A press release is a professional way to communicate with journalists to publicize products, ideas, or messages in order to gain publicity. An effective press release should be newsworthy by focusing on human interest, controversy, scandals, product launches, research reports, local celebrities, or political angles. When writing a press release, it is important to know your target media, keep the release short and simple, follow up after sending it, send the release in the body of an email, pick the right time to call editors, ask for feedback if rejected, include photos when possible, and maintain ongoing relationships with journalists.

1. How to Write a Killer Press Release
Whether you are organizing a demonstration
against an outrageous policy or launching a cam-
paign to save a local wildlife area or introducing a
new product to target markets, the right publicity
can be the key to success.
A press release is a professional way of
communicating with journalists. A good press
release is newsworthy.
Types of Press Release
Human
Interest
Controversy
or Scandal
Product
Launch
Research
Report
Local
Celebrity
Political
Angle
Tips to Remember
Know
Your Media
Keep It
Short & Simple
Follow Up
Your Release
Send Release
In Body of Mail
Pick Your
Time To Call
If Rejected,
Ask Why
Don’t
Be Pissed
Use
Photo News
Keep The
Fire Burning
Finally...
Persuading the media to publicize your brilliant
product, idea or compelling message is more effec-
tive and credible than advertising.
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