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Biggest exhibitor mistakes at trade shows


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Biggest exhibitor mistakes at trade shows

  1. 1. Biggest Exhibitor Mistakes at Trade Shows Smash Hit Displays
  2. 2. Why Your Business Will Benefit From Conventions? <ul><li>More exposure for your brand </li></ul><ul><li>Meet new business contacts or clients </li></ul><ul><li>Promote your latest products </li></ul>
  3. 3. What are Some of the Most Common Mistakes at Trade Shows? <ul><li>No Goal </li></ul><ul><li>Irrelevant Giveaways </li></ul><ul><li>No Pre-show Marketing Campaign </li></ul><ul><li>Not Following up </li></ul>
  4. 4. Not Having a Goal <ul><li>Without knowing this at your trade show displays will make it difficult to measure your success at the event. </li></ul><ul><li>Examples: </li></ul><ul><li>How many leads or sales do you want? </li></ul><ul><li>Are you targeting business professionals or consumers? </li></ul>
  5. 5. Irrelevant Giveaways <ul><li>Everyone likes free stuff, but before you shell out the money for fancy items to hand out, ask yourself: </li></ul><ul><li>Is it related to my industry? Example – hand out small pots with seed packets if you are in the gardening industry. </li></ul><ul><li>Will people remember my trade show booths ? </li></ul><ul><li>Is my logo somewhere on the item? </li></ul>
  6. 6. No Pre-Show Marketing Campaign <ul><li>Over 70% of attendees know what trade show exhibits they are going to visit before getting to the show. </li></ul><ul><li>Make their list of must-see convention booths by promoting it through social media, print ads, or word-of-mouth </li></ul><ul><li>Start marketing your display system at least 1 month prior to the event </li></ul>
  7. 7. Not Following up With Leads <ul><li>To be successful, your efforts are not over after the show is done. </li></ul><ul><li>Send thank-you cards or give leads a call to thank them for their time at the convention. </li></ul><ul><li>If you send thank-you cards, include your business card so they can easily contact you </li></ul>
  8. 8. Need More Trade Show Tips? <ul><li>Follow us on Twitter </li></ul><ul><li>Like us on Facebook </li></ul><ul><li>Connect with us on Linkedin </li></ul><ul><li>Check out Smash Hit Displays’ Blog </li></ul>