1. Purpose (Sustainability)& Profit:
The new bi-polar world of business
@geoffmcdonald1

2. nilever
2 billion
consumers
worldwide use a
Unilever product
/day
57%
Sales in emerging
markets
Products sold
in over
190
countries
171,000
employees

3. The industrial revolution
empowered companies
The social revolution
empowers people

4. It took 17 days to overthrow the government of Egypt
“We used facebook to
understand the process, Twitter to communicate
this and Youtube to show the world.”
-- Wael Ghonim, Egyptian Internet
Activist & Google Employee

7. Rapid changes in population & consumption
9 bn people by
2050
Extra 1bn by 2020
2 bn will become
first time
consumers
1.4 bn people living
in urban slums
40% more than today
3 bn more will enter
middle class by 2030
The world in 2020: intensifying challenges

8. BIG CHALLENGES

9. THIS IS THE WORLD WE LIVE IN,
THE NEW NORMAL

10. PEOPLE DON’T EXPECT
PERFECTION
THEY DO
EXPECT HONESTY

13. And purpose...

14. From marketing to
consumers
To mattering to people

15. Double our growth
while reducing our environmental impact and enhancing our social impact
Our Compass ambition is to
double the size of Unilever
whilst at the same time
reducing our environmental
footprint and enhancing our
social impact
€44bn
2010
€80bn
environmental impact
€47bn
2011
€51bn
2012
€40bn
2009
OUR RESPONSE – BUSINESS WITH A PURPOSE

16. ENHANCING
LIVELIHOODS
REDUCING
ENVIRONMENTAL
IMPACT
IMPROVING
HEALTH
& WELLBEING
HELP
1 BILLION
PEOPLE IMPROVE
THEIR HEALTH
&WELL-BEING
HALVE
ENVIRONMENTAL
FOOTPRINT OF
OUR PRODUCTS
SOURCE
100%
OF AGRICULTURAL
RAW MATERIALS
SUSTAINABLY
THREE BIG GOALS

17. Embedding Purposeful Business
Change programme
● Business case
● Purpose/ Moral Case
● Infrastructure
● Leadership ENGAGEMENT

18. The business case for sustainability
19

19. LIFEBUOY HANDWASHING PROGRAM
Brand Mission
Change the hygiene behaviour of 1 Bln.
consumers across Asia, Africa & Latin
America by 2015, promoting the benefits
of handwashing with soap at key
occasions, helping to reduce respiratory
infections & diarrheal disease, the
world’s two biggest causes of child
mortality.
130 million touched
across 15 countries by
end 2012

20. Embedding Purposeful Business
LESSONS
● Business case
● Purpose/ Moral Case
● Infrastructure
● Leadership ENGAGEMENT

22. Thank YOU