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5 Ways to Improve Sales in Africa
MUSIC
Could that be the reason
why hawkers sing their
wares? Now you know!
DISCOUNTS
We call it “jara” in Nigeria.
We love that little extra
freebie or giveaway.
BIZARRE WINDOW
DISPLAYS
Hmmm... You know why.
RELATIONSHIPS
We like to buy goods and
services from our family
and friends.
FLEXIBLE PRICE
Always give allowance for
an inevitable dispute or
bargain over price.
Design by Sylvia Agamah

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5 Ways to Improve Sales in Africa

  • 1. 5 Ways to Improve Sales in Africa MUSIC Could that be the reason why hawkers sing their wares? Now you know! DISCOUNTS We call it “jara” in Nigeria. We love that little extra freebie or giveaway. BIZARRE WINDOW DISPLAYS Hmmm... You know why. RELATIONSHIPS We like to buy goods and services from our family and friends. FLEXIBLE PRICE Always give allowance for an inevitable dispute or bargain over price. Design by Sylvia Agamah