Social marketing allows businesses and web sites to gain popularity over the Internet by using different types of social media available, such as blogs, video, and photo sharing sites, social networking sites and social bookmarking web sites.

2. Odoo 13 Social Marketing
One of the biggest challenges of a company is to engage efficiently with their
community. Odoo Social helps you to meet your audience with the help of
several supports: social media, push notifications or live chat requests.
Social marketing allows businesses and web sites to gain popularity over the
Internet by using different types of social media available, such as blogs, video,
and photo sharing sites, social networking sites and social bookmarking web
sites.
As the module name, Odoo Social Marketing better manages your social profile.
In this Blog, you are going to discuss how to work the "Odoo 13 Social
Marketing" module.
Configuration:
First of all, now you can install the Odoo Social Marketing modules in your Odoo
Apps.

3. Now go to the Social Marketing app and click on the Feed button and add
a stream

4. To add social media and create feed
Whenever you want to add your social media accounts. Go to the Social
Marketing module -> and select your social media account at that time, click
on the Add a Stream button.

5. At the same time, it's successfully added, you'll be deflected to the feed. Your
new column will be automatically added to the publications of your new social
account. Now you can add a new stream to your feed at that time, you can
be customized Kanban view as per your need.

6. Now when you add some social media accounts to your Feed will also add a
few KPI on it:
Audience: This field is used to show the number of channel followers
Engagement: This field is used to check the ability to reach out to and get
a response from a company (as a consumer) or an audience (as a
company). Engagement is used to check the number of times people got
engaged with the posts.
Stories: Story marketing is a strategic marketing approach that is used to
check the number of times people got engaged with your channels and
shared or retweeted your posts?
Story marketing is about transporting your audiences through a well-
crafted brand story strategy.
To Publish content in Social Marketing Apps:
In Odoo 13 Social Marketing is used to businesses with these goals. In
Odoo Social Marketing is allow teams or individuals to post to multiple
accounts and social networks from a single application. Often, the
software includes customization options to help tailor posts to each
platform

7. With the help of the Odoo Social Marketing app now you can perform
various publishing operations by posting to Facebook, Instagram,
Twitter, Pinterest, and LinkedIn using a single platform.
Whenever you want to publish the content on social apps, go to Social
Marketing app -> Feed
-> and click on the New Post button.
Now you can customize your content by adding images, videos or
labels, etc.
Now you can fill the following required fields Post on, message, attach
images, campaign, when, push notification title, push target URL, push
icon image, send at visitors time zone, etc.

8. To enable push notifications on website
The push notifications system uses a Firebase account, configured by
default. This type of feature is used to send push notifications to your
website subscribers.

9. If you want to enable this feature on your website, Go to Website module
-> Setting -> Configuration and tick the checkbox of enable web push
notification.

10. When it's complete, a popup will occur to your website's visitors, request them
to grant push notifications. At the same time, they subscribe to it. now you can
start sending them to push notifications via the visitor's menu. You can either
forward it separately or mark on a large section by accepting various visitors
in the list view.
To Interact with Online Visitors:
Now you can contact the visitors through sending emails, messages, and
push notification. At that time you can track individual visitors that have to
arrive on the page.

11. To configure your social media accounts (Facebook / Twitter)
Odoo Social Marketing application is once configured with Facebook and
Twitter accounts, on the other hand, whenever you want to configure a new
social media account. First of all, you can activate the developer mode in your
account. At that time Go to Configuration -> Settings and enter the API keys.