7 Step Social Media Marketing Strategy.
What is it that you sell?
What is your target market?
How can you best connect your product to this market?
1. Establish your website and your blog.
Your website should be separate from your blog to maximize rankings on the search
engines (double listings) and to ensure your blog is not confused with a sales type site.
Remember we want to establish you as a friend or colleague in the eyes of the prospect.
Your blog should provide useful information about you, your products and your
2. Establish proﬁles on the golden triangle of social media
sites. Facebook, Twitter and Linkedin.
Fully complete the information on all of these proﬁles and ensure that it provides a
consistent message across networks. Customize each of these proﬁles to provide a
consistent look and feel to provide customer familiarity with your brand.
3. Automate your blog to provide rss feeds to each of these
Use simple and free tools to automate the feed from your blog to each of these
networks. By completing this the information that you provide will be replicated 300% for
4. Facebook proﬁle set-up
Set-up your facebook business proﬁle as a Page as opposed to a group or personal
proﬁle. This will ensure maximum exposure to the search engines and will not limit you
in future growth of your fan base.
Create a customized landing page including a call to action to like your page as well as
providing an email opt in opportunity for an additional marketing source.
Create a customized proﬁle badge of your business that provides sufﬁcient information
to allow someone to decide if your are a friend or colleague at ﬁrst glance. Do not get
caught in the crowd.
5. Twitter set-up
Create a Twitter proﬁle with a simple short code name for your business
Create a customized proﬁle background of your business that provides sufﬁcient
information to allow someone to decide if your are a friend or collegue at ﬁrst glance. Do
not get caught in the crowd.
Follow industry leaders in your niche.
6. Linkedin set-up
Complete the full proﬁle on linked in. Yes this is time consuming but well worth the
Join communities of industry leaders in your niche.
7. Join the conversation
The key to social media is your interaction with your followers.
Make a facebook competition or event that users can interact with
Setup Twitter on your mobile, iPad and laptop
Join in on linked in conversations and become a recognized leader.