The document discusses the history and growth of the internet from its origins in the 1950s to the present day. It outlines how the internet has evolved from a system connecting computers to share information to becoming integrated into almost every aspect of modern life. Billions of people now access the internet daily through various digital devices. The widespread availability and use of the internet has revolutionized commerce through e-commerce, with online sales growing rapidly to exceed $5 trillion globally. Marketers can now closely target consumers by analyzing their online behavior and preferences.
Presentation Script Notes. HOW AUDIENCES USE TECHNOLOGY AND ITS IMPACT ON THE...MartaCaceres10
The document discusses how technology and the internet have revolutionized communications and become integrated into everyday life. It notes that more than 4.5 billion people worldwide now use the internet, with people constantly connected through their devices. It also examines how consumer trends and business have adapted to increased technology usage, with people conducting more activities like socializing, shopping, and learning online.
This document discusses how technological advancements have impacted consumer behavior. It notes that consumers are now constantly connected via internet-enabled smartphones and tablets, shifting their desires and preferences for new communication channels. As a result, companies now face the challenge of meeting evolving customer expectations. Some key trends discussed include the massive growth in internet users, time spent online, rise of e-commerce, and shift to virtual services during the COVID-19 pandemic. The document emphasizes that in this new era, consumer behavior is increasingly driven by digital technologies and connectivity.
- The internet has become integral to our daily lives for connecting with others globally, accessing information and businesses.
- Developments in digital technology and devices have increased accessibility for different groups.
- Due to the pandemic, many rely solely on the internet for work and entertainment, and digital advancements have enabled society to continue functioning in various ways.
Assignment 2 – Task 1 - Consumers Use of TechnologyDeanClark42
Consumers are increasingly reliant on technology and the internet in their daily lives. Global internet access has risen sharply over the past two decades, with speeds increasing rapidly. Smartphones are now the most popular device for accessing the internet. Consumers conduct extensive online research and turn to reviews and social media to inform purchase decisions. Most product categories see online sales, with clothing being the most popular purchase. Video consumption, especially short-form, is rising significantly across social media platforms. Businesses must adapt to changing consumer behaviors and growing digital dependence.
We can note the great growth of technology and its advantages in people's lives. Communication became much easier, the transmission of news and information to a few touches on the screen. Today, we spend more time connected to the world wide web than on television. E-commerce is another beneficial point brought with the technological flood, the convenience of buying online, receiving the product without even needing to leave the house is a very positive point. You can be entertained on the internet easily by browsing social networks, watching videos, talking to friends, in fact, a multitude of things.
Presentation Script Notes. HOW AUDIENCES USE TECHNOLOGY AND ITS IMPACT ON THE...MartaCaceres10
The document discusses how technology and the internet have revolutionized communications and become integrated into everyday life. It notes that more than 4.5 billion people worldwide now use the internet, with people constantly connected through their devices. It also examines how consumer trends and business have adapted to increased technology usage, with people conducting more activities like socializing, shopping, and learning online.
This document discusses how technological advancements have impacted consumer behavior. It notes that consumers are now constantly connected via internet-enabled smartphones and tablets, shifting their desires and preferences for new communication channels. As a result, companies now face the challenge of meeting evolving customer expectations. Some key trends discussed include the massive growth in internet users, time spent online, rise of e-commerce, and shift to virtual services during the COVID-19 pandemic. The document emphasizes that in this new era, consumer behavior is increasingly driven by digital technologies and connectivity.
- The internet has become integral to our daily lives for connecting with others globally, accessing information and businesses.
- Developments in digital technology and devices have increased accessibility for different groups.
- Due to the pandemic, many rely solely on the internet for work and entertainment, and digital advancements have enabled society to continue functioning in various ways.
Assignment 2 – Task 1 - Consumers Use of TechnologyDeanClark42
Consumers are increasingly reliant on technology and the internet in their daily lives. Global internet access has risen sharply over the past two decades, with speeds increasing rapidly. Smartphones are now the most popular device for accessing the internet. Consumers conduct extensive online research and turn to reviews and social media to inform purchase decisions. Most product categories see online sales, with clothing being the most popular purchase. Video consumption, especially short-form, is rising significantly across social media platforms. Businesses must adapt to changing consumer behaviors and growing digital dependence.
We can note the great growth of technology and its advantages in people's lives. Communication became much easier, the transmission of news and information to a few touches on the screen. Today, we spend more time connected to the world wide web than on television. E-commerce is another beneficial point brought with the technological flood, the convenience of buying online, receiving the product without even needing to leave the house is a very positive point. You can be entertained on the internet easily by browsing social networks, watching videos, talking to friends, in fact, a multitude of things.
How Consumers Use Technology and its impact on their livesMDROKIBULISLAM9
This presentation all about the internet and how consumers utilize these resources in their daily life routine; as we all know, the internet is playing a very crucial role in our lives from bedroom to bathroom. We all are educated with technology use because it gives us more efficiency and saves time.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has significantly impacted how people search for information, make purchases, and consume entertainment through services like Netflix. Consumer trends show people increasingly using digital devices and online communication channels to interact with businesses on the internet.
The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has changed how people search for information, make purchases, and consume entertainment. Online shopping and video streaming have become increasingly popular consumer trends that continue to evolve with new technologies and communication methods.
The impact of technology in our lives can be summarized as follows:
1) Since the creation of the World Wide Web, the way people communicate and access information has dramatically changed as internet usage grew from 78% in 2015 to 95% today for ages 16-44 in the UK.
2) Online shopping habits have also transformed, with 82% of UK residents now purchasing goods online at least once a month compared to 76% in 2015, greatly affecting retail businesses.
3) Video consumption online has risen significantly through video sharing platforms like YouTube and social media video, with 64% of consumers now making purchases after watching branded videos.
4) While technology has connected people and expanded access to services, some
This document discusses the future of social media and how brands can adapt to changing technologies. In 3 sentences:
Brands are no longer defined by marketers but by online conversations, so they must become part of discussions to grow. As attention becomes scarce, brands need to provide entertaining, engaging content to be recommended rather than just interrupting people. By testing many ideas, embracing failures, and adapting quickly to changes online, brands can remain relevant in the future of social media.
1) Indian food preparation versus Western food preparation.(2).docxmonicafrancis71118
1) Indian food preparation versus Western food preparation.
(2) Values and customs that might affect opinions about microwave ovens.
(3) The effects of competition in the market.
Answer the questions and consider its affects in India’s marketing
This article was written in year 2000, when the Internet saw a massive growth from its
birth from year 1994. It is said that: International communication network (W.W.W) is the
second greatest invention of mankind, after the first one is language.
According to the articles, more and more businesses are discovering the W.W.W as a
fundamental communication tool used to conduct daily business. Larger and small companies
are embracing the web to communicate with current and prospective customers in a same cost
and ease as in their countries. The internet Era is changing the way people doing business. It
hasthe fastest growing and most innovative componentsthat make them center to the paradigm
of marketing.
In some way, digital marketing is different with the traditional networking as it shifts
from “one-way” to “two-way” information flows between companies and consumers. Digital
is excellent way to broaden your network “one- to- many” and create great opportunities to
establish relationship with customers in a mutual communication. Never before has it been so
easy to access information on a worldwide basic and never before so many people been
exposed to and used a single information sharing system. Therefore, many firms have to
rethink their strategy and place more emphasis on digital world.
Reza Kiani also pointed out the many marketing opportunities on the Web as a twoway Communication, in four logical situations: Company-to-consumer, consumer-tocompany, consumer-to-consumer, company-to-company.
(1) Company-to-consumer: According to Morgan (1996), marketers can use interactive media
to provide higher services and lower cost by delivering up-dated product and non-product
related information. Compare to traditional marketing communication channel, digital
marketing is faster, less expensive, highly immediate communication, round the clock and
global. It offers wider and deeper material and richer advertisement content.
Assignment 1 3
Many articles pointed out the 3 basic advantages to business using the Web as:
Addressability, Flexibility and accessibility. The strong “Addressability” of the web is
the primary marketing resources for many firm to define target market, with the “
Flexibility”, customer will shape the firms that serve them.
(2) Consumer-to-company: The consumer is now an active participant, and a partner in the
production. Marketing today has learned that the probability of purchase by a repeat buyer
is much greater than that by a randomly mailed house-hold who has never been a customer.
As the product or service becomes customeised, the consumer faces serious problems to
identify the product or service s/he desires. To deal with this difficulty, Blattnerd.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
This document discusses how consumers use technology and their online behaviors. It outlines the history of internet access from the 1960s to today. The number of global internet users has grown tremendously from 3 billion in 2014 to over 4.5 billion currently. People now access the internet using a variety of devices, primarily mobile phones and laptops/desktops. Online searches are also increasingly conducted via mobile. Consumers are watching more online video content than ever before, averaging around 7 hours per day. What people buy online varies, but clothing is very popular. Trends show consumers care more about sustainability and convenience.
Business Case #7 Internet Marketing The Internet has b.docxRAHUL126667
Business Case #7
Internet Marketing
The Internet has been the fastest-growing marketing medium in recent years. As Internet
technology has developed and broadband penetration has increased, numerous opportunities have
arisen which more and more companies are trying to exploit.
This note describes various aspects of online marketing. Each section of the note is self-contained
and addresses a particular theme:
The first section, “The online audience”, explains how, and how widely, the Internet is used today.
A medium is only useful for marketing purposes if it allows sellers to reach potential buyers. This
section looks at online shoppers and their willingness to research and carry out purchases online.
The second section, “Particularities of the Internet”, compares the Internet with other media. The
Internet is different from other media in certain respects, but there is nothing to be afraid of. The
challenge is to exploit its particularities so as get the best possible return on investment.
The third section, “Potential of Internet marketing”, shows how the Internet can be the vehicle for
marketing activities at all stages of the purchase process. Whether the aim is to arouse consumer
interest in a sales proposition, explain the proposition or close a sale, the Internet has the tools to
do it.
The fourth section, “Options for Internet marketing”, describes the most widely used online
marketing tools.
The fifth section, “The Internet marketing market”, presents the players in the market. To find the
right service provider, assuming we have decided what we expect from our online campaign and
how we want to approach it, we need to know the types of companies there are and the services
they offer.
The last section of the note, “Examples of Internet use”, describes some advertising campaigns
that have included the Internet in their media plan. This section is not intended as an exhaustive
sample but presents different ways in which the Internet has been used by companies that
advertise online.
At the end of the note we attach a list of sources of up-to-date information about the Internet.
Although the ideas and concepts set forth in the note are relatively well established, the statistics
are likely to change quite rapidly. Anticipating this eventuality, we indicate public sources from
which the latest figures on Internet marketing can be obtained.
Business Case #7
The Internet Audience
Who is Online?
One of the first questions to be considered when organizing a communication campaign is who
the intended audience is. The larger the population that use a given medium as a source of
information, the more communication options that medium will offer.
The population of Internet users in Spain is around 22.5 million and the population of daily users,
around 12 million. This makes the Internet the sixth most widely used medium.
Figure 1. Penetration of the m ...
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
Presentation exploring how consumers use technology. Useful for digital marketers to use to understand the most appropriate platforms and tools for an effective digital marketing strategy.
Advertising in 2020, tom morton's ipa talk, 24 january 2011Tom Morton
1) The document discusses how the advertising industry will need to change and adapt to thrive in the future.
2) Key points that will shape the future industry include the rise of subscription-based content, the continued importance of social media, and new technologies that could improve lives or just be interruptive.
3) To succeed, the industry will need to build the new world alongside the old one, follow economic and audience trends, experiment and learn from results rather than make rigid plans.
Digital technology has greatly impacted lives by enabling better communication through video calling services. This has allowed families and friends to stay connected during the pandemic. While computers were initially very large, expensive, and limited to universities and the military in the 1950s, the internet has since revolutionized to become integrated into everyday life for many consumers. People now use various digital devices and access the internet for activities like online shopping, banking, messaging, and watching videos. However, overreliance on technology can also have negative effects like internet addiction, loss of impulse control, and costs associated with internet access.
A PROJECT REPORT ON INTERNET MARKETING SUBMITTED BYMartha Brown
This document provides an overview of internet marketing. It discusses the growth of internet usage globally and in India, with India emerging as the second largest internet market in Asia. The document outlines the key activities people engage in online like social networking, shopping, banking, etc. It also discusses the characteristics of internet users in India and how their behaviors are evolving. Finally, it compares traditional marketing approaches to internet marketing, highlighting the advantages the internet provides like customization, interactivity, and the ability to closely track user actions.
This document discusses how digital technologies are transforming retail by exponentially increasing the complexity of consumer shopping journeys. It notes that mobility and apps now represent a similar disruption to e-commerce in the late 1990s. The key insights are that retailers need to understand shifting digital behaviors and offer a hyper-relevant experience focused on efficiency over personalization. Retailers that leverage insights into consumer contexts through technologies like IoT can improve profitability by 15.6%.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
How Consumers Use Technology and its impact on their livesMDROKIBULISLAM9
This presentation all about the internet and how consumers utilize these resources in their daily life routine; as we all know, the internet is playing a very crucial role in our lives from bedroom to bathroom. We all are educated with technology use because it gives us more efficiency and saves time.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has significantly impacted how people search for information, make purchases, and consume entertainment through services like Netflix. Consumer trends show people increasingly using digital devices and online communication channels to interact with businesses on the internet.
The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has changed how people search for information, make purchases, and consume entertainment. Online shopping and video streaming have become increasingly popular consumer trends that continue to evolve with new technologies and communication methods.
The impact of technology in our lives can be summarized as follows:
1) Since the creation of the World Wide Web, the way people communicate and access information has dramatically changed as internet usage grew from 78% in 2015 to 95% today for ages 16-44 in the UK.
2) Online shopping habits have also transformed, with 82% of UK residents now purchasing goods online at least once a month compared to 76% in 2015, greatly affecting retail businesses.
3) Video consumption online has risen significantly through video sharing platforms like YouTube and social media video, with 64% of consumers now making purchases after watching branded videos.
4) While technology has connected people and expanded access to services, some
This document discusses the future of social media and how brands can adapt to changing technologies. In 3 sentences:
Brands are no longer defined by marketers but by online conversations, so they must become part of discussions to grow. As attention becomes scarce, brands need to provide entertaining, engaging content to be recommended rather than just interrupting people. By testing many ideas, embracing failures, and adapting quickly to changes online, brands can remain relevant in the future of social media.
1) Indian food preparation versus Western food preparation.(2).docxmonicafrancis71118
1) Indian food preparation versus Western food preparation.
(2) Values and customs that might affect opinions about microwave ovens.
(3) The effects of competition in the market.
Answer the questions and consider its affects in India’s marketing
This article was written in year 2000, when the Internet saw a massive growth from its
birth from year 1994. It is said that: International communication network (W.W.W) is the
second greatest invention of mankind, after the first one is language.
According to the articles, more and more businesses are discovering the W.W.W as a
fundamental communication tool used to conduct daily business. Larger and small companies
are embracing the web to communicate with current and prospective customers in a same cost
and ease as in their countries. The internet Era is changing the way people doing business. It
hasthe fastest growing and most innovative componentsthat make them center to the paradigm
of marketing.
In some way, digital marketing is different with the traditional networking as it shifts
from “one-way” to “two-way” information flows between companies and consumers. Digital
is excellent way to broaden your network “one- to- many” and create great opportunities to
establish relationship with customers in a mutual communication. Never before has it been so
easy to access information on a worldwide basic and never before so many people been
exposed to and used a single information sharing system. Therefore, many firms have to
rethink their strategy and place more emphasis on digital world.
Reza Kiani also pointed out the many marketing opportunities on the Web as a twoway Communication, in four logical situations: Company-to-consumer, consumer-tocompany, consumer-to-consumer, company-to-company.
(1) Company-to-consumer: According to Morgan (1996), marketers can use interactive media
to provide higher services and lower cost by delivering up-dated product and non-product
related information. Compare to traditional marketing communication channel, digital
marketing is faster, less expensive, highly immediate communication, round the clock and
global. It offers wider and deeper material and richer advertisement content.
Assignment 1 3
Many articles pointed out the 3 basic advantages to business using the Web as:
Addressability, Flexibility and accessibility. The strong “Addressability” of the web is
the primary marketing resources for many firm to define target market, with the “
Flexibility”, customer will shape the firms that serve them.
(2) Consumer-to-company: The consumer is now an active participant, and a partner in the
production. Marketing today has learned that the probability of purchase by a repeat buyer
is much greater than that by a randomly mailed house-hold who has never been a customer.
As the product or service becomes customeised, the consumer faces serious problems to
identify the product or service s/he desires. To deal with this difficulty, Blattnerd.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
This document discusses how consumers use technology and their online behaviors. It outlines the history of internet access from the 1960s to today. The number of global internet users has grown tremendously from 3 billion in 2014 to over 4.5 billion currently. People now access the internet using a variety of devices, primarily mobile phones and laptops/desktops. Online searches are also increasingly conducted via mobile. Consumers are watching more online video content than ever before, averaging around 7 hours per day. What people buy online varies, but clothing is very popular. Trends show consumers care more about sustainability and convenience.
Business Case #7 Internet Marketing The Internet has b.docxRAHUL126667
Business Case #7
Internet Marketing
The Internet has been the fastest-growing marketing medium in recent years. As Internet
technology has developed and broadband penetration has increased, numerous opportunities have
arisen which more and more companies are trying to exploit.
This note describes various aspects of online marketing. Each section of the note is self-contained
and addresses a particular theme:
The first section, “The online audience”, explains how, and how widely, the Internet is used today.
A medium is only useful for marketing purposes if it allows sellers to reach potential buyers. This
section looks at online shoppers and their willingness to research and carry out purchases online.
The second section, “Particularities of the Internet”, compares the Internet with other media. The
Internet is different from other media in certain respects, but there is nothing to be afraid of. The
challenge is to exploit its particularities so as get the best possible return on investment.
The third section, “Potential of Internet marketing”, shows how the Internet can be the vehicle for
marketing activities at all stages of the purchase process. Whether the aim is to arouse consumer
interest in a sales proposition, explain the proposition or close a sale, the Internet has the tools to
do it.
The fourth section, “Options for Internet marketing”, describes the most widely used online
marketing tools.
The fifth section, “The Internet marketing market”, presents the players in the market. To find the
right service provider, assuming we have decided what we expect from our online campaign and
how we want to approach it, we need to know the types of companies there are and the services
they offer.
The last section of the note, “Examples of Internet use”, describes some advertising campaigns
that have included the Internet in their media plan. This section is not intended as an exhaustive
sample but presents different ways in which the Internet has been used by companies that
advertise online.
At the end of the note we attach a list of sources of up-to-date information about the Internet.
Although the ideas and concepts set forth in the note are relatively well established, the statistics
are likely to change quite rapidly. Anticipating this eventuality, we indicate public sources from
which the latest figures on Internet marketing can be obtained.
Business Case #7
The Internet Audience
Who is Online?
One of the first questions to be considered when organizing a communication campaign is who
the intended audience is. The larger the population that use a given medium as a source of
information, the more communication options that medium will offer.
The population of Internet users in Spain is around 22.5 million and the population of daily users,
around 12 million. This makes the Internet the sixth most widely used medium.
Figure 1. Penetration of the m ...
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
Presentation exploring how consumers use technology. Useful for digital marketers to use to understand the most appropriate platforms and tools for an effective digital marketing strategy.
Advertising in 2020, tom morton's ipa talk, 24 january 2011Tom Morton
1) The document discusses how the advertising industry will need to change and adapt to thrive in the future.
2) Key points that will shape the future industry include the rise of subscription-based content, the continued importance of social media, and new technologies that could improve lives or just be interruptive.
3) To succeed, the industry will need to build the new world alongside the old one, follow economic and audience trends, experiment and learn from results rather than make rigid plans.
Digital technology has greatly impacted lives by enabling better communication through video calling services. This has allowed families and friends to stay connected during the pandemic. While computers were initially very large, expensive, and limited to universities and the military in the 1950s, the internet has since revolutionized to become integrated into everyday life for many consumers. People now use various digital devices and access the internet for activities like online shopping, banking, messaging, and watching videos. However, overreliance on technology can also have negative effects like internet addiction, loss of impulse control, and costs associated with internet access.
A PROJECT REPORT ON INTERNET MARKETING SUBMITTED BYMartha Brown
This document provides an overview of internet marketing. It discusses the growth of internet usage globally and in India, with India emerging as the second largest internet market in Asia. The document outlines the key activities people engage in online like social networking, shopping, banking, etc. It also discusses the characteristics of internet users in India and how their behaviors are evolving. Finally, it compares traditional marketing approaches to internet marketing, highlighting the advantages the internet provides like customization, interactivity, and the ability to closely track user actions.
This document discusses how digital technologies are transforming retail by exponentially increasing the complexity of consumer shopping journeys. It notes that mobility and apps now represent a similar disruption to e-commerce in the late 1990s. The key insights are that retailers need to understand shifting digital behaviors and offer a hyper-relevant experience focused on efficiency over personalization. Retailers that leverage insights into consumer contexts through technologies like IoT can improve profitability by 15.6%.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
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XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Assignment 2 T1.pdf
1. Assignment 2- Task 1
The Internet, and its affect on the consumer
William Mooney
2. A brief History of the Internet
The Internet, as we know it today looked very different to what it is now when it was first created in the 1950's. In the
USA, the military needed to create a way for computers to communicate with one another.
In the 1960's the US department of defence realised that they needed a way
for two computers to be able to talk to one another. So they began funding
research in order for this to be done. The Cambridge dictionary defines the
Internet in this way "the large system of connected computers around the
world that allows people to share information and communicate with each
other ". When we simplify this definition, this is all that the internet is-
computers talking to one another. Since this point, the development of
technology has grown and of course, is open to us all to use.
There was no “Eureka!” moment. It was not like the legendary apple falling on Newton’s head to demonstrate the concept of gravity.
Inventing the World Wide Web involved my growing realisation that there was a power in arranging ideas in an unconstrained, weblike
way. And that awareness came to me through precisely that kind of process. The Web arose as the answer to an open challenge, through
the swirling together of influences, ideas, and realisations from many sides.- Tim Berners-Lee, 1999.
The development of the Internet was a slow process and cannot be pinned to one singular inventor. In our current day,
the Internet is used for almost of all of our personal needs. Our entertainment, commerce, news and even our social
lives are becoming increasingly done through the digital rather than the physical.
3. Access to the Internet
The Internet has now grown to be integrated into almost every part of our lives, in fact, over 5.16 billion people use the Internet, that is 64.4% of the
world's population! The effects of such a huge number of people gaining access to the Internet are changing the world forever.
Key statistics showing the growth of the Internet, we can see each country and their access to the Internet.
Statistics from 2017 * Statistics from 2023
4. Here we see a map of the UK showing the broadband usage, the capital and the area surrounding it has the highest average. Perhaps this
is due to higher incomes or due to the area being more connected- either way London may be a possible reason as to why the UK has an
overall higher than average Internet usage, and therefore ecommerce.
5. Digital devices used by audiences (e.g. people can access the internet via different
devices)
Our world has been completely revolutionised by technology, and therefore year upon year technology has
increasingly had a larger affect on how we live. We have seen more young people begin to use smartphones at
younger ages, and also a larger percentage of the population owning smartphones who didn't previously.
Very interestingly the amount of devices increasing in only a 10 year period. Smart
phone usage has gone from 17% to over 78%! It is therefore no surprise that a new
market of online purchasing has grown the way it has.
Different age ranges and their device use
6. Image showing what people use to access the Internet, and can also be used for ecommerce. As we can see 97% of
the population (USA) have access to a smartphone which can be used to purchase online. This is a major
contributing factor to the rapid growth of the ecommerce industry.
7. How customers search for information (e.g. people use various online channels to search for
information and recommendations)
As you can see, Google dominates the market when it comes to both
search engines and also browsers meaning they can have tremendous
power in their advertising. When you are surfing the web, Google runs
ads, and using their algroithm they influence you to purchase online.
Google's algorithm uses user's personal data in order to collect their searching habits, and then being able to market to them
extremely effectively products that they may be interested in purchasing. These companies generate huge profits using our
data and now the EU are beginning to regulate how they are able to do this. Now, companies must explicitly tell you what's
happening in their terms and conditions, and the user must accept the terms.
8. What consumers buy online (e.g. people purchase different products/services online)
Nearly 80% of consumers shop at least once a month on the Internet (article cited), so what are people buying? Here are some of the most popular.
First of all, we can see that women are slightly more likely to purchase something online, and we can also see the differences in what men and
women buy online. This is information that is very valuable to marketers in order to better advertise to different groups of people. For
example, if you were selling computing/technologies, you would be wise to advertise slightly more towards men rather than women. Using
the second image, it would also be wise to consider offering free delivery because it is the top reason why people shop online. These statistics
should be noted by marketers and shift to fit the consumer.
9. In the article cited, it shows that since Covid-19, we are still seeing an incredible rate of growth in the
ecommerce industry. This shows that we are seeing actual market changes, which in my opinion, were only
accelerated by the pandemic. E-commerce is rapidly growing per country, and as shown in the image, the UK is
above the worldwide average of weekly online purchases. This could mean that we can expect to see more
change than most other countries in terms of commerce.
10. Online video consumption (e.g. changes in the amount of video content consumed)
14.9% of Millennials Watch 10-20 Hours of Online Video Per Week
Video marketing is now more important than ever before, and it is still a changing industry. With the rise of platforms like TikTok,
videos are getting shorter and shorter to fit our reduced attention spans. A marketing video therefore, should be short and to the
point to grab the attention of the person watching.
11. Further information which can be used to market to people on the Internet. This information can be used to make advertisements.
There is no on size fits all, of course, but if you are able to create a video that may be funny while also showing off your product- you are
far more likely to engage your audience than if you just did a hard sell in your video.
Which one you may go for depends upon your business.
12. Consumer trends (e.g. how consumers' use of technology has changed over the past 3-5 years,
reflecting on the areas above)
A major consumer trend which is changing is the length of video consumption in media. As people's attention spans decrease, so do the
length of video in general. There seems to be either a demand for 1-2 minute videos or podcasts and not much in the middle of that.
Using the graph on the right, we can see that the engagement of the viewer as it its highest in the 1-2 minute range and then decreases
and then levels off. This means that people can pay attention to longer videos but with 50% engagement. For the consumer, they should
take note of this and recognise that if they maybe should listen to podcasts in more than one sitting. For a marketer, they should realise
that people pay attention significantly more in the first 2 minutes so should grab the users attention.
13. In 2022, retail e-commerce sales were estimated to exceed 5.7 trillion U.S.
dollars worldwide, and this figure is expected to reach new heights in the
coming years. Obviously this is one of the incredible trends that we are
seeing, in the last five years, we have seen this figure rise rapidly. In the
future, can we expect ecommerce to be the main method of purchasing
rather than traditional methods?
Image showing consumer trend of grocery shopping online, rather than traditionally
actually needing to go to the supermarket. I also believe that we are seeing a larger
expectancy from consumers for the range of things they want to buy, and also for
the price and also delivery times. As the Internet is so vast, and also so competitive,
I believe that the market suits the person who can provide the most possible
benefits in this competitive market- even expecting groceries delivered to
consumers houses more and more !
14. Summary
In the post- pandemic years, we are still seeing the incredible rise of ecommerce in general. Companies such as Amazon and Apple now wield massive
amounts of power not only over the Internet, but in turn in the world. With the ecommerce market now worth around $5 trillion worldwide, with the
number set to continue increasing.
Our world is now adapting to the changes we are now seeing in the Internet and ecommerce, and as technology gets better than it already is, we will
begin to see more Artificial Intelligence taking over conventional roles, take Chat GPT as an example- is this the beginning of 'the future?'
For digital marketing, businesses are able to know exactly who they are marketing to online, and can therefore create very focused marketing campaigns.
For consumers, data may be a primary concern. Huge companies are now able to know a lot of information about you if you use the internet.
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