We hear stories all the time about how big brands and corporations are using social media to strengthen their image and reach out to customers. But can nonprofits be a part of the social media party? This presentation will help nonprofits leverage social media tactics to their advantage. His presentation will cover how to use social media strategies to enhance events, volunteerism, donations, sponsorship, media coverage and board engagement for nonprofits.

1. 360° of Social Media
for Nonprofits

3. COMMON THEME THAT ALL
OF THESE ELEMENTS
SHARE?
-None work without knowing
your plan.

4. BUILDING YOUR PLAN
- Evaluate your resources.
- Evaluate your strengths.
- Make sure your goals are realistic.
- Set an appointment with your audience

5. DEVELOPING YOUR PLAN
- Know the mission of your nonprofit.
- Know where you are starting.
- Set goals for where you want to be.
- Back into what resources you need to
commit.

6. STRATEGY RESOURCES
- Staff
- Board
- Volunteers
- Fundraisers
- Sponsors
- Participants

7. - Staff
- Board
- Volunteers
- Fundraisers
- Sponsors
- Participants
IMPLEMENTING YOUR PLAN
- Content Creation
- Content Management
- Content Distribution

8. DON’T FORGET ABOUT THEIR NETWORKS
- Staff
- Board
- Volunteers
- Fundraisers
- Sponsors
- Participants
- Create a database of assets

9. WHEN IT COMES TO THE PLAN,
AND THE COMMUNICATION , DO
NOT LET YOUR NETWORK DO
YOUR WORK.

10. KEEP IT SIMPLE FOR OTHERS
- Provide a script
- Provide a timeline
- One-sheet with content
- Email reminders
- Create calendar events
- Tap into board members assistants

11. SOCIAL MEDIA TACTICS

12. GET MORE VOLUNTEERS
- Create volunteer avatar

13. 10 Tips On Recruiting Volunteers
1. Blog Posts/Podcasts interviewing current
volunteers (what’s their why)
2. Create infographics identifying your typical
volunteer
3. Publically thank your volunteers

14. 10 Tips On Recruiting Volunteers (cont.)
4. Take Instagram photos at events and tag
volunteers (encourage cross-posting)
5. Leverage Themes (#TBT) (#WCW) to showcase
volunteers
6. Create volunteer only groups on Facebook and
LinkedIn

15. 10 Tips On Recruiting Volunteers (cont.)
7. Create graphic badges volunteers can use
8. Ask your board to connect and thank volunteers on
social
9. Dedicate a part of your blog to volunteers and
recognition
10. Create a social media resource hub for volunteers

16. ENGAGE YOUR BOARD
- What do they like (platforms are the on)
- Do they want to learn more about SM?
- Give them something to do at every meeting.
- Quote them. Interview them.
- Give them the “first crack” at new content.

17. Tips to engage your board
1. Provide a road map
2. Know which channels they have the most influence
on
3. Have all your board members share with you their
Facebook pages and Twitter handles
4. Get quotes from your board members to put in blog
posts

18. Tips to engage your board (cont.)
5. Use them as content
6. Create content for them
7. Retweet them
8. Give them a heads up on email

19. Leverage your staff
1. Question everyone
2. Sort into groups (create email segments)
3. Provide Content
4. Let the all stars do their thing
5. SAY THANK YOU

21. BLOG CONTENT
- Use your network of staff, board members and
volunteers
- ask their why
- Answer Questions
- Share mission information
- Talk about your work
- Share success stories/struggles
- Audience wants to know that you're human

22. INCREASING DONATIONS
- Show how your NP is using donations locally
- Is it easy to donate?
- Help donors brag
- pre written posts, tweets. (help them share)
- Follow up with email for next steps
- Thank donors publicly on Social Media

23. INCREASING DONATIONS
- Tell stories, create urgency

25. PARTNER WITH SPONSORS
- Share your content plan with sponsors
- Create special content just for them
- Pre-event relationship
- At the event as a team
- Do not try and sell SM as a sponsorship
- Community
- Creates value for everyone involved

26. USE A HASHTAG
- Live events
- Donation campaigns
- As part of your brand/mission
- Specific initiatives

27. USE A HASHTAG AT EVENTS
- #SMBBGR
- Aggregates content
- Event Organizers can monitor/respond
- Attendees can find information
- ALL EVENT MATERIALS SHOULD HAVE THE
HASHTAG
- Create a contest???

28. HOW TO ENGAGE AT EVENTS
- Have “social media zones”
- Talk about the hashtag and other SM from the
stage
- Get vendors/sponsors involved
- Articulate the value of “following us”
- Why should anyone care about you online?

29. DON’T DO THIS
Event Organizer + Event Social Media = FAIL
(see I do math too)

30. HOW TO ENGAGE AFTER EVENTS
- Testimonials
- Results
- Photos

31. HOW TO ENGAGE AFTER EVENTS
- Email is your friend
- Reminding people is not bugging them
- Get that content
- Have others help share your story

33. 200 people AT the event
15, 273 people reached after the event on FB
77 people reached online for every 1 person who came

34. PEOPLE MAKE THE
ORGANIZATION

35. COMMUNICATE THE PLAN

36. PAT LEMIEUX
American Heart Association
patrick.lemieux@heart.org
patrickjonlemieux@gmail.com
@PatrickJLemieux
linkedin.com/in/patlemieux
Thanks