Engagement, Response or Passive?
2. PRIORITIZE PLATFORMS BASED ON GOAL
3. USE TOOLS TO AUTOMATE MONITORING
4. DELEGATE RESPONDING WHEN POSSIBLE
5. MEASURE EFFECTIVENESS REGULARLY
6. ADJUST STRATEGY BASED ON METRICS
7. REMEMBER: IT'S A MARATHON, NOT A SPRINT
8. HAVE FUN WITH IT!
RESOURCES AND TIME MANAGEMENT
TOOLS
- HootSuite, TweetDeck, SocialFlow, Sprinklr
- Google Alerts, Social M
An in-depth presentation for Starbucks' s Social Media Strategy beginning in October 2016. Objectives include increasing engagement across all social media platforms.
2020 Social Introduction To Social Media In India2020 Social
Slides from the 2020 Social workshop on Introduction to Social Media in India.
This deck has been used for the following workshops:
- ISB Hyderabad Guest Lecture, March 2010.
Update history:
- March 2010
An in-depth presentation for Starbucks' s Social Media Strategy beginning in October 2016. Objectives include increasing engagement across all social media platforms.
2020 Social Introduction To Social Media In India2020 Social
Slides from the 2020 Social workshop on Introduction to Social Media in India.
This deck has been used for the following workshops:
- ISB Hyderabad Guest Lecture, March 2010.
Update history:
- March 2010
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
Please be sure to listen to the audio archive for this webinar: http://socialmediatoday.com/496791/audio-archive-social-media-and-non-profits-networking-cause
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
Learn how to visualize 10 key metrics to produce a powerful actionable analysis of your social media landscape.
Where is your social army? Find out.
If this doesn't get you thinking we'll be surprised
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Setting Social Strategy: Finding the right networks, posting the right messages at the right time. Kristen Ferrer presenting at the 2014 Virginia Women's Business Conference.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Bootstrapping Your Social Media Engagement4Good.org
Online engagement leads to action, and that’s what every organization wants from social media usage. Take your Facebook and Twitter engagement to the next level as we discuss proven tactics for increasing engagement. We’ll talk about the latest research that reveals when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, who tweets, and why people share online. We’ll also discuss many real-life, specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them.
Webinar: Social Media Strategy at the National and Local Level Location3 Media
Many franchise brands continue to struggle to define their presence on social media and outline an effective strategy in a world that constantly changes. Getting the franchisee network to adopt a new system that produces quantifiable results often presents another hurdle in the process.
This webinar hosted by Google’s Wildfire Social Media Team and Location3 Media will help franchise systems address the following social media challenges at the national and local level:
- Balancing Corporate messaging with consumers’ desire for local voice, content and connection
- Trusting local managers and store owners to represent the brand
- Store-level resources, time, training and turnover
- Ability to create content and manage engagement at the local level
- Centralized reporting for all social channels across all stores
Insights and Reporting (i.e. What?, Why? So What?, Now What?)
- Consistently evolving marketing channel
- Perceived Costs
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
A Cision webinar exploring responsibilities of managing a Facebook page, the do's and don'ts of engaging with journalists and practical tips on how to measure and track the success of your Facebook presence.
SOCIAL SEARCH, SEO Best Practices & Tips - Havas Digital InsightsHavas Media
The evolution and impact of Social Search is still in its infancy. Havas Digital expects Social Search will continue to gain in popularity and continue to be a larger percentage of the Search Engine’s algorithm in the near future, as both Search Engines and users are interested in endorsements from trusted connections.
What is the state of art in Social Media for Business? This presentation shows case studies and gives some tips on how to use Social Media to make business... [University of Economy - Izmir - 02/12/2011]
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
Please be sure to listen to the audio archive for this webinar: http://socialmediatoday.com/496791/audio-archive-social-media-and-non-profits-networking-cause
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
Learn how to visualize 10 key metrics to produce a powerful actionable analysis of your social media landscape.
Where is your social army? Find out.
If this doesn't get you thinking we'll be surprised
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Setting Social Strategy: Finding the right networks, posting the right messages at the right time. Kristen Ferrer presenting at the 2014 Virginia Women's Business Conference.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Bootstrapping Your Social Media Engagement4Good.org
Online engagement leads to action, and that’s what every organization wants from social media usage. Take your Facebook and Twitter engagement to the next level as we discuss proven tactics for increasing engagement. We’ll talk about the latest research that reveals when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, who tweets, and why people share online. We’ll also discuss many real-life, specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them.
Webinar: Social Media Strategy at the National and Local Level Location3 Media
Many franchise brands continue to struggle to define their presence on social media and outline an effective strategy in a world that constantly changes. Getting the franchisee network to adopt a new system that produces quantifiable results often presents another hurdle in the process.
This webinar hosted by Google’s Wildfire Social Media Team and Location3 Media will help franchise systems address the following social media challenges at the national and local level:
- Balancing Corporate messaging with consumers’ desire for local voice, content and connection
- Trusting local managers and store owners to represent the brand
- Store-level resources, time, training and turnover
- Ability to create content and manage engagement at the local level
- Centralized reporting for all social channels across all stores
Insights and Reporting (i.e. What?, Why? So What?, Now What?)
- Consistently evolving marketing channel
- Perceived Costs
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
A Cision webinar exploring responsibilities of managing a Facebook page, the do's and don'ts of engaging with journalists and practical tips on how to measure and track the success of your Facebook presence.
SOCIAL SEARCH, SEO Best Practices & Tips - Havas Digital InsightsHavas Media
The evolution and impact of Social Search is still in its infancy. Havas Digital expects Social Search will continue to gain in popularity and continue to be a larger percentage of the Search Engine’s algorithm in the near future, as both Search Engines and users are interested in endorsements from trusted connections.
What is the state of art in Social Media for Business? This presentation shows case studies and gives some tips on how to use Social Media to make business... [University of Economy - Izmir - 02/12/2011]
Social media is a brand building platform. Somewhere to converse with your customers. One click away from a sale. A sale you are in control of. So, why do so many business owners still treat it as a secondary marketing function?
Here Vista PR reveals the latest behaviours and the power of this often untapped sales channel.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
9. “FRIENDSHIP ACTIONS BUILD ADVOCACY,
WHICH SPARKS CONVERSATIONS THAT LEAD
TO RECOMMENDATIONS THAT TURN INTO SALES
THAT ARE USUALLY HIGHER PROFIT AND LOWER
IN ACQUISITION COSTS.”
- DELOITTE
10. AVERAGE CONSUMER MENTIONS BRANDS 90 TIMES
PER WEEK IN CONVERSATIONS
REFERRALS BY LOYAL CUSTOMERS RESULT IN 37%
HIGHER RETENTION RATE
50% WEB SALES WILL OCCUR VIA SOCIAL MEDIA
BY 2015
- DELOITTE & MASHABLE
11. 65% OF CONSUMERS HAVE
HAD AN ONLINE
EXPERIENCE THAT
CHANGED THEIR
PERCEPTION
OF A BRAND
97% CLAIMED THAT
EXPERIENCE INFLUENCED
THEIR PURCHASE
- RAZORFISH
12. AMONG THE TOP 100
BRANDS, THOSE USING
SOCIAL MEDIA, SAW
AN 18% LIFT IN
REVENUE
- ALTIMETER GROUP
17. “DIGITAL IS THE CENTERPIECE OF A
BROADER CAMPAIGN. I THINK THAT’S
BECOME A REAL INTEGRAL PART OF
HOW WE USE THE WEB, MOVING
BEYOND JUST PROMOTING WEB
ADDRESSES IN TV SPOTS OR PRINT ADS
TO REALLY MAKING THEM A CRITICAL
PART OF THE STORYTELLING FOR THE
BRANDS”
~Rob Master, Unilever
19. OUTLINE
WHY SOCIAL MEDIA?
THE BASICS
BLOGS
FACEBOOK
LINKEDIN
TWITTER
THE PLAN
MEASUREMENT
RESOURCES/TIME MANAGEMENT
BEST PRACTICES
20. SOCIAL MEDIA IS NOT AN ADVERTISING
PLATFORM.
IT'S AN ENGAGEMENT AND VALUE
DELIVERY PLATFORM.
21. SOCIAL MEDIA ENABLES US
TO ENGAGE OUR AUDIENCES
AND BUILD RELATIONSHIPS
WITH THEM, RATHER THAN
MARKET AT THEM.
22. YOU CANNOT CONTROL SOCIAL MEDIA
YOU SHOULD NOT IGNORE SOCIAL MEDIA
YOUR BRAND IS ON SOCIAL MEDIA WHETHER
YOU’RE PARTICIPATING OR NOT
WOULDN’T YOU RATHER KNOW AND SHAPE
WHAT’S BEING SAID?
23. SOCIAL MEDIA IS MOST EFFECTIVE WHEN
IT’S...
PERSONAL
TRANSPARENT
INCLUSIVE
HONEST
EMOTIONAL (FUNNY)
CONVERSATIONAL
ADDS VALUE TO THE
COMMUNITY
AUTHENTIC
24. PITFALLS OF SOCIAL MEDIA
POOR STRATEGIC PLANNING
NOT BASED ON OBJECTIVES
NO MEASUREMENT PLAN
INATTENTION TO CONTENT
PLANNING
FAILURE TO LISTEN
LACK OF ENGAGEMENT
POOR UNDERSTANDING
OF REACH AND INFLUENCE
UNDER-ESTIMATION
OF RESOURCES REQUIRED
28. A BLOG IS A TYPE
OF WEBSITE OR PART
OF A WEBSITE,
WITH REGULAR ENTRIES
OF COMMENTARY, DESCRIPTIONS
OF EVENTS, OR OTHER MATERIAL,
SUCH AS GRAPHICS OR VIDEO
- WIKIPEDIA.ORG
29. BLOGS HAVE BEEN AROUND SINCE THE 90‘S
TECHNORATI HAS INDEXED
133 MILLION SINCE 2002
77% OF ACTIVE INTERNET USERS READ BLOGS
(NOW 356 MILLION)
2 MILLION BLOG POSTS ARE WRITTEN EVERY DAY
TUMBLR HAS 90 MILLION USERS & 900% GROWTH
30. BLOGS HUMANIZE YOUR COMPANY
BY GIVING IT A VOICE
AND A PERSONALITY
BLOGS ALSO GIVE YOUR EVENT
A DIGITAL DESTINATION
Blogs give you an opportunity to participate in conversations ranging from communicating event
logistics, to exploring the depth and breadth of content as part of your experience.
31. BLOGS FOR EVENTS
1. IF YOU DON’T HAVE A BLOG, START ONE
2. ESTABLISH THE RIGHT TONE
3. START EARLY
4. KEEP GOING
32. BLOGS FOR EVENTS
5. KEEP CONTENT FRESH, VIBRANT & ALIVE
6. USE GUEST BLOGGERS TO GENERATE CONTENT
& INTEREST
7. BRING YOUR OWN AUDIENCE (BYOA)
33. BLOGS FOR EVENTS
8. ENCOURAGE READERSHIP & PARTICIPATION
9. IMPOSE A TIME LIMIT
10.PULL CONTENT FROM OTHER BLOGS
34. OUTLINE
WHY SOCIAL MEDIA?
THE BASICS
BLOGS
FACEBOOK
LINKEDIN
TWITTER
THE PLAN
MEASUREMENT
BEST PRACTICES
RESOURCES/TIME MANAGEMENT
NEXT STEPS
37. FACEBOOK WAS FOUNDED IN FEBRUARY 2004
THERE ARE OVER A BILLION ACTIVE USERS
ON FACEBOOK
172 MILLION DIFFERENT PEOPLE VISIT
FACEBOOK PER DAY
THE AVERAGE FACEBOOK USER HAS 229 FRIENDS
PEOPLE SPEND MORE THAN 4.7 BILLION MINUTES
ON FACEBOOK EACH DAY
39. FACEBOOK FOR EVENTS
1. CREATE A PAGE FOR YOUR COMPANY, CAMPAIGN
OR EVENT
2. BUILD RELEVANT, COMPELLING CONTENT
(DON’T FORGET PHOTOS AND VIDEOS)
40. FACEBOOK FOR EVENTS
3. TAKE ADVANTAGE OF PLUGINS
• LIKE BUTTON: USERS SHARE PAGES FROM YOUR SITE BACK TO THEIR
PROFILES
• SEND BUTTON: USERS CAN SEND YOUR CONTENT TO THEIR FRIENDS
• FOLLOW BUTTON: PEOPLE CAN SUBSCRIBE TO OTHER USERS FROM
YOUR SITE
• ACTIVITY FEED: SHOWS USERS WHAT THEIR FRIENDS ARE DOING
ON YOUR SITE
41. FACEBOOK FOR EVENTS
3. TAKE ADVANTAGE OF PLUGINS
• RECOMMENDATION BOX: GIVES USERS PERSONALIZED SUGGESTIONS
FOR PAGES ON YOUR SITE
• LOGIN BUTTON: SHOWS PROFILE PICTURES OF USER’S FRIENDS WHO
HAVE ALREADY SIGNED UP FOR YOUR SITE
• REGISTRATION BUTTON: ALLOWS USERS TO SIGN UP FOR YOUR
WEBSITE WITH THEIR FACEBOOK ACCOUNT
43. FACEBOOK FOR EVENTS
5. LINK TO OTHER FACEBOOK PAGES & BLOGS
6. IDENTIFY, ATTRACT & BEFRIEND THE RIGHT AUDIENCE
(IT’S ALL ABOUT LIKING AND SHARING)
7. ENGAGE
44. FACEBOOK FOR EVENTS
8. LEVERAGE LOCATION SERVICES WHEN CREATING
EVENTS, SO THAT USERS ARE ABLE TO SEE YOUR
UPCOMING EVENT IN THEIR FEED (NEARBY EVENTS
FEATURE)
9. LEVERAGE PAGE LIKES TO SEND EVENT UPDATES
AND NOTIFICATIONS TO FANS
45. OUTLINE
WHY SOCIAL MEDIA?
THE BASICS
BLOGS
FACEBOOK
LINKEDIN
TWITTER
THE PLAN
MEASUREMENT
RESOURCES/TIME MANAGEMENT
BEST PRACTICES
46. LINKEDIN IS A BUSINESS-
FOCUSED,
PROFESSIONAL SOCIAL
NETWORK
47. LINKEDIN WAS FOUNDED IN MAY, 2003
THERE ARE OVER 200 MILLION MEMBERS
22 MILLION DIFFERENT PEOPLE
VISIT LINKEDIN EACH DAY
200 COUNTRIES AROUND THE WORLD
170+ INDUSTRIES
GROWING BY 172K USERS PER DAY
(ABOUT 2 EVERY SECOND)
48. LINKEDIN IS DIFFERENT THINGS TO DIFFERENT PEOPLE
FIND FRIENDS & COLLEAGUES
AUTOMATIC ADDRESS BOOK
JOB SEARCH
NETWORKING
BUSINESS DEVELOPMENT
SERVICES DIRECTORY
TRUST NETWORK
SUPPLEMENTARY RESUME
NEWS SOURCE
Blogs give you an opportunity to participate in conversations ranging from communicating event
logistics, to exploring the depth and breadth of content as part of your experience.
49. LINKEDIN FOR EVENTS
1. ADD THE EVENT TO “EVENTS”
2. USE SLIDESHARE TO POST EVENT PRESENTATIONS
3. USE WORDPRESS TO PROMOTE EVENT BLOGS
50. LINKEDIN FOR EVENTS
4. USE COMPANY BUZZ TO PROMOTE THE EVENT
5. PURCHASE ADVERTISING TILES & BANNERS
6. USE GROUPS
51. LINKEDIN FOR EVENTS
7. USE ADVANCED SEARCH TO IDENTIFY ATTENDEES,
EXHIBITORS, ANALYSTS, PRESS, MEDIA, PARTNERS, ETC.
8. USE STATUS UPDATES TO BUILD EXCITEMENT
9. USE SHARING TO POST TO OTHER PLATFORMS
53. LINKEDIN FOR EVENTS
11.USE LINKEDIN GROUPS
TO CONNECT WITH PEOPLE
(IN YOUR INDUSTRY) WHO
MIGHT BE USEFUL
OR RELEVANT TO YOU
12.PROMOTE YOUR EVENT
WITHIN THESE GROUPS.
CONNECTING WITH
THE RIGHT PEOPLE ALSO
MEANS THE RIGHT
INFORMATION IS PASSED
ALONG.
54. LINKEDIN FOR EVENTS
13.USE NETWORK ENDORSEMENTS TO VALIDATE RELEVANT
EXPERIENCE IE. MARKETING, EVENTS, BRAND
EXPERIENCES (THIS WILL DRIVE TRAFFIC TO EVENT PAGE)
14.SIMILARLY, USE ENDORSEMENTS TO FIND EXPERIENCED
PARTNERS, VENDORS, ETC. FOR EVENTS
55. LINKEDIN FOR EVENTS
15.USE LINKEDIN TODAY TO SHARE RELEVANT ARTICLES AND
BUILD YOUR SOCIAL INFLUENCE
(BUILDING YOUR SOCIAL INFLUENCE MEANS BEING
VISIBLE AND VALUABLE. THIS WILL ALSO EXTEND
THE REACH OF YOUR EVENT.)
56. OUTLINE
WHY SOCIAL MEDIA?
THE BASICS
BLOGS
FACEBOOK
LINKEDIN
TWITTER
THE PLAN
MEASUREMENT
RESOURCES/TIME MANAGEMENT
BEST PRACTICES
58. TWITTER IS A SOCIAL NETWORKING
AND MICROBLOGGING SERVICE
THAT ENABLES ITS USERS TO SEND
AND READ OTHER USERS’ MESSAGES
CALLED TWEETS.
- WIKIPEDIA.ORG
59. TWITTER STARTED IN JULY, 2006.
TWITTER HAS 200+ MILLION ACTIVE
USERS.
40 MILLION DIFFERENT PEOPLE VISIT
TWITTER EACH DAY.
37% OF USERS USE THEIR PHONE TO
TWEET.
PEOPLE SEND OUT 55 MILLION TWEETS
EVERY DAY.
61. TWITTER FOR EVENTS
1. THINK IN TERMS OF COMMUNITY, NOT YOUR
BUSINESS
2. CARVE OUT A NICHE (ALIGNED TO YOUR
BUSINESS/INDUSTRY)
62. TWITTER FOR EVENTS
3. CREATE A ROBUST
PROFILE FOR YOUR BRAND, EVENT OR CAMPAIGN
4. DETERMINE WHO YOU WANT AS FOLLOWERS, &
WHO YOU WANT TO FOLLOW - THINK ECOSYSTEM
(USE SOCIAL SEARCH)
63. TWITTER FOR EVENTS
5. RECOGNIZE YOU ARE NOT
THE ONLY AUTHORITY
ON CONTENT
6. ENGAGE, INFORM
& RETWEET (EIR)
7. TWEET OFTEN
(BUT NOT TOO OFTEN)
64. TWITTER FOR EVENTS
8. FOLLOW THE 80 / 20 RULE
9. THINK LIKE A SEARCH ENGINE
10.CREATE & OWN A #HASHTAG, AND USE OTHER
RELEVANT #HASHTAGS IN YOUR TWEETS
65. TWITTER FOR EVENTS
11.TWEET PICTURES BEFORE, DURING AND AFTER
YOUR EVENT (TO CREATE BUZZ, DRIVE TRAFFIC
AND EXTEND REACH)
12.TWEET VIDEOS (AS THEY HAPPEN) TO SHARE
YOUR EVENT
13.USE VINE TO POST SHORT VIDEOS OF WHAT’S
HAPPENING AT YOUR EVENT
69. OUTLINE
WHY SOCIAL MEDIA?
THE BASICS
BLOGS
FACEBOOK
LINKEDIN
TWITTER
THE PLAN
MEASUREMENT
RESOURCES/TIME MANAGEMENT
BEST PRACTICES
70. MEASUREMENT
THERE ARE ONLY TWO KINDS OF METRICS:
1. SUCCESS METRICS (KPIS):
“ARE YOU SUCCESSFUL OR NOT?”
2. DIAGNOSTIC METRICS:
“WHY?” OR “WHY NOT?”
THE ANSWERS WILL HELP YOU:
• REPLICATE SUCCESS
• FIX WHAT’S NOT WORKING
72. OUTLINE
WHY SOCIAL MEDIA?
THE BASICS
BLOGS
FACEBOOK
LINKEDIN
TWITTER
THE PLAN
MEASUREMENT
RESOURCES/TIME MANAGEMENT
BEST PRACTICES
73. RESOURCES AND TIME MANAGEMENT
Where and how What tools might There are so many
do I start? be helpful? possibilities. What should my
How do I make sure Where can I priorities be?
I don’t fall behind? get help?
74. RESOURCES AND TIME MANAGEMENT
WE ALL KNOW THAT MONITORING SOCIAL MEDIA
CAN SEEM LIKE A HUGE TIME COMMITMENT.
THAT’S BECAUSE IT IS.
BUT THERE ARE RULES TO FOLLOW (AND TOOLS TO USE)
THAT MAKE IT EASIER.
75. RESOURCES AND TIME MANAGEMENT
Creating
Monitoring & Research Creating Initiating Responding Measuring
40% 15% 15% 20% 10%
Engaged
Monitoring & Research Initiating Responding Measuring
50% 20% 20% 10%
Responsive
Monitoring & Research Responding Measuring
60% 20% 20%
Passive
Monitoring & Research Measuring
60% 20%
Radian6
76. RESOURCES AND TIME MANAGEMENT
RULES
1. ESTABLISH A GOAL: ARE YOU USING SOCIAL
MEDIA FOR RESEARCH, NETWORKING, SALES,
MARKETING? EACH GOAL MEANS A DIFFERENT
OUTPUT.
2. STRATEGIZE: CREATE A CALENDAR AND FOCUS
YOUR EFFORTS WHERE YOU WILL HAVE THE
LARGEST IMPACT.
3. USE TOOLS THAT HELP STREAMLINE TIME SPENT
ON SOCIAL MEDIA IE. RSS, PING.FM, HOOTSUITE,
ETC.
77. OUTLINE
WHY SOCIAL MEDIA?
THE BASICS
BLOGS
FACEBOOK
LINKEDIN
TWITTER
THE PLAN
MEASUREMENT
RESOURCES/TIME MANAGEMENT
BEST PRACTICES
78. SOCIAL MEDIA BEST PRACTICES
POST REGULARLY: IT’S ABOUT SHARING FRESH
INFORMATION ON A DAILY BASIS.
DEDICATE A SPECIAL RESOURCE FOR POSTS: YOU NEED NEW
& CONSISTENT CONTENT.
BE HUMAN: DON’T JUST WRITE ABOUT YOUR COMPANY.
TALK ABOUT INDUSTRY NEWS, ASK QUESTIONS, RESPOND IN
A FUN AND FRIENDLY WAY. BE SOMEONE YOU WOULD
WANT TO TALK TO.
79. SOCIAL MEDIA BEST PRACTICES
PAY ATTENTION: LEVERAGE PREFERENCE / SETTINGS TO
OPTIMIZE YOUR REACH
& SEARCH-ABILITY.
USER-GENERATED CONTENT: TRADITIONAL MARKETING IS A
DIFFERENT STRATEGY.
MAKE FRIENDS: INTERACT WITH OTHER RELEVANT USERS TO
GROW YOUR COMMUNITY.
80. SOCIAL MEDIA BEST PRACTICES
UNDERSTAND TRENDS: MYSPACE - FACEBOOK - GOOGLE+ –
WHAT’S HOT TODAY IS NOT TOMORROW.
TRACK YOUR PROGRESS: MEASURE INTEREST & RESPONSES,
TWEAK MESSAGES ACCORDINGLY.
FIND A BALANCE: BE A THOUGHT-LEADER, BUT ALSO SHARE
INFORMATION FROM OTHERS.
81. SOCIAL MEDIA BEST PRACTICES
COMMUNITY REFERRALS ARE KING: RELY ON COMMUNITY
VS. SELF-PROMOTION TO MAINTAIN CREDIBILITY.
DON’T STOP POSTING: CONTINUE
TO COMMUNICATE – ALL THE TIME.
CONVERSE: UNDERSTAND THE DIFFERENCE BETWEEN
BROADCAST (GIVING A SPEECH) VS. ENGAGEMENT
(HAVING A CONVERSATION). ENGAGE MORE.
82. “IT’S NOT ABOUT YOUR COMPANY OR EVENT,
IT’S ABOUT THE COMMUNITY.
IT’S IMPERATIVE YOU STOP THINKING ABOUT
USING SOCIAL MEDIA TO PROMOTE, AND START
TRYING TO UNDERSTAND HOW YOU CAN BECOME
AN INTEGRAL PART OF THE COMMUNITY.
CHANGING YOUR STATE OF MIND WILL HELP
ENSURE YOU ARE FOCUSED ON THE RIGHT THINGS
AND ENABLE LONG-TERM SUCCESS.”
- IAN MCGONNIGAL, JACK MORTON WORLDWIDE