The document outlines the S.M.A.R.T goal-setting framework, emphasizing the importance of setting specific, measurable, attainable, relevant, and time-bound objectives for businesses. It highlights common mistakes, the role of data analysis in decision-making, and the need for proactivity in tracking progress toward goals. The document also provides examples of S.M.A.R.T goals related to increasing online leads and event sign-ups, along with strategies to overcome challenges in achieving these goals.

1. S.M.A.R.T Goals
Sam Hirbod
Principal Channel Consultant - HubSpot

2. Agenda
Before Starting How to Get
Started
Common
Mistakes
How You can
Reach Goals
What to have in
place before setting
SMART goals.
What are SMART
goals and how do
You get started.
Avoid the common
pitfalls.
Learn how You can
reach Your goals
easier.

3. M.Sc. Business Administration & Economics
Coached 1 000+ organizations worldwide on
delivering success to their clients.
7+ Years Experience
linkedin.com/in/samhirbod
Sam Hirbod

4. Before Starting

5. Based on
Data
Google Analytics, HubSpot,
Facebook, Kissmetrics, Sitecatalyst,
AdWords etc.

6. Taking data driven decisions is difficult.
Common
Mistake

7. It doesn’t have to be

8. For online efforts, focusing on the essentials is
often more than enough.
The essentials:
- Visitors
- Leads
- Customers
The Essentials

9. Example:
Where to Start?

10. Once You know the essentials, focus on:
- Customer Satisfaction (E.g. NPS, Ticketing,
Support etc.)
Why does this matter?
Less friction = Higher Customer Satisfaction
meaning a higher number and better word of
mouth, sales, reviews, experience etc. which all
affect the survival of Your organization.
The Next Step

11. Why SMART goals?

12. Realistic
Expectations
SMART-goals help keep You and
Your clients happy.

13. How do you Get Started?

14. Get
SMART- Specific
- Measurable
- Attainable
- Relevant
- Timely

16. SMART:er Goal Setting

17. Make better decisions:
- What should You focus on moving forward?
- Which medium drives most value?
- Where do You need to optimize?
SMART:er Goal
Setting

18. Examples: SMART
Goals

19. 1. Specific: Increase the number of online leads by promoting it through
influencers, social and blog.
2. Measurable: 15 % increase in online leads.
3. Attainable: Our last Online Campaign generated a 8 % increase in
leads when we only promoted it through social.
4. Relevant: Our Online Campaigns generate more leads which means
more sales opportunities.
5. Time-Bound: October 15 - November 15.
SMART Goal: By November 16, the day after our Online Campaign, we’ll
see a 15 % increase in leads by promoting it through influencers, social
and blog.
Online Campaign

20. 1. Specific: Increase the number of sign-ups for our Event by promoting
it through social, email and blog.
2. Measurable: 20 % increase in sign-ups for the Event.
3. Attainable: Our last Event had a 13 % increase in sign-ups when we
only promoted it through our blog.
4. Relevant: Our Events generate more leads which means more sales
opportunities.
5. Time-Bound: By November 11, the day of the Event.
SMART Goal: By November 11, the day of our Event, we’ll see a 20 %
increase in sign-ups by promoting it through social, email and our blog.
Offline Event

21. Not being proactive by identifying progress and
accountability.
By keeping track of progress, You can identify
roadblocks and overcome them before they
affect Your set goals.
Common
Mistake

22. #1 Question

23. What if I don’t hit my
SMART goals?

24. #1 Answer

25. Avoid realizing that You didn’t hit SMART goals
after the campaign is over by staying proactive.
Tips on staying proactive:
- Analyze Your data before, during and after a
campaign.
- Solve potential roadblocks and pave the way
forward.
- Keep Your client in the loop.
Stay Proactive

26. Things to review when not hitting SMART goals:
- Optimization, can we optimize our efforts?
- Accountability, who is responsible?
- Realigning expectations, how to move forward?
What If

27. Red Flags

28. Is this SMART?
Real example
Goals Notes from KO
Increase size of team Increase capacity
with hire
Generate leads for
Organization X
Grow by generating
new higher quality
leads

29. Summary

30. 1.Base Your decision on data.
2.Stay proactive.
3.Keep Your client in the loop.
3 Success
Factors

31. Don’t be afraid of setting Goals and learn from
your mistakes.
Common
Mistake

32. Reach Client Goals

33. 1.What is Your overall goal?
2.How can You track Your progress?
3.How many hours can You dedicate to
reach this goal?
4.What is the biggest challenge
preventing You from reaching this goal?
5.When would You like to reach this goal?
Ask Your Client

34. More Importantly

35. 1.What is Your overall goal?
2.How can You track Your progress?
3.How many hours can You dedicate to
reach this goal?
4.What is the biggest challenge
preventing You from reaching this goal?
5.When would You like to reach this goal?
Reach Your Own
Goals

36. Thank you.

37. S.M.A.R.T Goals
Sam Hirbod
linkedin.com/in/samhirbod/