A professional portfolio of where I've been, where I'm going, and where I want to be.

1. PERSONAL BRAND EXPLORATION
Joshua DeMore
Project & Portfolio I: Week 1
January, 2022

2. Racing, it's what put me to sleep as a child, it's what
calmed me as an angsty teen. Decorated
automobiles
fi
xed with bright paint and corporate
sponsors have kept me tantalized with their
mystique and ballet on track. My passion is history
and storytelling. What makes men and women lose
sleep, sacri
fi
ce families and leave their homes all for
the sake of speed. I live to help these men and
women accomplish this, and tell their story from the
fi
rst race,
fi
rst crash and the
fi
rst taste of winners
champagne. Along the way, telling my own story on
what a team or series can do for the world.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sponsoring Manager
• Marketing Strategy Manager
• Account Executive, Driver and
Team Marketing
BRAND ARCHETYPE - My two
unique archetype is the explorer. My
passion is to provide potential sponsors a
unique and creative opportunity to partner
with a team or series. In doing so,
creating engaging content that creates
excitement, creates curiosity and inspires
their brand for a historic partnership.
Marketing Manager/Director for Motorsports Industry

4. TARGET AUDIENCE
Motorsports HR
Donna Brown
Outreach Plan:
• Follow and connect on LinkedIn as well as on Twitter
• She constantly tweets up to dates for Aston Martin,
commenting and retweeting goes a long way!
• She does not have many followers and her interactions
to the ones she has is what I would consider almost
100%. Messaging on Twitter would be a great way to
start after 7 days.
Senior HR Manager at Aston
Martin
Carissa Cook
Outreach Plan:
• She is active on Instagram, I will give her a follow. I will
also connect with her on LinkedIn
• Connecting over our passion for riding motorcycles
would be a great way. She posts often about riding and
is active on her comment board.
• I will follow her immediately and comment on posts only
speci
fi
c to our motorcycle connection.
Employee HR Manager at
NASCAR
Cherie Comeau
Outreach Plan:
• Connect with Cherie on LinkedIn and Twitter.
• I will engage with Cherie on her love of the Boston
Bruins, as I too am a fan.
• I will reach out to Cherie on LinkedIn because of her
positive and motivational based content. This will be
done within the
fi
rst 30 days of engaging on Twitter.
Human Resources at Turner
Motorsports

5. GOALS
Short Term: 2023
• Contact all Indianapolis based GT World Challenge
Series teams (10) before Graduation or by the end of
the 23’ racing season. Enroll again to Fullsail in
Masters of Public Relations
Mid Term: 2031
• No matter with a team or series as a team and driver
marketer, create new growth from sponsorship for my
employer by 5% in a 5 year span. In doing so,
acquire 1 large primary corporate sponsor or 1
secondary sponsor in that same 5 year span.
Long Term: 2041
• Achieve my
fi
nal position and last role in the
motorsports industry as I approach year 50 of my life.
Become the PR executive for Porsche Motorsports of
North America. Assist in creating 5 new opportunities
for customer based race teams, exclusively for
people of color.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Creative Suite
SOFT
HARD
Adept
Social Marketing Adept
Leadership Adept
Creative Thinking Expert
Content Development
SOFT
HARD
Novice
Vendor Development Novice
Communication Adept
Interpersonal Skills Novice

7. I pledge to the motorsports community to
seek fresh and new alternatives when it
comes to promoting and marketing. I look for
unique sponsorship opportunities in a
progressive world to market jointly with a
team, driver or series.
PROMISE

8. CREDENTIALS
Work Experience:
• Photographer at Circle City Speedway
• Content Creator for Northbilt Customs
• Performance Parts/Automotive Sales at Roush
Racing
• Squad Leader in the US Army
Education:
• Bachelors in Sports Marketing and Media
(EXP 2023)
Awards:
• National Society of Collegiate Scholars
• 3rd place, Best Action Photograph, Indiana
State Fair 2020
• Photograph of the Year (2019) for Northbilt at
Bikebound Magazine
• Soldier of the Year (2017), Battalion Level

9. COMPETITION
Chase Bartlett
Industry Experience:
• Procurement Specialist at Z-TECH
Solutions, LLC
Education:
• Associate’s Degree in
• achelors of Science in Sports Marketing and Media
from Fullsail University (EXP 2023)
Leadership Experience:
• Assistant Manager for Walmart
• Asset Protection Manager for Walmart
Skills and Pro
fi
ciencies:
• Sales - 1 endorsements
• Project Sales - 1 endorsements
• Customer Satisfaction - 1 endorsements
Joshua DeMore
Overall Online Presence:
• Presently he has 40 connections with no customized
banner. Chase’s headshot is quite professional, it has a
nice backdrop as well. His pro
fi
le in LinkedIn gives
good detail of his current professional life but lacks
industry speci
fi
c roles. He lacks published articles.
Chase is on Facebook as well as Instagram. His name
seems to be shared as it took sometime to
fi
nd his
LinkedIn, Facebook and Instagram. His LinkedIn URL is
not unique.
• Grade: Between Poor and Average with a 50 out of 100
Industry Experience:
• Photographer at Circle City Raceway,
Owner of Backmarker Media
Education:
• Bachelors of Science in Sports Marketing and Media
• Technical Degree in Automotive and Diesel Repair
Leadership Experience:
• Shop Manager, Northbilt Customs
• Content Manager, Northbilt Customs
• US Army NCO
Skills and Pro
fi
ciencies:
• Social Marketing - 0 endorsements
• Photography - 0 endorsements
• Social Media - 0 endorsements
Overall Online Presence:
• Presently I have no connections with no custom
banner. While unique, it is not a professional headshot.
My pro
fi
le lacks depth and is in need of an overhaul to
re
fl
ect my current industry wishes. I currently have no
published articles. I am active on Facebook for
personal use, but my Media company I utilize my own
website, Twitter and Instagram. My LinkedIn URL is not
custom.
• Grade: Poor 20 out of 100, and that is generous.

10. COMPETITION
Mike Davis
Noteworthy Experience:
• PR and Marketing Director Ultra Motorsports
• PR Manager Fingerprint inc. (Anheuser-Busch Agency)
Joshua DeMore
Industry Experience:
• Managing Director, Dale Earnhardt Jr.
Brand and Digital Media,
Communications Director, Founder
Dirty Mo Media
Education
• Bachelors of Science in Journalism from Georgia
Southern University
Skills and Pro
fi
ciencies:
• Social Media - 15 endorsements
• Marketing - 15 endorsements
• Public Relations - 9 endorsements
Overall Online Presence:
• Davis has 500+ connections but no customized banner.
Davis’s headshot while it is professional. It does seem it
was taken in a crowd. His pro
fi
le is well detailed and
outlays his current and past experiences. Being the
director of Brand and digital media, he is extremely
active on Twitter and instagram. His LinkedIn is
however, not unique to him.
• Grade: I would grade it between Average, with a 70 out
of 100. Given his role, he can improve it.
Industry Experience:
• Owner Backmarker Media, Sponsoring
Manager Conquest Racing
Education:
• Bachelors of Science in Sports Marketing and Media
from Fullsail University
• Master of Public Relations from Fullsail University
Leadership Experience:
• PR Manager Jucos Racing
• Digital Content Manager Ed Carpenter Racing
Skills and Pro
fi
ciencies:
• Public Relations - 10 endorsements
• Digital Media - 15 endorsements
• Sponsor Marketing - 10 endorsements
Overall Online Presence:
• Compared to 7 years ago, I have amassed 400+
connections and my unique banner is my own company
name. My headshot while not traditional, shows my my
continued love for the US Army and wanting to be
directly involved with the team I work for. My pro
fi
le is
set up to showcase my broad work in the motorsports
industry, with blog articles published and shared from
my website. I maintain my active Facebook, Instagram
and Twitter presence as well. My LinkedIn URL is
customized for my media company.
• Grade: Superior 90 out of 100

11. BRAND POSITION
For race teams or drivers who require sponsorship, I provide
freedom to be yourself, the creativity to be your own hero,
wrapped jointly with modern and progressive sponsorship
marketing. I take creative risks that others will not, like
combining the cannabis industry to household race teams
and organizations. Staying ahead of the current trends to
secure your team or series
fi
nancial footing is key.
“BACKMARKER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Winchester Speedway, Photographer
‣ 2022 Season, Winchester Indiana
• Performance Racing Industries Convention
‣ November 2022, Indiana Convention Center
• Photographer Midget Week, Brady Bacon Racing
‣ July 2022, Circle City Raceway
Digital Marketing
• Primary Content: My content will be video and photography
primarily, with driver and team based articles. I enjoy utilizing unique
sound tracks, and creating innovative interviews similar to Nardwuar
the Human Serviette
• Primary Tools:I will publish all videos related to on track activities
and main series articles to my media based website. More personal
driver interviews I will upload to my personal website. Twitter and
Instagram will be used to showcase new content drops and
upcoming coverage
• Website: My personal website will showcase my unique personality
and how my archetypes interact and draw in drivers for unique sit
downs. My media based website can act to discuss season updates
or on going controversies, or a video showcasing a particular car on
track.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking for a mentor that have a proven track
record for progressive and forward thinking in sponsor
level marketing and digital media thinking. While they
do not need to have motorsports experience, they must
have proven track record of sponsor procurement and a
history of creative and captivating story telling for the
team or organization they work for. I will establish this
partnership by March of 2023.
Formal Education
• BS Sports Marketing and Media (2023)
• Masters of Public Relations (2027)
Technical Skills
• Content Development from LinkedIn Learning, Febuary
2022
• Vendor Development from LinkedIn Learning, July 2022
• Adobe CMS Course from Adobe/LinkedIn Learning,
September 2022
Soft Skills
• Interpersonal Skills Training from LinkedIn Learning March
2022
• Communication Skill Training from LinkedIn Learning, April
2022
• Problem Solving Skill Training from LinkedIn Learning, August
2022

14. Joshua DeMore
You know team sponsors? Well, what I do is
create stories based on the teams and drivers
that are present in this series. In doing so, I represent
a winning tradition that capitalizes on our values to process not only our
needs into the future but our sponsors as well. In fact, I took several courses
designed to market a brand and company successfully, on top of achieving
my Bachelors in Sports Marketing and Media, I also acquired my Masters in
Public Relations.
“

15. REFERENCES
admin. (n.d.). Contact Us. Turner Motorsport Racing. Retrieved
January 10, 2022, from https://tmsracing.com/contact-us/
Content Editor. (2021, December 30). Motorsportjobs.com.
https://www.motorsportjobs.com/en/job/content-editor-2
Doyle, A. (2013, August 8). What Are Soft Skills? The Balance
Careers; The Balance. https://www.thebalancecareers.com/
what-are-soft-skills-2060852
How to List Technical Skills on a Resume | 10+ Examples.
(2021, January 14). Resume Genius. https://
resumegenius.com/blog/resume-help/technical-skills
https://twitter.com/cheriecomeau. (n.d.). Twitter. Retrieved
January 10, 2022, from https://twitter.com/CherieComeau
https://twitter.com/donnabr81534976. (n.d.). Twitter. Retrieved
January 10, 2022, from https://twitter.com/donnabr81534976
Meet the Team. (n.d.). NASCAR Careers. Retrieved January
10, 2022, from https://careers.nascar.com/meet-the-team/
MindTools. (2021). SMART goals – how to make your goals
achievable. Mindtools; Emerald Works. https://
www.mindtools.com/pages/article/smart-goals.htm
Sponsoring Manager. (2021, August 26). Motorsportjobs.com.
https://www.motorsportjobs.com/en/job/sponsoring-manager
Thomas, M. (2021, April 15). Who Is Dale Earnhardt Jr.'s Right-
Hand Man, Mike Davis? Sportscasting | Pure Sports. https://
www.sportscasting.com/who-is-dale-earnhardt-jr-s-right-hand-
man-mike-davis/