This document outlines 10 steps for an effective social media marketing strategy: 1) Determine key social networks for your target audience. 2) Professionally brand your social media profiles. 3) Create engaging content on topics relevant to your audience. 4) Develop content in multiple formats like video, podcasts, and blogs. 5) Post content consistently with a commitment to quality. 6) Review analytics monthly to understand audience engagement. 7) Position yourself as an industry authority through blogging. 8) Build strategic alliances by sharing content with others. 9) Convert social followers into email subscribers. 10) Help other online by sharing and engaging with their content.