The media is always looking for interesting stories that inspire their viewers and impact the local community, and national audience.

1. 5 Publicity Tips That Can Help Change Your Business
5 Publicity Tips That Can Help Change Your Business

2. The media is always looking for interesting stories that
inspire their viewers, impact the local community, or
benefit those in their area.

3. And if you know how to fit your brand, service, products, or
offering into any of these niches, you can go a long way
towards building better connections with customers, clients,
or the community at large.

4. Fortunately, there are a few ways to promote yourself and
your business by turning the briefest publicity into a tactical
(and financial) advantage.

5. Consistency, timeliness,
and quality are all
essential when it comes
to producing and
distributing content.
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6. From your press
releases to your
interviews,
everything should
look and feel
professional while
being able to
engage your target
market.

7. 2
Avoid pitching just anything
and everything to the media.
Be strategic in your approach
and ensure that you’re adding
valuable content a reporter will
want to share based on their
focus area.

8. Networking is vital to building strong long-term relationships.
By attending events related to your niche or where press
might be in attendance, such as conferences, fundraising
events, or local forums, you can build rapport quickly.
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9. 4
Don’t just
“sell” a product
or service.
Be an authority
on your
subject.

10. Know what’s happening in your industry, be confident when
expressing why what you have to offer is superior and be
approachable during personal interactions.

11. Send out press
releases when you
have information,
changes, or services
that connect your
story to local,
national, or world
news. This can help
continually build on
the process you’re
already leveraging,
further expanding
connections.
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12. There are thousands of media outlets waiting to receive attention-getting
story ideas and you have the ability to turn these opportunities into positive
momentum for your brand. Be creative, but be truthful in how you tell your
story, and you’ll create buzz and good will far beyond ads, flyers, and
postcards.

13. Thank You!
For more information, please visit our website
www.exceptionalmediacoaching.com