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Oliver Hurst-Miller & Anna Doherty: DonorsChoose.org

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Oliver Hurst-Hiller, CTO & EVP, Product, DonorsChoose
Anna Doherty, Marketing Manager, Engagement and Social Media, DonorsChoose
Twitter Handles: Oliverhh & @anna_doherty

How do you maximize your social media presence when you have a small staff and limited resources? DonorsChoose.org uses data and a systematic approach to focus social media efforts to drive the action they want—join two of their senior executives and learn how.

Published in: Technology, Business
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Oliver Hurst-Miller & Anna Doherty: DonorsChoose.org

  1. 1. Getting the Most Out of Social Media with a Lean Staff www.donorschoose.org
  2. 2. Agenda1. About DonorsChoose.org2. Our Social Media Philosophy3. Content4. Advertising5. Website Integration 2
  3. 3. DonorsChoose.org Impact to Date $105,000,000 donated 740,000 citizen philanthropists 251,000 funded projects 6,000,000 students benefited 3
  4. 4. Our Social Media Philosophy1. Spend time on the activities that drive action2. Systematize activities that don’t drive action 4
  5. 5. Systematizing Content 5
  6. 6. 1. Join the conversation around the cause 6
  7. 7. 2. Share content and collateral that’s unique to theorganization 7
  8. 8. 3. Celebrate big news 8
  9. 9. 4. Share staff culture 9
  10. 10. 5. Think big picture  The same content doesn’t always work on different social channels6. Frequency  Don’t just post for the sake of posting 10
  11. 11. Facebook Advertising 11
  12. 12. Facebook Advertising1. Advertising works for 2. A fan curtain increases driving people to your the “like” conversion rate Facebook page but not to your website 12
  13. 13. Website Integration 13
  14. 14. Teacher Facebook Updates 14
  15. 15. Post-donation Facebook Message 15
  16. 16. Facebook Single Sign-on 16
  17. 17. LookingForward 17

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