The document explains how to utilize upselling and cross-selling in Odoo 13 Ecommerce, emphasizing their roles in increasing business profits through offering higher-end products and related items during purchase. It provides detailed steps for configuring both techniques, including adding alternative and optional products in the Odoo platform. By effectively implementing these strategies, businesses can enhance customer value and maximize their revenue.

2. How to use Upsell & Cross-sell in Odoo 13
eCommerce
Odoo ERP enables the provision for both up-selling and cross-selling. Businesses
can use both the cross-sell and upsell techniques to grow their profits.
Upselling and cross-selling are sales procedures wherever the customers are
given an opportunity to get similar products or services during making a purchase.
Cross-selling and upselling are techniques that focus on providing added value to
customers, as opposed to limiting the sale to only the product the customer is
interested in.
Upselling:
Upselling is the practice of supporting customers to purchase an equivalent
higher-end product than the one in question, while cross-selling invites customers
to buy related or complementary items.

3. The definition of upselling is selling a more expensive version of a product that
the customer already has (or is buying), or to add extra features or add-ons to
that product. Whenever I’m buying a 27” TV and the salesperson offers me a 32”
TV or an extended warranty, that’s an upsell.
Upselling involves a sales associate working to get a customer to spend more
money on an upgraded version of something they were already looking at
purchasing.
Cross-selling:
Cross-selling is a sales technique that identifies related and complementary products
to the items being purchased. Cross-selling is used across many different industries,
for example, retail, banks, and restaurants. Business owners can use cross-selling
sales techniques in-store and online.
In eCommerce, cross-selling is often utilized on product pages, during the checkout
process, and in lifecycle campaigns. Cross-selling is just recommending new items or
add-ons to a customer making a purchase.

4. To Configure Upselling:
In order to maximize your income, suggesting pricier alternative products is well
recommended for basic items.
That way, your customers will spend more extra time browsing your catalog.
Now you can choose Alternative Products. Go to the Sales tab of the product
detail form. You don’t publish too above three alternatives, on the other hand,
your customers will be confused.
Here the suggested product space is where we will include the extra variants
of the products for carrying out upselling
Now Lets’ see how To add additional Products In Odoo E-
Commerce:

5. .

6. In the Website apps, go to the customize menu of the product web page and then
turn on alternative products.

8. To Configure Cross-selling:
To add the accessory product:
Now you can choose the accessories in the Sales tab of the product detail page
and add the accessory product. Supposing whenever there are several
accessories added to the cart, it is a good way to find out the best accessory.

9. Optional products:
Optional products are directly similar to the item added to cart (e.g. for Conference
Chair: warranty, armrest, LED base lighting, extra components).
At any time the main product is added to cart, such a new screen pops up showing
as an extra step.
Now Lets’ see how to set optional products in Odoo
eCommerce
Firstly, you can install the eCommerce Optional Products in the Apps menu. At that
time remove the default filter to search on add-ons as well, on the other hand only
main apps show up.
Select optional items from the Sales tab of the product detail form.

10. If you want to enable the optional product feature go to Website ->
Configuration -> Settings -> Optional Products.

11. Now you can create a new product include Optional Products, Go to Inventory
Module-> Master Data > Products > Create

12. Now you can click on the Sales option and select the optional products then click on
the Save button.

13. At that time, go to the Website module and click on the Go to Website button then
choose the Shop option. Now you can select one product and click on the Add To
Cart button to add product in the cart.

14. At that time, you can see the optional products were added with the item under
Available Options. Which represents the price and Add to Cart button.