In introduction to how social media works, why franchisors should be involved, and how to get started.
Originally delivered by Mike Sobol and Martin Greenbaum at Faegre and Benson's conference on growing unit revenues in July, 2009.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Are We There Yet: Social Media Marketing and LibrariesFuWaye Bender
FuWaye's presentation at Chinese American Librarians Association (CALA) Midwest Chapter Annual Conference on May 21, 2011 at Indiana University Southeast Library (IUS)
Strategies for Stimulating Traffic and LoyaltyStephen Nold
Proven Strategies for Stimulating Traffic and Loyalty
* Generating viral marketing results
* Myths and truth on social media
* Designing for long term community growth
* Real world examples
Chris Brown NAB MTO Summit Webinar Speaker:
Chris Brown, National Association of Broadcasters, Executive Vice President, Conventions and Business Operations
Chris has accumulated over 20 years of experience in the trade show industry, most of it in the nonprofit sector with a focus on producing large-scale trade shows and events. In his current capacity Chris heads NAB’s Conventions & Business Operations division.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Are We There Yet: Social Media Marketing and LibrariesFuWaye Bender
FuWaye's presentation at Chinese American Librarians Association (CALA) Midwest Chapter Annual Conference on May 21, 2011 at Indiana University Southeast Library (IUS)
Strategies for Stimulating Traffic and LoyaltyStephen Nold
Proven Strategies for Stimulating Traffic and Loyalty
* Generating viral marketing results
* Myths and truth on social media
* Designing for long term community growth
* Real world examples
Chris Brown NAB MTO Summit Webinar Speaker:
Chris Brown, National Association of Broadcasters, Executive Vice President, Conventions and Business Operations
Chris has accumulated over 20 years of experience in the trade show industry, most of it in the nonprofit sector with a focus on producing large-scale trade shows and events. In his current capacity Chris heads NAB’s Conventions & Business Operations division.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
Social Media for Non Profits. Griffin Communications Group partnered with Amelia Woodbridge to present Social Media for Non-Profits at the Cocoa Beach Chamber of Commerce in 2011.
Blogs, Facebook and Twitter - Learn the best ways to use the latest social marketing tools to communicate and connect with customers, get instant feedback on ideas, listen to what's being said about your brand and more. With real world examples, this seminar will help and help make sense of the tools, and help you make them work effectively for your business.
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
Social Media for Non Profits. Griffin Communications Group partnered with Amelia Woodbridge to present Social Media for Non-Profits at the Cocoa Beach Chamber of Commerce in 2011.
Blogs, Facebook and Twitter - Learn the best ways to use the latest social marketing tools to communicate and connect with customers, get instant feedback on ideas, listen to what's being said about your brand and more. With real world examples, this seminar will help and help make sense of the tools, and help you make them work effectively for your business.
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Presentation from Barossa GirlTalk evening held on 21st September 2011. Presenters are Tania Shirgwin from BizEez Virtual Solutions and Caroline Dunn from bunchMEDIA
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Similar to Introduction to Social Media for Franchisors (20)
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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Whether or not you like it, or understand it makes no difference. You can choose to ignore it. But what other aspect of the business landscape do you willfully ignore? As social creatures, we don't just like to connect, we need to. Humans are only humans in context. We can't survive without everything that other humans afford us. Technology is there for us to satisfy the instinct. Yet, we are individuals. At least we like to think so. That's what ego does. It makes us want to differentiate and standout, but also contribute. Technology lets us do that to. Call it the open source internet. The drive to be INCLUDED as an INDIVIVUAL causes us to create these incredible new ways of interacting. JP will tell you, a great deal of the software that runs the internet is open source-- volunteer communities build it, improve it and police it. You might say human nature guarantees that the internet keeps working, and keeps working better-- you can't stop it. And so as more and more information is shared more quickly and people interact in more and more interesting and productive ways, we all become a part of one Big Brain. Smarter, faster, more of everything. We are integrating, assimilating. But we are also thin-slicing, focusing and delving deeper into areas that are as many and varied as every possible preference. The Piliated Woodpecker Club. The long tail. None of this is for you to manage. You surf it, roll with it, learn from it, ENABLE it.
So, why aren't you participating more? Is it attitudinal, organizational, tactical or intellectual?
One definition of a company's culture that I really like is “How we do things around here.” Social networking is that sort of thing. You don't choose a department to be open, and one to be collaborative and one to be ethical, and another to be customer-oriented. So, management and CEO's especially, jump in. Make your goals easy at first: number of posts, time spent learning and observing, setting up RSS feeds and automatic Google searches. The activity has to precede the results. Then you start shooting for numbers of followers and goals that get you closer to actual transactions. Being authentic means you can't always be on message. You are allowed to get a little personal-- like you might at a cocktail party, as they say. However, you also have to know who you are trying to talk with. Build your ideal customer, then act like you are always talking directly to him. You need to know your target audience before you can speak to it-- don't start with a message. Let your message develop around your audience. You don't pick what is of value, they do. Get going on it! You won't be perfect. You will make mistakes, so make them and get them over with. Chances are good you already know some early adopters and they might already be in your system. Follow them, use them to test coupons and initiatives, what they like, then replicate their efforts.
Social media are not just another marketing channel. You can and should be you. Remember, it's PEOPLE acting like PEOPLE. This is not mass media with a speaker and an audience. This is not talking points and PR releases. People are smarter than that. So respect your audience, or they will ignore you, or turn on you. You don't deserve a thing in social media, that is, to turn participation into actual networking unless... You create real value. Remember, some of the most valuable aspects of the internet are absolutely free. Walls keep coming down. If you don't give your constituents something they can really use, your marketing message becomes less and less important until it is just like throwing marketing dollars into a bottomless pit. Marketing DOES matter, and social networking gives you a way to make it work in ways that you never could before. Even humor can be of great value. Be worth other's trust by staying around, consistently participating, and NOT pitching something every chance you get. Plan out how you will continue to relate to your constituents over the long run-- both prospects and clients. Know how to use a landing page, call to action, list-building techniques, You can know anything about any online activity-- knowing the metrics that matter and being able to learn and adjust makes this effort not just defensible and sustainable, but more and more effective for you. EASY! RIGHT? NOW GET STARTED!
A service tech tweets about schedule and posts to brightkite his whereabouts which are fed to website and elminates trip fee for current clients who book work en route and (w/o quid pro quo) gives Sbucks cards to raving facebook fans. Blogs about how fun and challenging the day was.
Dunkin Donuts has a personality, Dunkin’ Dave , answering questions from “followers” and making comments about their tweets- it really gives the followers a sense that they are connected with the company. It’s a brilliant way to get feedback and hear what people are saying about their products.The fact that they came up with that app for making “Dunkin runs” too is brilliant!