Trends in Advertisement

1. B y :
A l f e e n a R a i S a x e n a
M . B . A 2 n d s e m .
A PROJECT REPORT ON
“TRENDS IN ADVERSITEMENT”

2. Meaning:
 Advertisement is a notice or announcement in a public for
promoting a product ,service or any event or even
publicizing a job vacancy.
 Advertising is a paid form of non-personal presentation or
promotion of ideas, goods or services by an identified
sponsor with a view to disseminate information.

3. Types of Advertisement:
1.Print Media Advertisement.
2.Outdoor Advertisement.
3.Broadcast Advertisement.
4.Covert Advertisement.

4. 5.Surrogate Advertisement.
6.Public Service Advertisement.
7.Celebrity Advertisement.

5. Forms of Advertisement:
Sales Promotion
Contests, coupons, samples & freebies.
Publicity
Press release, photograph & feature stories.
Personally Selling
Door -to- door selling, Telephonic selling.
Public Relation
Consumer relation, internal relation &
Government relation.

6. Social Advertisement:
Jaago re …Jaago re…
Stop Cutting Tree
Save The Tiger
Atihi Devo Bhavo
Kooposhan Bharat Choro

7. IPL Advertisement:
IPL and Advertisement are now became the two face of one
coin. As IPL start, advertising company goes crazy. They
found best platform to market their product or services.
Like:- Vodafone, Pepsi, Sony Max and Yes Bank etc.

8. Advertising Strategies:
 Develop a detailed marketing plan.
 Based upon research and a formal marketing plan.
 Plan your calendar several months in advance.
 Test your copy and your ads.
 Hire professionals to handle your advertising.
 Avoid misleading or dishonesty.

9. SWOT Analysis:
STRENGTHS
Low staff turnover, high staff morale, low overhead,
high profit margins, multiple revenue streams,
product and service diversification and a
sustainable business model.
WEAKNESS
Low client satisfaction, high production costs, low
return on investment (ROI) or an untrained or
aging employee base.
OPPORTUNITY
Rising marketing budgets, large client bases, a
growing economy, a larger number of media
outlets, lower advertising rates or new advertising
mediums.
THREATS
Shrinking economy, less demand for marketing
services, higher health care costs or a change in tax
legislation.

10. Importance of Advertisement:
 Target audience.
 Educate society.
 Establish an image.
 Create consumer awareness.
 Advertise in the right places.
 Maximizes the profit and Increase sales.

11. Objectives :
 To provide information.
 To remind the public.
 To change the social attitude.
 To induce the public.
 To convince customer for direct purchase.
 To encourage salesman.

12. THANK YOU   

13. Questions ???