The document outlines how to utilize SMS marketing in Odoo 13, detailing the installation of the SMS marketing module and the process for creating and sending messages. It explains the configuration options, analytics for SMS campaigns, and how to manage contact and blacklist lists. Additionally, it describes the options for scheduling and tracking SMS deliveries effectively.

2. How to use SMS Marketing in Odoo 13
In Odoo 13 SMS marketing is a marketing channel, extremely like email
marketing, that involves sending marketing messages to customers via SMS,
or also usually known, text messaging. SMS Marketing technique modifies
from the promotional message, product launches, new lines, sales, offers,
etc. SMS marketing is the perfect modern way to communicate with your
customers.
SMS marketing is a procedure based on sending SMS to a wider audience
around the world. With the help of SMS Marketing, you can save costs and
increase messaging accuracy. You can send messages individually or
groups/target lists using group communication scheduling. In this blog, you are
going to discuss the " How to use SMS Marketing in Odoo 13".
Configuration
First of all, you can install the SMS Marketing module in your database.

3. Including just one click, now you can send bulk SMSs to users. You just have to type
the message and hit send. At that time, you can Analysis of your SMS campaign on the
top of the screen. You can see the analytics of the SMS campaign like how many
received, opened, clicked, lead generated, quotation and revenue generated.

4. While starting into the SMS Marketing application with a simple to use interface of
the Odoo SMS Marketing. Now you can create the new SMS Marketing by
clicking on the Create button.

5. After clicking on the create button you can create a new SMS Marketing like
Odoo 13 Free Demonstration. Now you can fill all the required fields like
Subject, Recipient, Select Mailing List, SMS Content & Setting, etc.

6. After selecting the recipient now you can easily add the filters for the records as per
your needs. At that time, under the SMS Content tab, you can also add the
contents by clicking on the SMS Content tab.

7. Whenever you want to check the prices to send one SMS to another country so you
can click on the information icon button.

8. In the SMS Content tab, links can be inserted and Odoo will automatically create
link trackers. At Settings you have the option include opt-out link available. At the
same time, you can tick the checkbox of include opt-out link, then the contact will
be ready to unsubscribe from the mailing list he is not involved in anymore.

9. Whenever you want to see the records of sent links. Now you can go to the
Configuration tab of the SMS Marketing.
Go to the SMS Marketing -> Configuration -> and click on the Line Tracker button
to check the history details of sent links by the SMS Marketing module.

10. After successfully creating mail, now you must select the when you want it to be
delivered. Now you see you have the following options here:
Put in queue: In this type of option, the mailing will be generated with the next
automatic run.
Send now: In this type of field is used to quickly send the message. This type
of option is used at the same time, there are not many recipients.
Schedule: This type of field is used to select the day and time to send SMS.
Test: This type of field is used to send SMS for test purposes.

11. After clicking on the Put in queue button you can view the analytics of the SMS
campaign like how many people have messages received, opened, clicked, lead
generated and revenue generated.

12. To Visualize Reports
Now you can analysis of the visual reports of SMS mailings via going to the Reporting
tab of the SMS Marketing app.
Now go to the SMS Marketing app -> click on the Reporting button to analyze the
report of the SMS Mailing. Similarly, you can get the use of the filters to see higher
essential analysis.

13. To Create Contact List & Black List
In Odoo SMS Marketing module allows you to handle your SMS contacts you can
create & import your individual list of contacts and send text messages in bulk.
Once you have all your contacts created on the SMS Marketing module, you can
send SMS messages to a single contact, group of contacts or all contacts in bulk
with a simple click, which free you from the trouble of typing in numbers manually
one by one.
Now go to the SMS Marketing Module -> Contacts List -> Click on the Create
button.

14. Now you can fill the following required fields like you can enter the name of the
mailing list and tick the checkbox of the public then click on the create button.
To Create Blacklist
Blacklists are lists of phone numbers that no marketing message should reach at
the same time, a broadcast message is sent. SMS Marketing module enables you
to create multiple blacklists depending on the need for the list.

15. or, you can create a list of people whom you want to exclude from a
campaign, such as excluding end-users who always request refunds.
Now go to the SMS Marketing Module -> Configuration -> Blacklist and
click on the Create
button.
For example, you can use a blacklist to exclude end users who have opted out of
specific messages, such as marketing messages;