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Slogans and Storytelling: Messaging that Moves Supporters to Act


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Your campaign is a story. How do you invite your supporters to become part of that story -- and give? In this session, get an inside look at what it takes to craft messaging that truly engages and activates. Learn from Charidy's unique model of high-impact, high-urgency campaigns, and walk away with techniques you can apply to your own organization's fundraising and marketing today.

Published in: Marketing
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Slogans and Storytelling: Messaging that Moves Supporters to Act

  1. 1. Slogans and Storytelling: Messaging that Moves Supporters to Act esented by Jess Quarello, Miriam Brosseau & Ariella Shapiro 5.18
  2. 2. Hi there!
  3. 3. Agenda: ● What is Storytelling in Marketing? ● What is Storytelling in Crowdfunding? ● Storytelling examples ● The Common Thread ● Volunteer Time! ● Questions and next steps
  4. 4. Fundraising is getting people to commit their money. Storytelling is about getting people to commit, period. Help your community fall in love with your story.
  5. 5. A defined and developed series of messaging used to establish brand identity. Purpose is to acquire new customers and retain old customers What is Storytelling in MARKETING? ● Time is not the focus, brand awareness is ● Multi-tiered ● Multiple strategies for different platforms and venues
  6. 6. Example:
  7. 7. Direct, effective and action inspiring. Marketing looks different for a crowdfunding campaign What is Storytelling in CROWDFUNDING? ● Short window of time to make an impact ● Taps every communication channel with a sharp story ● Urgency and limited time frame
  8. 8. Charidy Storytelling example #1: Sinai Health
  9. 9. Organization: Sinai Health and Shaare Zedek Goal: $1 MILLION Date: November 19-20, 2018
  10. 10. Charidy Storytelling example #2: The Unmentionables
  11. 11. Organization: The Unmentionables Goal: $250K Date: November 27th, 2018
  12. 12. Charidy Storytelling example #3: Yulagirls
  13. 13. Organization: Yula Girls Goal: $400K Raised: $636,432 Date: October 18th, 2018
  14. 14. The Common Thread: ● Solution Based ● Empowering ● Action Inspiring ● Brand Defining ● Specific
  15. 15. Data: Charidy gathers the information you provide to capture the entity’s core Development: Charidy works together with you to create a comprehensive theme and narrative for the campaign Delivery: Charidy builds out a strategy for the developed content to captivate your audience How does Charidy help you find YOUR story?
  16. 16. Questions?
  17. 17. Charidy is ready to help your organization write your next chapter… What will your story be?
  18. 18. Stay tuned! December webinar: Soliciting Major Gifts
  19. 19. Thank you!