Presented to the Manitoba Hotels Association Oct. 21, 2019. What a wonderful audience they were! -Love Jeph

1. out care
the competition

5. 1. No one needs what you’re selling
2. No one cares about you say
3. People buy what their friends tell them to
4. How do companies out care?
5. What can you do to out care?

6. no one needs what you’re
selling

13. no one cares about what you say about
yourself

18. People buy what their friends
tell them to

28. How do you
out carethe competition?

29. by standing up for something you
believe in

31. “If you feel, respectfully, that you can
get a higher return than the 38 percent
you got last year, it’s a free country.
You can sell your shares of Starbucks
and buy shares in another company.”
-Howard Shultz, CEO Starbucks

32. “I’m so happy you
are a good
husband to
Mommy.”

35. How do you out care the competition?
by moving your
‘cheese’

40. Does telling a joke on a
flight help an airline?

42. what can you do to
out care?

43. do something
impossible

49. What are you trying
and failing at?

51. KAWACATOOSE +

52. KAWACATOOSE +

55. What’s your
generosity
strategy?

57. Publically care
about something

64. Anyone can care more,
you just need to try.

65. caring moreis a sustainable competitive advantage

66. 1. No one needs what you’re selling
2. No one listens to what you say
3. people buy what their friends tell them to
4. Care more about your people
5. Find a cause and care about it publically

67. thank you
@jephmaystruck @stratlab www.strategylab.ca

68. References:
https://www.bonappetit.com/gallery/good-recipes-from-readers
https://www.forbes.com/sites/clareoconnor/2012/03/07/undercover-billionaire-sara-blakely-joins-the-rich-list-thanks-to-
spanx/#4455f61ad736
https://www.tripadvisor.com/LocationPhotoDirectLink-g32655-d84502-i383189978-Magic_Castle_Hotel-
Los_Angeles_California.html
https://www.youtube.com/watch?v=KRB2I0HxIAg
https://www.amazon.ca/Mavericks-Work-Original-Minds-Business/dp/0060779624
https://www.ted.com/talks/ricardo_semler_how_to_run_a_company_with_almost_no_rules/transcript?language=en
http://www.pdtnyc.com/
https://people.com/celebrity/philadelphias-rosas-fresh-pizza-feeds-homeless-with-free-slices-from-customers/
https://www.amazon.ca/How-Will-Measure-Your-Life/
https://www.inc.com/marissa-levin/defining-moments-how-southwest-airlines-could-make-an-extra-140-million-through-safety-
announcements.html
https://www.amazon.ca/Purple-Cow-New-Transform-Remarkable/dp/1591843170
https://www.businessinsider.com/starbucks-ceo-howard-schultz-slams-anti-gay-marriage-shareholder-2013-3