How do we decide on things? How do we choose what is better Coke or Pepsi? Is it something innate or something learned?
This 45 minute presentation is aimed at finding out how we are influenced and why we share the things we share.
I Would Do Anything For A Like But I Won't Do ThatJeph Maystruck
In a world where anyone can be a publisher, you have to fight for the most valuable asset of all, people's attention. Every day it gets more difficult to stand out, but every day you have an opportunity to stand out.
When it comes to Social media don’t forget the social part of it. No one cares about you until you care about them. Engage, interact, retweet, like, and share. Help others and eventually they will help you.
People only go online for two reasons, to solve a problem or to entertain themselves, nothing else. Remember this when you’re publishing on your website and sending email.
I would do anything for a like, but I won’t do that.
What do we share?
The absolutely, positively, without a doubt best things about our school are:__________.
We could interact with ___________________ on Twitter, ___________________ too, as well as ___________________. A good list to follow would be ___________________ and ___________________ would be a great hash tag to search.
On Twitter we could do a really cool ___________________ contest to give away __________________ to our friends.
We could do a really cool ___________________ contest to give away __________________ to our fans. Remember, Facebook only allows 10-12% of your fans to see your posts, bump up liberally. We could start a weekly __________________ to engage people on our page.
Instagram
People would really want to see ___________________ at our school, as well as ___________________ and ___________________.
We could do a really cool ___________________ contest to give away __________________ to our friends.
People want to follow us on social media because _________________________.
Don’t tell people to like your institution, give people reason to like it.
Don’t tell people to follow you online, give people a reason to like you online.
Don’t tell people to share something, give people a reason to share what you are doing.
How The C-Suite Use Social Media [With a focus on Twitter]Jeph Maystruck
How the C-suite use social media was a presentation given March 4th, 2014 in Regina. The first part was a background on Social Media and why it's here to stay. The second part is the 5 Myths about Twitter, and finally we end off with my 3 how-to's. It's a fun one!
Learn more at http://strategylab.ca
Love,
Jeph
Everything you've heard about social media is wrongJeph Maystruck
A presentation about branding in 2013. It's not about social media, it's not about impressions, it's about making a connection. It's about delighting a customer, it's about acquiring feedback as much as possible. It's about actually caring about a customer.
The 13 Worst Mistakes Everyone Makes When Writing a News ReleaseJonathan Rick
“I’d love to read your news release.” Said no one ever.
Why is the news release — a staple of the PR industry — so unloved? Hint: It’s not the sin. It’s the sinner.
That is, there’s nothing wrong with the document per se. It’s the way we’re using it.
Why does no one share your releases through social media? Why do they generate so little pick-up by the press? Why do your own eyes glaze over them?
This is why.
I’ll buy you a beer if you aren’t making at least one of these 13 mistakes.
I Would Do Anything For A Like But I Won't Do ThatJeph Maystruck
In a world where anyone can be a publisher, you have to fight for the most valuable asset of all, people's attention. Every day it gets more difficult to stand out, but every day you have an opportunity to stand out.
When it comes to Social media don’t forget the social part of it. No one cares about you until you care about them. Engage, interact, retweet, like, and share. Help others and eventually they will help you.
People only go online for two reasons, to solve a problem or to entertain themselves, nothing else. Remember this when you’re publishing on your website and sending email.
I would do anything for a like, but I won’t do that.
What do we share?
The absolutely, positively, without a doubt best things about our school are:__________.
We could interact with ___________________ on Twitter, ___________________ too, as well as ___________________. A good list to follow would be ___________________ and ___________________ would be a great hash tag to search.
On Twitter we could do a really cool ___________________ contest to give away __________________ to our friends.
We could do a really cool ___________________ contest to give away __________________ to our fans. Remember, Facebook only allows 10-12% of your fans to see your posts, bump up liberally. We could start a weekly __________________ to engage people on our page.
Instagram
People would really want to see ___________________ at our school, as well as ___________________ and ___________________.
We could do a really cool ___________________ contest to give away __________________ to our friends.
People want to follow us on social media because _________________________.
Don’t tell people to like your institution, give people reason to like it.
Don’t tell people to follow you online, give people a reason to like you online.
Don’t tell people to share something, give people a reason to share what you are doing.
How The C-Suite Use Social Media [With a focus on Twitter]Jeph Maystruck
How the C-suite use social media was a presentation given March 4th, 2014 in Regina. The first part was a background on Social Media and why it's here to stay. The second part is the 5 Myths about Twitter, and finally we end off with my 3 how-to's. It's a fun one!
Learn more at http://strategylab.ca
Love,
Jeph
Everything you've heard about social media is wrongJeph Maystruck
A presentation about branding in 2013. It's not about social media, it's not about impressions, it's about making a connection. It's about delighting a customer, it's about acquiring feedback as much as possible. It's about actually caring about a customer.
The 13 Worst Mistakes Everyone Makes When Writing a News ReleaseJonathan Rick
“I’d love to read your news release.” Said no one ever.
Why is the news release — a staple of the PR industry — so unloved? Hint: It’s not the sin. It’s the sinner.
That is, there’s nothing wrong with the document per se. It’s the way we’re using it.
Why does no one share your releases through social media? Why do they generate so little pick-up by the press? Why do your own eyes glaze over them?
This is why.
I’ll buy you a beer if you aren’t making at least one of these 13 mistakes.
True businessmen never miss an opportunity to network. Social media is an extensive network that caters to you. Social media marketing puts you where the people are, people who are searching for you.
Selling to 500,000 Car Buyers on Twitter: Internet Battle Plan XV - Atlanta, ...Matthew E. Russo
Founder of Social Auto Leads, Matthew Russo, shares how auto dealerships should be using Twitter to find, interact with, and nurture prospective car buyers in their area.
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
Future proof: what will your team look like in 2022? | The future of public e...CharityComms
Sarah Fitzgerald, director, Self Communications Ltd (presentation on the day delivered by John Ground, chair of trustees, CharityComms and Joe Barrell, director, Eden Stanley)
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),
A closer look at the trends that will shape Digital Marketing in 2017 – and how you can leverage them to outperform your peers. Read more in this blogpost series: https://webrepublic.com/en/blog/2016/11/18/digital-marketing-trends-2017-en/.
Communifix! #StraightFromTheHeart , is a series covering various aspects of Marketing & Advertising. In this one we share views about Marketing in the Digital Era from a Content Perspective -by Krishanu Datta in Feb 2019
7 Shifts in Business The Internet Has Changed ForeverJeph Maystruck
Presented in Saskatoon Mar 14, 2017 for the team Western AG Global team.
Change is inevitable.
Trust your people.
Care more.
That sums it up. It seems too simple but it isn't. The only thing I can guarantee you into the future is things are going to change. Because none of us really "know" what's next, we must rely on our people more and more. Team/family has never been more important. Lastly every company that makes it in the new world will make it because of their purpose.
True businessmen never miss an opportunity to network. Social media is an extensive network that caters to you. Social media marketing puts you where the people are, people who are searching for you.
Selling to 500,000 Car Buyers on Twitter: Internet Battle Plan XV - Atlanta, ...Matthew E. Russo
Founder of Social Auto Leads, Matthew Russo, shares how auto dealerships should be using Twitter to find, interact with, and nurture prospective car buyers in their area.
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
Future proof: what will your team look like in 2022? | The future of public e...CharityComms
Sarah Fitzgerald, director, Self Communications Ltd (presentation on the day delivered by John Ground, chair of trustees, CharityComms and Joe Barrell, director, Eden Stanley)
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),
A closer look at the trends that will shape Digital Marketing in 2017 – and how you can leverage them to outperform your peers. Read more in this blogpost series: https://webrepublic.com/en/blog/2016/11/18/digital-marketing-trends-2017-en/.
Communifix! #StraightFromTheHeart , is a series covering various aspects of Marketing & Advertising. In this one we share views about Marketing in the Digital Era from a Content Perspective -by Krishanu Datta in Feb 2019
7 Shifts in Business The Internet Has Changed ForeverJeph Maystruck
Presented in Saskatoon Mar 14, 2017 for the team Western AG Global team.
Change is inevitable.
Trust your people.
Care more.
That sums it up. It seems too simple but it isn't. The only thing I can guarantee you into the future is things are going to change. Because none of us really "know" what's next, we must rely on our people more and more. Team/family has never been more important. Lastly every company that makes it in the new world will make it because of their purpose.
Wish you were here before!' Who Gains from Collaboration between Computer Sci...dduin
Daphne Duin, David King and Peter van den Besselaar
Symposium of the Oxford Internet Institute: Social Science and Digital Research: Interdisciplinary Insights12 March 2012
Assessing the built environment's contribuition to sustainable developmentJeremy Gibberd
Short presentation on using the Sustainable Building Assessment Tool, SBAT, in developing countries, with particular reference to the Human Development Index, Ecological Footprint and Biocapacity
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
This year, the team at Activate has defined the 11 most important insights for tech and media in 2018. Key points:
*$300 Billion in Internet and Media Growth Dollars
*Consumer Attention: There are 31 Hours in a Day, and Growing
*Smart Cameras: The Next Terrifyingly Smart Device That People Will Use Everywhere
*eCommerce: New Categories, New Brands, and $3 Trillion to Grow
*Sports Betting: Massive Growth Ahead for Tech and Media Companies
*Messaging: The Battle Will Continue for the World’s Dominant Digital Behavior
*Video Gaming: Unleashed and Ubiquitous for Billions of Consumers
*Music: More Services, More Venues — While Consumers Become Creators
*Podcasting: The Fastest Growing Media Behavior in an Exploding Ecosystem
*Video: The Old Winners Will be the New Winners
*Consumer Financial Services: The Long Awaited Tech Revolution is Finally Arriving
Newspapers, a case study in disruption, in 10 slides and 2 minutesPeter Winter
Newspapers are dying because they were unable to create genuine new digital products, born on the web. Their digital failure is instructive for any company confronting disruption. Here's the story of what happened - in just 10 quick slides and 2 minutes.
Marketing Realities in a Growing Digital EconomyJohn F. Abate
Technology is quickly changing the way we view and interact with the world today. The global economy is also aligning with technological innovations at a meteoric pace. Hence, today the world is witnessing a speedy migration from the conventional economic model to the digitized or digital economy. The digital economy refers to the economic activities that stem from the global interconnectedness between people, businesses, and data over the Internet. Therefore, for marketing in the twenty-first century to be relevant and effective, it must align with the various intricacies and demands of the global digital economy.
According to the Interactive Advertising Bureau (IAB), the Internet economy is growing seven times as fast as the larger US economy. The report further provides that the Internet accounts for about 12 percent of the gross domestic product (GDP). Also, the Internet accounted for $2.45 trillion of the US GDP in 2020. Statistica reported that by 2025 about 94.2 percent of people in the United States would have access to the Internet. Also, by 2025 mobile phone subscriptions will hit 154 per 100 individuals in the US. Global digital marketing will reach $786.2 billion by 2026, while digital marketing and advertising in the United States is estimated at $155.3 billion in 2021.
Information's role in disruption cycles and the exploitation of tipping pointsMark Albala
“The Tipping Point”, written in 2000 prior to the digital economy, described a means for forging disruptions through the exploitation of information. Having a keen understanding of the information you have at your disposal and a keen awareness of the attempted disruptions through viral social media and other means is critical for survival in the digital economy. This writing will go over what the tipping point is, how information aligns to the tipping point in the digital economy and what organizations must do now to survive disruptive attempts to dethrone their products and services in the digital economy.
7 Billion People in the World and You Have the Audacity to Think What You Pos...Jeph Maystruck
We recap what we learn about articulation and focused on "Trust" and "Echo". Finishing the class off with a bunch of examples of Spoken Word accounts on Instagram and Twitter.
Creating "Impact" with your Social Media Strategy (Contrast, Reach, Exposure)...Jeph Maystruck
Class 4 of 8. Creating "Impact" - defined as C*(R+E+A+T+E)
Contrast
Reach
Exposure
And you're have to wait till next class to see what the next three are! Or just go read the book The Impact Equation.
Social Media Strategy and The 3 P's - SMMART Class 3Jeph Maystruck
We talked about what we use the different social media platforms for. We also talked about how to frame our own communication strategy. By picking three people we look up to.
Personal Branding on the Internet | SMMART Class 2Jeph Maystruck
Personal Branding has always existed but since the age of the Internet "personal branding" is a little different. It's never been so easy to fake who we are, but it's also never been so easy to tell if someone is fake. Let books like How to Win Friends and Influence People and Influence the Psychology of Persuasion help guide you.
A presentation to the Regina Open Door Society.
First we start off with my favourite job, my least favourite job,
how did I get my past jobs.
Then we got into it....
1. Resumes are useless
2. A recommendation weighs a lot
3. Why would someone want to hire you?
4. What's your superpower?
5. What do I find when I Google you?
6. Start building your portfolio today.
7. How will you out-care? Volunteering
Branding Only Works on Cattle: marketing in 2020Jeph Maystruck
Marketing has changed. In this past year marketing has turned from something most forget about to the reason we follow who we follow online. Your traditional approach needs an update.
Caring about your people.
Caring about your reputation.
Caring about what your brand stands for.
Your future marketing strategy is centred around out-caring the competition.
The Sun Will Come Out Tomorrow: just don't come within 6 feet of itJeph Maystruck
1. Business is easier
2. Expectations are lower
3. Reputation matter more
4. Online strategy matters more
5. We're all reinventing how we communicate
Boom goes the dynamite.
Social Media 201: Etiquette, Cheese-whiz, & Behavioural PsychologyJeph Maystruck
Etiquette:
Do’s:
Don’ts:
Cheese Whiz (Have a PERSONALITY for crying out loud!)
a. Real > Professional
b. What are three words that describe your online brand?
c.An easy way to show personality? Use Emoji’s, Hashtags, & Gifs
Behavioural Psychology
a. The Liking Principle - what are you doing that makes people like you a little bit more?
b. Reciprocity - what are you doing to help others?
c. Social Proof - what are you doing to get reviews from customers?
How To "INSURE" Your Social Media Strategy Doesn't SUCK!Jeph Maystruck
Presented Nov 27th in Saskatoon for the Insurance Brokers Association of Saskatchewan.
Outline:
Why social media?
What’s your goal?
How will you know if you have achieved it?
What’s your engagement strategy?
a. Facebook/YouTube/LinkedIn vs Twitter/Instagram/SnapChat
b. How are you growing your network?
c. How are you connecting with potential customers?
d. 13 to 1 ratio.
What/when are you posting?
a. Posting “more” doesn’t mean you’re getting to more people.
b. The three types of content you should be posting.
People:
Projects:
Passions:
c. Why will people care?
How will you measure results?
Be Like Shrek in a World of Prince CharmingsJeph Maystruck
Presented to the Grade 11 and 12 classes at Campbell Collegiate on Nov 5th, 2019.
1. Be yourself
2. Live in a Swamp
3. Don’t judge people by the way they look
4. No one is born with confidence
5. Care about something
6. The biggest bully is hurting on the inside
7. To have good friends be a good friend
Can't I Just Google It? knowledge in the age of the internetJeph Maystruck
Presented Oct 22nd to the Ministry of Education Early Years Division. Welcome to the future world of instant communication but not necessarily comprehension. As the access to information gets easier, we tend to get lazier. You must work on getting smarter as you get older. What's your education strategy?
This Store is Making Me Thirsty! The Neuroscience Behind Retail MarketingJeph Maystruck
1. Neuroscience of retail marketing (how we're manipulated)
2. Customer Service - Make a remarkable experience (on and offline) - Remember the three P's of social media (people, passions, Projects)
3. The Future of Marketing is social objects!
4. Out-care the Competition - Developing your competitive Advantage
What will you do in your community?
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.