This document outlines a 7 step social media strategy for businesses. The steps include: 1) establishing a website and blog, 2) creating profiles on Facebook, Twitter, and LinkedIn, 3) automating blog RSS feeds to these networks, 4) customizing the Facebook profile page, 5) customizing the Twitter profile, 6) fully completing the LinkedIn profile, and 7) interacting with followers by joining conversations on these networks. The goal is to establish an online presence, distribute content across multiple channels, and engage with customers and industry leaders.