The document discusses using social media to enhance conference experiences. It notes that social media allows for multi-directional engagement between attendees rather than just one-directional communication from organizers. Specific social media tools mentioned include using a conference hashtag to aggregate discussions, a Lanyrd site to provide event information, and QR codes to provide additional content and drive engagement. The benefits of social media for conferences include creating buzz, boosting registration, virtual networking, identifying influencers, building community, and obtaining feedback.

2. Favorite Quote
“Social networks aren’t about Web sites.
They’re about experiences.”
~Mike DiLorenzo

3. Let’s Start with an Activity
Do this right where you are sitting.
1. Stretch both arms out beside you- then bring your hands together, finger tips
touching
2. Now fold your hands so that your fingers are intertwined- some of you have
your right thumb over your left and others left over right.
3. This feels good doesn’t it?
4. Now repeat the process, but this time switch your thumbs to the opposite
position.
5. No cheating- put the opposite thumb on top this time. How does this feel?
6. It’s uncomfortable isn’t it? THAT’S the point- today I would like you to be okay
with something new, something that is perhaps a bit uncomfortable.
7. There’s nothing wrong- just something you are not used to… Shall we begin?

4. Why Social Media?
Vertical Engagement:
One-Directional
• This type of conference experience is
vertical, one-directional, from the
organization and speakers to the
attendees.
• Here, the organizers control the
conference experience, the message,
and ultimately, what the audience is
thinking.
http://jeffhurtblog.com/2011/10/05/four-conference-model-options/

5. Why Social Media?
Multi-Directional Engagement
• This type of conference uses
social networks offering
attendees the ability to create
content, comments, posts,
videos, etc. pertaining to the
conference.
• Social Media provides
opportunities for attendees to
participate with each other
creating a unique customized
experience for all attendees.
http://jeffhurtblog.com/2011/10/05/four-conference-model-options/

6. A Few Ways to Connect
During
Moderated
Conference HashTag:
Online
#Priesterhealth
Discussions,
beta.hashtracking.com/
Webinars,
QR Codes
Lanyrd Site:
http://lanyrd.com/2012/
priesterhealth/
QR Codes

7. Why a Conference Hashtag?
• Hashtags: The # symbol
is used to mark
keywords or topics in a
Tweet.
• Hashtags were created
organically by Twitter
users as a way to
categorize messages.
• Clicking on a hashtagged
word in any message
shows you all other
Tweets in that category.
• Hashtags are regularly
used at conferences to
aggregate and curate
information.

8. Why a Conference Lanyrd site?
Lanyrd was built for
people who attend,
speak at, or organize
conferences.
Lanyrd offers events a
permanent record of
speakers, attendees,
presentations and any
notes, slides, videos or
other files associated
with the event.

9. Why Twubs?
• The Twubs Conference
Suite offers:
• Live Moderation
• Conference Display
• Embed Widget
• Tweetups & Event
Scheduling
• Live Event Audio &
Presentation Streaming
• Conference & Event Aliases

10. Why use Twitter and Facebook?
Twitter: Never
underestimate the
value of a tweet; a
single tweet can
multiply exponentially
beyond your current
target audience
Facebook offers a TON
using “events.” Let’s
say we invite 30
people on FB to attend
the Priester
Conference and each
invites 100 friends
that’s 3,000 PERSONAL
invitations

11. Why QR (Quick Response) Codes?
On Marketing Materials Use a special QR Code to offer 1 winner a free
download, a freebie, a discount, a gift card, etc.
Promote a Keynote or Event QR codes can tell attendees about the event in
advance and offer a website for more info.
Offer Help or Guidance Connect it to an FAQ web page to get answers
to their questions about the conference
Build Awareness Use QR codes to build followers on Facebook,
Twitter, the Blog or the Website

12. What’s In It for the Priester Conference?
10 Reasons to use SM:
1. It’s FREE
2. It Creates Buzz/Visibility
Hash-
3. It Boosts Registration tag
4. It Creates a Virtual
Networking Hub
5. It Helps Us Identify
Influencers Priester
6. It Builds Community Social
7. It Attract Exhibitors
Media
8. It Creates Relevant Content
9. It Creates a Priester Resource
Depositary
10. It Allows us to Obtain/
Blog
Monitor Feedback

13. Favorite Quote
“Focus on connecting with the people, and the tools
will all make sense.”
~Chris Brogan

15. Got Questions?
Need More Information?
Marissa Stone
Marissa.Stone@gmail.com
http://twitter.com/Marissa_stone
http://gplus.to/MarissaStone
http://www.facebook.com/H.Marissa.Stone
http://www.linkedin.com/in/MarissaStone