Now that you know the secrets of remarkable and delightful marketing, welcome to the world of inbound marketing... A world where marketing is conversational, not annoying - educational, not distracting.

1. 10 Secrets to Creative Marketing
How do you carry out marketing that people love?
The type of marketing that empowers your target
with remarkable knowledge and added value.
Today’s online community is very smart,tech-savvy,
and well informed...How can you capture them and
draw them in? Here are ten secrets!
Research. Research. Research.Who are your ideal customers? How do
they learn about new information?What are their biggest challenges?
What keywords do they use to research answers or products?
Create buyer persona profile stories.These are semi-fictional represe-
ntation of your various ideal customers based on real data like motiv-
ations, goals, demographics, and your solutions to their problems.
Understand your ideal customers’ active research process leading up to
a purchase.The awareness stage, consideration stage, and decision
stage. Carry out some psycho-analysis to know their motivations.
Create your own content plan and content process. Design a series of
processes to follow on a regular basis. Remember that content is the
fuel that keeps your marketing running. Content is information.
It’s time to create your content. Great content is educational and solut-
ion-based. Content plus context equals success. Great content makes
people want to read, share, and come back for more.
Keywords,URLIt’s a good thing you carried out research on your ideal customers. Now
you know their keywords and language. Use the keywords in the page
title, URL, headers, image alt-text, meta description, and content.
Hey, you didn’t put all that work into content creation without
a plan for how to generate leads, did you? Ok, insert an action-
oriented link that promotes a relevant and attractve free offer.
Nice one!Your call-to-action also known as an action-oriented link will
take your audience to your landing page to fill out a form with their
contact information and to yourThank-You page for the free offer.
This is the best part yet.The distribution of your content is endless.Your
content needs to be shared with the world on your web pages, business
blogs, social channels, emails, and newsletters.You can also re-share!
This is where you have to prove that you are a true Marketer.You need to
know what’s working, what isn’t, how to implement new solutions, and
improve your efforts through content performance analysis.
Now that you know the secrets of remarkable and delightful marketing,
welcome to the world of inbound marketing... A world where marketing is
conversational,not annoying - educational,not distracting.
Design by Sylvia Agamah