Corporate social responsibility (CSR) aims to link a company's operations and community engagement to create business value, but it is difficult to measure the exact impact of CSR efforts on brand value and profits. The document proposes a formula to analyze the value of a company's CSR efforts based on community endorsement and loyalty gained from CSR initiatives, which when multiplied by brand value, can quantify the financial returns from CSR.

1. CSR: ANY REAL VALUE?
What is the mathematical link between Corporate Social Responsibility (CSR)
and Brand value? Is it impossible for companies to tell if their CSR performance
is translating into any real value for their business?
And how much of their financial profit is linked to CSR efforts?
First, we measure what we understand.
CSR is the channel through which businesses
‘give back’to their communities.
Corporate Responsibility Officers (CRO)
defined a set of seven CSR pillars.
socio-cultural
environment
climate
change
human
rights
employee
relations
education philanthropy governance
The CSR value analysis?
Oh, not so fast, Einstein!
It’s easy peezy...
ce + cl = CSR value
Brand value x CSR value = $$££$$
ce (community endorsement)
cl (community loyalty)Design by Sylvia Agamah