzing social interactions, and focusing on high value users and operating systems. Key metrics mentioned include downloads, sessions, active users, screens, exceptions, social actions, and loyalty. The goal is to understand user behavior to improve the app experience and focus efforts.
Creative techniques can enhance training by helping trainers develop, deliver, and promote courses in new ways. There are many creative techniques that fall into four broad categories: challenges, alternatives, random connections, and provocations. While some techniques may not work for every trainer, experimenting with different techniques is encouraged to discover which ones are most effective. The document provides examples of specific creative techniques like boundary examination and breaking conventions to spark new ideas.
Diabetes And Bhramari Dr Shriniwas Kashalikardrphalgune
The document discusses how the pranayama technique called Bhramari can help overcome common respiratory infections associated with diabetes. Bhramari involves humming with the fingers placed in specific positions on the face and ears during prolonged expiration. It is believed to work through internal vibrations produced, stimulating internal organs like the sinuses, throat, and larynx. While more clinical trials are needed, the author finds Bhramari to be a calming and soothing activity.
The Junta Nacional del Café represents 52 coffee cooperatives and associations with 55,000 producers in Peru. Through surveys and legal document reviews, it found cooperatives facing threats from tax authorities despite coffee being an important export crop. It advocated to government, assembling evidence of cooperatives' social and economic benefits. This led to stopped orders against cooperatives and improved agricultural union support, though sanctions were not fully revoked. The organization now stresses evidence-based policy proposals and building partnerships to strengthen smallholder participation in value chains.
ICT access needs and challenges for agricultural stakeholdersICT access needs and challenges for agricultural stakeholders by Stella Kamuyu Wanjau - EAFF
Grading Happiness For Total Stress Management Dr. Shriniwas Kashalikardrphalgune
1. The document discusses grading happiness using criteria like durability, number of people involved, and intensity to determine how fulfilling various activities are.
2. It provides examples like Buddha's lifelong happiness scoring an A while temporary pleasures might be a C or D.
3. The tips encourage becoming more objective over time to skillfully choose activities for maximum happiness through gradation and reinforcement rather than following prescriptions blindly.
This document summarizes a study on the use of volunteer farmers (farmer trainers) to disseminate dairy feeding technologies in Kenya, Uganda, and Rwanda. The study found that over 2,000 farmer trainers have been recruited across the three countries. Farmer trainers cover long distances on foot or bicycle to conduct training sessions and have trained thousands of farmers. While the approach provides benefits like knowledge gain and social status, farmer trainers also face challenges like transportation costs and high farmer expectations. The study recommends providing incentives and support to farmer trainers to improve the sustainability and effectiveness of this voluntary extension approach.
Massage And Superliving Dr. Shriniwas Kashalikardrphalgune
Massage has many health benefits. It improves circulation throughout the body and strengthens tissues, nerves, and metabolic activity. Regular massage, including self-massage of the head and feet, can significantly improve health and flexibility. Foot massage in particular is recommended two to three times per week to improve circulation in the feet and prevent common foot ailments, especially for those with jobs requiring long periods of standing or walking. Massage is especially helpful for diabetics in preventing damage to the feet. Massage is most beneficial when given with care rather than commercially.
This document summarizes an analysis conducted by the UN Food and Agriculture Organization on estimating required investments in agricultural extension services to achieve zero hunger and climate change adaptation goals. It describes the methodology used, which involves developing a country-specific formula to calculate the needed number of extension agents based on socioeconomic indicators. Sample results are provided for several countries showing current spending, estimated required investments under baseline and climate change scenarios, and the gap. Regional averages are also estimated. The document discusses limitations and makes recommendations to improve data quality and test more efficient investment approaches.
The document reports on a study of entry paths and capacity development needs of emerging black sugarcane farmers in South Africa. It finds that most farmers had little agricultural education and entered farming through the rare path without experience. Mentorship and extension were seen as important for agronomic skills, while accountants and training were key for financial skills, and experience for labor management. The conclusions recommend tailoring support like mentorship to farmers' diverse backgrounds and complementing it with extension.
The document discusses Community Development Foundation's wholesale microfinance strategy in Nigeria to improve access to finance for agriculture. It provides loans to apex community organizations, who then lend to individual members. This reduces transaction costs compared to lending directly. Challenges include funds not reaching members and political influence. Capacity building for apex organizations is important. CDF was established in 1993 to provide financial services and capacity building to grassroots organizations through a wholesale model.
This document summarizes Nawsheen Hosenally's blog "Nawsheen's World" which focuses on youth, agriculture, and ICTs. The blog was created in 2008 but began focusing more on agriculture after a 2011 training. It shares information on agriculture best practices, youth success stories, and Nawsheen's experiences in agriculture. The blog aims to raise awareness of opportunities and challenges faced by youth. While maintaining the blog is time consuming, Nawsheen feels it has increased their network and understanding of agricultural issues.
Vruddha Trihi Samruddha Bestseller For Sexy Aging Dr. Shriniwas Kashalikardrphalgune
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
How Magento Multi-Vendor Mobile App Boosted Sales of its Users ?CedCommerce
Get to know how converting their Magento Marketplace into a Magento Multi-Vendor Mobile App helped CedCommerce Marketplace User see a boost in their sales... Continue Reading.. http://bit.ly/2ezljE8
The document discusses mobile apps and the app market. It notes that in 2010 there were over 6 billion app downloads and that downloads are estimated to reach 50 billion by 2012. It also discusses GetJar, the world's second largest app store, which sees 80 million downloads per month. The document then examines strategies for using apps versus mobile web and discusses how companies like Facebook and Associated Press have leveraged the "App it!" tool to successfully promote their mobile offerings across different device platforms.
The document discusses digital trends in the luxury industry. It finds that digital influences 20% of luxury sales, with over 45% of purchases influenced by digital. Most visits are from smartphones and tablets. Younger consumers aged 18-24 are the second largest demographic visiting luxury sites. The document outlines best practices for omni-channel marketing, mobile strategies like geo-location apps, and social media strategies like user generated content and social commerce.
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Huntere-dialog GmbH
This document discusses trends in Facebook advertising, including the rise of mobile and video. It notes that most video views are now on smartphones, and video is becoming the dominant format for mobile ads. The document also discusses measuring offline conversions from Facebook ads, including attributing offline purchases to ad clicks and views. It provides an example of using a marketing partner called ROI Hunter to connect offline transaction data to Facebook to optimize ad campaigns and measure true ROI, including a case study of a retailer that saw a 26x ROI using this approach.
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid GrowtheMarketer
Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.
This document summarizes a smartphone marketing solution that consists of building a native mobile app for iPhone and Android and providing a content management system (CMS). The solution allows businesses to drive engagement through location-based messaging, push notifications, user-generated content, and analytics. The CMS enables easy management of app content and real-time messaging to users based on their location through features like geofencing and iBeacons.
This document summarizes a smartphone marketing solution that consists of building a native mobile app for iPhone and Android and providing a content management system (CMS). The solution allows businesses to drive engagement through features like push notifications, geofencing, user generated content, and a live customer map. The CMS enables easy management of app content and analytics without technical skills.
This document summarizes a smartphone marketing solution that consists of building a native mobile app for iPhone and Android and providing a content management system (CMS). The solution allows businesses to drive engagement through location-based messaging, push notifications, user-generated content, and analytics. The CMS enables easy management of app content and real-time messaging to users based on their location.
This document summarizes a smartphone marketing solution that consists of building a native mobile app for iPhone and Android and providing a content management system (CMS). The solution allows businesses to drive engagement through features like push notifications, geofencing, user generated content, and a live customer map. The CMS enables easy management of app content and analytics without technical skills.
7 Mobile App Marketing Campaigns for Retail SuccessJustina Perro
Localytics' CMO Josh Todd and Head Of Content Justina Perro walk through industry insights and real-life examples of solid mobile app marketing campaigns for retail brands.
App developers are increasingly spending more on advertising, moving away from CPM and CPC models towards cost-per-install (CPI) models. CPI is believed to be more cost-effective with better lead quality. However, incentivized CPI leads to poor lead quality and retention as users download apps for rewards rather than interest. The document recommends using non-incentivized CPI to acquire interested users and discusses how to properly implement mobile app postback tracking.
This document discusses strategies for growing and engaging users on Facebook apps. It outlines 11 key distribution options on Facebook like feeds, notifications, requests, and ads. It emphasizes that Facebook products rely on viral distribution amplified by these channels. It also stresses the importance of measuring user behavior to identify hindrances and continually improve growth and engagement over time through testing and creativity.
This document discusses opportunities for mobile advertising in Vietnam. It notes that Vietnam has over 12 million smartphone/tablet users and mobile searches have increased 500% in recent years. Most Vietnamese mobile users search for information, products, and reviews on their phones. The top industries attracting mobile attention are games, ecommerce, and shopping. However, mobile ad revenue in Vietnam is currently dominated by OTT players like Zalo and Line due to their large user bases. The document provides recommendations for running successful mobile ad campaigns in Vietnam through developing high quality mobile apps and websites and partnering with local mobile ad networks and agencies.
The mobile browser extension allows users to earn cash back and apply coupons when shopping on partner websites from their mobile browser. It monitors browser URLs and displays buttons to activate cash back or automatically apply available coupons. Notifications then confirm cash back activation or coupon application for the shopping session. The extension aims to increase user retention and purchases by reminding users of cash back and coupons when they are off-site. It is compatible with both Android and iOS browsers using technologies like Kotlin, Swift, and various SDKs and libraries.
The document discusses the growing app industry and challenges of app marketing across different platforms and devices. It introduces App It!, a service from GetJar that allows developers to provide a single link for users to download an app or access a mobile site, regardless of their device. Several examples are given of companies that saw a significant increase in downloads and clicks by promoting their App It! link in emails, on websites and through Twitter.
Spare Change is a micropayments system designed for social networks. Launched in 2008, Spare Change has securely processed over 1,000,000 transactions for hundreds of thousands of users.
This document provides guidance on increasing adoption of event mobile apps. It emphasizes that adoption drives monetization and success. The foundational steps for success are to focus on serving attendees by providing an app that meets their wants and needs such as accessing session content and contacts. It also stresses the importance of having a mobile app rollout and marketing plan to drive downloads through relevant notifications and content. Metrics and attendee satisfaction are critical to developing sponsorship opportunities and pricing. Overall, the document advocates for strategies to increase attendee value, engagement, and adoption as the key to success for event mobile apps.
Amplify Your Push Notification DeliveryMoEngage Inc.
Are you able to gauge Push Delivery Campaign success correctly? What are the factors affecting your Push campaigns? Is there a way to achieve higher delivery rate with all mobile devices?
Get all the answers for Push Notification Campaigns in this insightful presentation including industrywide research statistics.
To Amplify Push delivery for your brand click here https://bit.ly/2BDNWjZ
Users are reaching for mobile devices numerous times every day specifically to use mobile apps. The power and
freedom of connected mobile computing continues to raise expectations but users have little patience for problematic
apps. Mobile device users heavily rely on peer reviews and star ratings to help them choose their apps. Once a
mobile app is installed, that app is judged for its speed, responsiveness and stability which define the user experience
and overall satisfaction. Yet this study finds that users are experiencing app issues regularly. Critically, this report
reveals that apps that exhibit issues are quickly abandoned after just a couple of occurrences.
For a company who creates mobile apps, while good performance can lead to satisfied user and app downloads,
poor performance will result in quick app abandonment. The findings indicate that the key to loyal customers from
mobile apps is directly related to the mobile app performance, stability and resource consumption. Metrics defining
the mobile app user experience must be measured from the customer’s perspective and ensure it meets or exceeds
expectations at all times. The consequence of failing to meet user expectations is not only app abandonment – it also
leads to a tarnished brand with lost revenue opportunities from both current and future users.
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1. Augmented Reality Data: The Webcam Social Shopper Zugara Inc. Los Angeles, CA [email_address] www.zugara.com www.webcamsocialshopper.com
2. Executive Summary In late Summer (2011) our ecommerce augmented reality software The Webcam Social Shopper (WSS) was integrated into Banana Flame’s site. This deck details the data we’ve been seeing since launch, including: USAGE: Over 40% of shoppers click on the call to action on product detail pages, and that number is trending upwards. ENGAGEMENT: Nearly 80% of the people that are presented with the motion capture interface, use it. ROI: 50% more shoppers have been clicking on the “Add To Cart” button since WSS was integrated.
6. A High Percentage Of People Have Webcams, And Use WSS STEP 1 SYNPOSIS: After being prompted to allow Flash to access their webcam and being presented with an instructions page, the shopper then steps back and WSS uses facial tracking to overlay the apparel item in front of them (“Step 1”). 85% of shoppers that originally clicked on the call to action allow Flash to access their webcam and proceed to Step 1.
7. Nearly 4 in 5 WSS Users Use The Motion Capture Interface STEP 2 SYNOPSIS: The shopper is now able to use motion to move and scale the apparel item (“Step 2”). 67% of shoppers that clicked on the call to action on the product detail page ultimately use the motion capture interface to proceed from Step 1 to Step 2. 79% of the shoppers that made it to Step 1 use the motion capture interface to proceed to Step 2.
8. Most Shoppers Choose To Go Deep Into The WSS Process STEP 3 SYNOPSIS: The shopper can use motion to browse various colors of the apparel item or take a photo (to share with friends) (“Step 3”). 59% of shoppers that clicked on the call to action on the product detail page ultimately proceed to Step 3. 69% of shoppers that made it to Step 1 ultimately use the motion capture interface to proceed to Step 3. 56% of shoppers that that made it to Step 1 ultimately use the motion capture interface to take a photo.
9. At Each Individual Step In The Process, Engagement Is High 42% Click On The Call To Action Step 1 – Step Back: Step 2 – Adjust Garment: Step 3 – Colors & Photos: Product Detail: Flash Access: 85% Allow Flash Access 79% Use Motion To Proceed To Step 2 88% Use Motion To Proceed To Step 3 81% Take A Photo WSS Usage Funnel Percentages Pertain Only To The Visitors For That Specific Element Of The Funnel
11. Banana Flame Is Seeing A Substantial Lift In Conversion Rates Banana Flame has seen a 50% increase in conversion on the “Add To Cart” button since the launch of WSS.
12. As Well As Sales That Are Directly Attributable To WSS - Elizabeth Cardy, 22 Banana Flame Shopper